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You may know how to sell, but you were probably never taught howto persuade. In this book, persuasion expert Dave Lakhani breaksdown the persuasion process into easy-to-use steps. You'll learnnot only how to persuade, but the biology and psychology behindpersuasion.
In business, persuasion is key to every aspect of sales,marketing, and negotiations. This book reveals today's mosteffective persuasion techniques for business professionals. Whileit focuses on the business arena, these principles of persuasioncan easily be successfully applied in your personal life.
Though the techniques are similar, Lakhani draws a hard linebetween persuasion and manipulation, with the primary distinctionbeing intent. True persuasion is based in truth, honesty,inquisitiveness, and the ability to tell a powerful story and tomeet the expectations of those you're trying to persuade. Goodpersuasion is a practiced arta carefully orchestrated dancebetween you and the person you are persuading.
In Persuasion, Lakhani teaches you the steps in that delicatedance, showing you how to apply proven persuasive principles tocommon business challenges. Inside you'll find:
The book itself is exceptionally persuasive. It uses hardscience to support its theories, citing the opinions of notedneuroscientists, psychologists, and influence professionals andfeatures examples of persuasion at work in sales, copywriting,advertising, negotiations, and personal interactions. It shows youhow to persuade your audience in small, simple steps that proceedto the desired result. Because today's prospects are sophisticatedand technologically savvy, there's information on tech-savvypersuasion methods for use with Web sites, in blogs orteleseminars, or by Podcasting to a targeted audience. Learnexactly how to get your message through the electronic clutterfacing decision makers today.
If you've been successful, you've probably intuitively used someof these persuasion techniques before, but this book will mentoryou through a dramatic increase in your ability to persuade.Imagine how successful you'll be when you know how to strategicallylayer on tactic after tactic to methodically and effectively breakdown natural resistance, increase the emotions of acceptance anddesire, and move the prospect to the right outcomethe outcomeyou desire.
"Dave has exposed the secrets of the most powerful persuaders inthe world. This book is a step-by-step guide to changing minds anddeeply influencing people in person, in print, on the air, oranyplace else you need to persuade. This book makes persuasion soeasy and predictable that it may be the most dangerous persuasionbook ever written . . . especially if it ends up in the hands ofyour competition."
Mike Litman, CEO, Connect To Success, Inc. and coauthor ofConversations with Millionaires
"Dave Lakhani tells you everything you've just got to know aboutpersuasion in this book. It is written provocatively, yet clearly.And it is sure to open your mind while enriching your bank account.I highly recommend it. Fasten your seatbelt when you read it. Ittakes you on a thrilling ride!"
Jay Conrad Levinson, "The Father of Guerrilla Marketing" andauthor of the Guerrilla Marketing series of books
"Dave Lakhani understands persuasion like few do and is able tobreak the process down so anyone can understand and use it. Ihighly recommend this book to anyone who hopes to improve their
ability to sell, market, advertise, or negotiate."
Chet Holmes, Fortune 500 superstrategist and author of theMega Marketing, Business Growth Masters, and Guerrilla MarketingMeets Karate Master sales programs
"Man, talk about persuasive. Dave convinced me to read andreview his book, and I don't even like the guy."
Blaine Parker, author of Million-Dollar Mortgage Radio
"Too few books actually put into practice what they promote.Dave Lakhani breaks the mold with this satisfying, powerfulread."
John Klymshyn, author of Move the Sale Forward
juicy content...you will want to re-read over and over again. very stimulating and explanative.Published 1 month ago by Ecobuzz Online
This is an excellent guide to actually "getting what you want." In my opinion, this is THE handbook to have on persuasion. Read morePublished 3 months ago by LMcLean
By far the best book on persuasion on the market. Period. If I could give it ten stars, I would.Published 3 months ago by Jacques le Sueur
I was looking for ways to improve my sales techniques when I bought this book. I have always been a nice guy and tried to use honesty and integrity as the basis for my sales. Read morePublished 11 months ago by Sam
Lakhani has put together a good book with some excellent material, specifically chapter 6. I won't repeat the stuff which has been said in other reviews, I do have 2 criticism... Read morePublished 18 months ago by Kobracai
The Author of this CD really took his time to study about this subject. It is really in depth but has very real ideas or theories that can be applied to everyday life. Read morePublished on October 6, 2012 by Jeffrey A. Prince
This book isn't just about sales its about how to persuade others, be genuine, and authentic. I bought the audio book which I like when the author reads their own book. Read morePublished on March 10, 2012 by Brandon J Wright
I bought this audio as I preferred to listen rather than read. But I found myself rewinding and playing the audio over and over, not because the subject is interesting, but... Read morePublished on February 5, 2012 by EZKramer
I there is a lot of insight into how we are affected by others, and there is deffinetly alot of good information in this book, I now recognize ploys as they are being thrown at me.Published on January 21, 2012 by Alan J. Parent