"...An excellent, practical guide to writing with conversion rates in mind" -- Nick Usborne, Author, Net Words: Creating High Impact Online Copy
"...this is a must have volume." -- Larry Chase, WDFM.com Publisher and Author
"Any business-person who wants to succeed online should read and implement the tactics and strategies found in this book" -- Michael Drew, Entrepreneur Press
"This is the Strunk & White of writing for the web." -- Dan Janal, Founder of PR Leads and Author
"Worth reading no matter what your role in copywriting for the Web." -- Debbie Weil, Editor WordBiz Report
From the Publisher
From the foreword by Roy H. Williams, The Wizard of Ads:
"The internet was a baby born premature. She will certainly survive and grow up to exceed all your expectations, but she must first be given some time to mature. There are some fundamental problems with Internet Marketing that cannot be overcome with simple advances in technology.
What internet marketing needs is people who truly understand the fundamentals of human persuasion and can apply them to the internet. I believe Jeffrey and Bryan Eisenberg have done that in this book."