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You may know how to sell, but you were probably never taught how to persuade. In this book, persuasion expert Dave Lakhani breaks down the persuasion process into easy-to-use steps. You'll learn not only how to persuade, but the biology and psychology behind persuasion.
In business, persuasion is key to every aspect of sales, marketing, and negotiations. This book reveals today's most effective persuasion techniques for business professionals. While it focuses on the business arena, these principles of persuasion can easily be successfully applied in your personal life.
Though the techniques are similar, Lakhani draws a hard line between persuasion and manipulation, with the primary distinction being intent. True persuasion is based in truth, honesty, inquisitiveness, and the ability to tell a powerful story and to meet the expectations of those you're trying to persuade. Good persuasion is a practiced arta carefully orchestrated dance between you and the person you are persuading.
In Persuasion, Lakhani teaches you the steps in that delicate dance, showing you how to apply proven persuasive principles to common business challenges. Inside you'll find:
The book itself is exceptionally persuasive. It uses hard science to support its theories, citing the opinions of noted neuroscientists, psychologists, and influence professionals and features examples of persuasion at work in sales, copywriting, advertising, negotiations, and personal interactions. It shows you how to persuade your audience in small, simple steps that proceed to the desired result. Because today's prospects are sophisticated and technologically savvy, there's information on tech-savvy persuasion methods for use with Web sites, in blogs or teleseminars, or by Podcasting to a targeted audience. Learn exactly how to get your message through the electronic clutter facing decision makers today.
If you've been successful, you've probably intuitively used some of these persuasion techniques before, but this book will mentor you through a dramatic increase in your ability to persuade. Imagine how successful you'll be when you know how to strategically layer on tactic after tactic to methodically and effectively break down natural resistance, increase the emotions of acceptance and desire, and move the prospect to the right outcomethe outcome you desire.
"Dave has exposed the secrets of the most powerful persuaders in the world. This book is a step-by-step guide to changing minds and deeply influencing people in person, in print, on the air, or anyplace else you need to persuade. This book makes persuasion so easy and predictable that it may be the most dangerous persuasion book ever written . . . especially if it ends up in the hands of your competition."
Mike Litman, CEO, Connect To Success, Inc. and coauthor of Conversations with Millionaires
"Dave Lakhani tells you everything you've just got to know about persuasion in this book. It is written provocatively, yet clearly. And it is sure to open your mind while enriching your bank account. I highly recommend it. Fasten your seatbelt when you read it. It takes you on a thrilling ride!"
Jay Conrad Levinson, "The Father of Guerrilla Marketing" and author of the Guerrilla Marketing series of books
"Dave Lakhani understands persuasion like few do and is able to break the process down so anyone can understand and use it. I highly recommend this book to anyone who hopes to improve their
ability to sell, market, advertise, or negotiate."
Chet Holmes, Fortune 500 superstrategist and author of the Mega Marketing, Business Growth Masters, and Guerrilla Marketing Meets Karate Master sales programs
"Man, talk about persuasive. Dave convinced me to read and review his book, and I don't even like the guy."
Blaine Parker, author of Million-Dollar Mortgage Radio
"Too few books actually put into practice what they promote. Dave Lakhani breaks the mold with this satisfying, powerful read."
John Klymshyn, author of Move the Sale Forward
I was looking for ways to improve my sales techniques when I bought this book. I have always been a nice guy and tried to use honesty and integrity as the basis for my sales. Read morePublished 6 months ago by Samuel Jones
Lakhani has put together a good book with some excellent material, specifically chapter 6. I won't repeat the stuff which has been said in other reviews, I do have 2 criticism... Read morePublished 13 months ago by Kobracai
The Author of this CD really took his time to study about this subject. It is really in depth but has very real ideas or theories that can be applied to everyday life. Read morePublished 23 months ago by Jeffrey A. Prince
This book isn't just about sales its about how to persuade others, be genuine, and authentic. I bought the audio book which I like when the author reads their own book. Read morePublished on March 10, 2012 by Brandon J Wright
I bought this audio as I preferred to listen rather than read. But I found myself rewinding and playing the audio over and over, not because the subject is interesting, but... Read morePublished on February 5, 2012 by EZKramer
I there is a lot of insight into how we are affected by others, and there is deffinetly alot of good information in this book, I now recognize ploys as they are being thrown at me.Published on January 21, 2012 by Alan J. Parent
I bought this book in the hope of finding some pearls of wisdom only to find bitter disappointment. The Author presents the reader with ideas, such as dressing well, keeping... Read morePublished on October 26, 2011 by wiccadwitch13
I think this book helped me to understand more the approaches that are faced in my personal goals as well as recognizing techniques used by others in business and how to's being... Read morePublished on May 21, 2011 by LizA
Dave Lakani knows persuasion from a very practical perspective, and doesn't just rehash typical persuasion mumbo-jumbo. Read morePublished on February 12, 2010 by John Lundholm