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You may know how to sell, but you were probably never taught how to persuade. In this book, persuasion expert Dave Lakhani breaks down the persuasion process into easy-to-use steps. You'll learn not only how to persuade, but the biology and psychology behind persuasion.
In business, persuasion is key to every aspect of sales, marketing, and negotiations. This book reveals today's most effective persuasion techniques for business professionals. While it focuses on the business arena, these principles of persuasion can easily be successfully applied in your personal life.
Though the techniques are similar, Lakhani draws a hard line between persuasion and manipulation, with the primary distinction being intent. True persuasion is based in truth, honesty, inquisitiveness, and the ability to tell a powerful story and to meet the expectations of those you're trying to persuade. Good persuasion is a practiced arta carefully orchestrated dance between you and the person you are persuading.
In Persuasion, Lakhani teaches you the steps in that delicate dance, showing you how to apply proven persuasive principles to common business challenges. Inside you'll find:
The book itself is exceptionally persuasive. It uses hard science to support its theories, citing the opinions of noted neuroscientists, psychologists, and influence professionals and features examples of persuasion at work in sales, copywriting, advertising, negotiations, and personal interactions. It shows you how to persuade your audience in small, simple steps that proceed to the desired result. Because today's prospects are sophisticated and technologically savvy, there's information on tech-savvy persuasion methods for use with Web sites, in blogs or teleseminars, or by Podcasting to a targeted audience. Learn exactly how to get your message through the electronic clutter facing decision makers today.
If you've been successful, you've probably intuitively used some of these persuasion techniques before, but this book will mentor you through a dramatic increase in your ability to persuade. Imagine how successful you'll be when you know how to strategically layer on tactic after tactic to methodically and effectively break down natural resistance, increase the emotions of acceptance and desire, and move the prospect to the right outcomethe outcome you desire.
"Dave has exposed the secrets of the most powerful persuaders in the world. This book is a step-by-step guide to changing minds and deeply influencing people in person, in print, on the air, or anyplace else you need to persuade. This book makes persuasion so easy and predictable that it may be the most dangerous persuasion book ever written . . . especially if it ends up in the hands of your competition."
Mike Litman, CEO, Connect To Success, Inc. and coauthor of Conversations with Millionaires
"Dave Lakhani tells you everything you've just got to know about persuasion in this book. It is written provocatively, yet clearly. And it is sure to open your mind while enriching your bank account. I highly recommend it. Fasten your seatbelt when you read it. It takes you on a thrilling ride!"
Jay Conrad Levinson, "The Father of Guerrilla Marketing" and author of the Guerrilla Marketing series of books
"Dave Lakhani understands persuasion like few do and is able to break the process down so anyone can understand and use it. I highly recommend this book to anyone who hopes to improve their
ability to sell, market, advertise, or negotiate."
Chet Holmes, Fortune 500 superstrategist and author of the Mega Marketing, Business Growth Masters, and Guerrilla Marketing Meets Karate Master sales programs
"Man, talk about persuasive. Dave convinced me to read and review his book, and I don't even like the guy."
Blaine Parker, author of Million-Dollar Mortgage Radio
"Too few books actually put into practice what they promote. Dave Lakhani breaks the mold with this satisfying, powerful read."
John Klymshyn, author of Move the Sale Forward
A must-read for anyone operating in a political or sales environment.Published 2 months ago by donald g. ray
I was expecting a more targeted, advanced and point-by-point instruction manual on the art of persuading others. Read morePublished 2 months ago by Ryan Mease
juicy content...you will want to re-read over and over again. very stimulating and explanative.Published 6 months ago by Ecobuzz Online
This is an excellent guide to actually "getting what you want." In my opinion, this is THE handbook to have on persuasion. Read morePublished 8 months ago by LMcLean
By far the best book on persuasion on the market. Period. If I could give it ten stars, I would.Published 8 months ago by Jacques le Sueur
I was looking for ways to improve my sales techniques when I bought this book. I have always been a nice guy and tried to use honesty and integrity as the basis for my sales. Read morePublished 16 months ago by Sam
Lakhani has put together a good book with some excellent material, specifically chapter 6. I won't repeat the stuff which has been said in other reviews, I do have 2 criticism... Read morePublished 23 months ago by cobracai
The Author of this CD really took his time to study about this subject. It is really in depth but has very real ideas or theories that can be applied to everyday life. Read morePublished on October 6, 2012 by Jeffrey A. Prince
This book isn't just about sales its about how to persuade others, be genuine, and authentic. I bought the audio book which I like when the author reads their own book. Read morePublished on March 10, 2012 by Brandon J Wright