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HBR Guide to Persuasive Presentations (Harvard Business Review Guides) Paperback – October 2, 2012


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Frequently Bought Together

HBR Guide to Persuasive Presentations (Harvard Business Review Guides) + HBR Guide to Better Business Writing + HBR's 10 Must Reads on Communication (with featured article “The Necessary Art of Persuasion,” by Jay A. Conger)
Price for all three: $45.05

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Product Details

  • Series: Harvard Business Review Guides
  • Paperback: 256 pages
  • Publisher: Harvard Business Review Press; Harvard Business Review Guides edition (October 2, 2012)
  • Language: English
  • ISBN-10: 1422187101
  • ISBN-13: 978-1422187104
  • Product Dimensions: 8.9 x 5 x 0.8 inches
  • Shipping Weight: 10.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (62 customer reviews)
  • Amazon Best Sellers Rank: #17,832 in Books (See Top 100 in Books)

Editorial Reviews

Review

“This concise, yet packed little book might contain all you need to know about giving a better presentation… If you do any kind of public speaking, or want to, this book will be extremely helpful and useful.” — 800 CEO READ

About the Author

Nancy Duarte is a skilled CEO, inspired presenter, and gifted educator. Principal of Duarte Design since 1990, Nancy Duarte is a sought-after speaker whose own presentations live up to the expectations established in her books. Those books include slide:ology: The Art and Science of Creating Great Presentations and Resonate: Present Visual Stories that Transform Audiences.

More About the Author

Nancy Duarte is a communication expert who has been featured in Fortune, Forbes, Fast Company, Wired, Wall Street Journal, New York Times, The Economist, LA Times and on CNN. Her firm, Duarte, Inc., is the global leader behind some of the most influential visual messages in business and culture and has created more than a quarter of a million presentations. As a persuasion specialist, she cracked the code for effectively incorporating story patterns into business communications. Resonate, her latest book, spent nearly a year on Amazon's top 100 business book bestsellers list.

Duarte, Inc. is the largest design firm in Silicon Valley, as well as the 5th largest woman-owned employer. Nancy has won several prestigious awards for communications and entrepreneurship and was recently honored in Watermark's "Women Who Have Made Their Mark 2011" ceremony. She has been a speaker at a number of Fortune 500 companies and counts many more among her firm's clientele. She also speaks at business schools and teaches classes at Stanford University several times a year.

Nancy has 20 years of experience working with global companies and thought leaders, and she has influenced how the world perceives some of the most important brands and entities, including Apple, Cisco, Facebook, GE, Google, HP, TED, Twitter, and the World Bank.

She is the author of two award-winning books. Resonate: Present Visual Stories that Transform Audiences identifies the hidden story structures inherent in great communication, and it spent more than 300 days on Amazon's top 100 business book bestsellers list. Slide:ology: The Art and Science of Creating Great Presentations teaches readers to think visually and has been translated into eight languages. Her third book, released in the fall of 2012, is titled HBR Guide to Persuasive Presentations, which gives readers the tools and confidence they need to master public speaking.

Nancy has three grown children who walk in their destiny and a husband who has loved her for over 30 years. She has two grand-dogs, Bear and Necessity, and a grand-frog named Hubert.

Customer Reviews

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Reading the book will ensure you understand what a presentation really is.
Vivek
HBR Guide to Persuasive Presentations is an practical hands-on book on tips, tricks and methods improving your presentation technique.
Jon Angelo Gjetting
Great book, simple and easy to read with some good strategies to put into practice.
Lee

Most Helpful Customer Reviews

28 of 31 people found the following review helpful By Zen Faulkes on November 5, 2012
Format: Paperback
I'm a massive fanboy of Nancy Duarte. But I was not frothing at the mouth in anticipation of her new book after she revealed that much of it was contained material from her previous two books.

Much of HBR Guide to Persuasive Presentations is an executive summary of Duarte's previous two books. As I went through, I often thought, "There's the presentation structure from Resonate.... ooh, and there are diagram types from Slide:ology." That said, even in sections that cover old ideas, there are new examples. The book is right up to date, using examples from earlier this year.

The last two sections of the book - "Delivery" and "Impact" - are the ones of most interest, because they have the most new material. There's a good section on giving webinars and other remote presentations online. How can you give a presentation that people will listen to... when people are much more likely to check email during that time? There's a discussion on working with an interpreter to deliver a presentation to people who don't speak your language.

Online crowds might be interested in her sections on following-up presentations with social media tools. For example, she encourages speakers to create a hashtag for their presentations - but not "canned" tweets. She cites research that people want to determine what's important, so suggesting tweets to the audience makes it less likely people will use it. There's also good discussion about the pros and cons of monitoring the backchannel during a conference, for example.

HBR Guide to Persuasive Presentations is a very different beast from Slide:ology and Resonate. The size of the book is something you can readily throw in a backpack or purse, rather than the oversized trade paperback of the predecessors. The production is spare.
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Format: Paperback
This is one of the first volumes in a new series of anthologies of articles previously published in Harvard Business Review or, in this instance, a series of tutorials provided by Nancy Duarte in which she shares information, insights, and counsel about how to prepare and then deliver persuasive, high-impact presentations.

As is also true of volumes in other such series, notably HBR Essentials, HBR Must Reads, and HBR Management Tips, HBR Guides offer great value in several ways. Here are two: Cutting-edge thinking from 25-30 sources in a single volume at a price (about $12.50 from Amazon in the bound version) for a fraction of what article reprints would cost.

The material was selected and to help those who read this book to improve their abilities to convince members of an audience why the given ideas matter to them, win over tough crowds, balance emotional and analytical appeal of the given "message," craft memorable phrases and examples, create powerful visuals when needed, strike the right tone, hold an audience's attention, and measure the impact of the presentation.

Duarte organizes her material within seven sections. All of it is of outstanding quality and value. These are among the dozens of passages of special interest to me, each prefaced by "How to...":

o Present Clearly and Concisely to Senior Executives (Pages 11-20)
"Help them make big decisions on a tight schedule."

o Anticipate and Prepare for Resistance (33-36)
"Think through opposing perspectives."

o Create a Solid Structure (65-66)
"Storytelling principles provide a framework."

o Determine the Right Length for Your Presentation (99-102)
"Keep your audience engaged by budgeting your time.
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4 of 4 people found the following review helpful By Jon Angelo Gjetting on October 23, 2012
Format: Paperback
HBR Guide to Persuasive Presentations is an practical hands-on book on tips, tricks and methods improving your presentation technique.

For the busy presenter start with to the chapters were you have most potential for improvement. It is a quick read.

Having worked with some of the biggest corporations in the world, designing, crafting and improving their leaders presentations in more than 10 different countries.
I have seen a some the worst imaginable presentations as well as some of the most persuasive, informative and inspiring presentations too. For both the masters and novice presenters Duarte is a trusted Sherpa guiding you towards the peak.

TIP. HBR Guide to Persuasive Presentations is an nice companion to Duartes inspiring book Resonate.
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Format: Paperback
I grew up in a media centric family and have been an ardent student of communication since my teens. I learned a great deal through osmosis from my father, his advertising buddies, and my grandfather (founder of the Chicago Times, aka Sun-Times). This interest has never flagged, has been a constant companion, and has served me very well throughout my life. I know firsthand that effective communication is the key to influencing others and getting things done.

My interest in the recently released HBR guide to "Persuasive Presentations: Inspire Action, Engage Your Audience, Sell Your Ideas" piqued when I learned that its author, Nancy Duarte, would be the headliner at a Silicon Valley networking event. Nancy, I learned, gained national attention earlier for her oft-quoted book, "slide:ology: the art and science of creating great presentations."

There is no doubt that Nancy is a communications expert. Her guide to "Persuasive Presentations" is impressive, not only for its content, but more importantly, for its usefulness. This 221 page book covers all the basics for a great presentation and has them organized for quick and easy access. "Persuasive Presentations" will serve as an excellent introduction for the novice and as a great reference resource for more experienced communicators. I have ordered copies of "Persuasive Presentations" for each of my direct reports.
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