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HBR Guide to Persuasive Presentations (HBR Guide Series) (Harvard Business Review Guides) Paperback – October 2, 2012
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Top Customer Reviews
Much of HBR Guide to Persuasive Presentations is an executive summary of Duarte's previous two books. As I went through, I often thought, "There's the presentation structure from Resonate.... ooh, and there are diagram types from Slide:ology." That said, even in sections that cover old ideas, there are new examples. The book is right up to date, using examples from earlier this year.
The last two sections of the book - "Delivery" and "Impact" - are the ones of most interest, because they have the most new material. There's a good section on giving webinars and other remote presentations online. How can you give a presentation that people will listen to... when people are much more likely to check email during that time? There's a discussion on working with an interpreter to deliver a presentation to people who don't speak your language.
Online crowds might be interested in her sections on following-up presentations with social media tools. For example, she encourages speakers to create a hashtag for their presentations - but not "canned" tweets. She cites research that people want to determine what's important, so suggesting tweets to the audience makes it less likely people will use it. There's also good discussion about the pros and cons of monitoring the backchannel during a conference, for example.
HBR Guide to Persuasive Presentations is a very different beast from Slide:ology and Resonate. The size of the book is something you can readily throw in a backpack or purse, rather than the oversized trade paperback of the predecessors. The production is spare.Read more ›
As is also true of volumes in other such series, notably HBR Essentials, HBR Must Reads, and HBR Management Tips, HBR Guides offer great value in several ways. Here are two: Cutting-edge thinking from 25-30 sources in a single volume at a price (about $12.50 from Amazon in the bound version) for a fraction of what article reprints would cost.
The material was selected and to help those who read this book to improve their abilities to convince members of an audience why the given ideas matter to them, win over tough crowds, balance emotional and analytical appeal of the given "message," craft memorable phrases and examples, create powerful visuals when needed, strike the right tone, hold an audience's attention, and measure the impact of the presentation.
Duarte organizes her material within seven sections. All of it is of outstanding quality and value. These are among the dozens of passages of special interest to me, each prefaced by "How to...":
o Present Clearly and Concisely to Senior Executives (Pages 11-20)
"Help them make big decisions on a tight schedule."
o Anticipate and Prepare for Resistance (33-36)
"Think through opposing perspectives."
o Create a Solid Structure (65-66)
"Storytelling principles provide a framework."
o Determine the Right Length for Your Presentation (99-102)
"Keep your audience engaged by budgeting your time.Read more ›
My interest in the recently released HBR guide to "Persuasive Presentations: Inspire Action, Engage Your Audience, Sell Your Ideas" piqued when I learned that its author, Nancy Duarte, would be the headliner at a Silicon Valley networking event. Nancy, I learned, gained national attention earlier for her oft-quoted book, "slide:ology: the art and science of creating great presentations."
There is no doubt that Nancy is a communications expert. Her guide to "Persuasive Presentations" is impressive, not only for its content, but more importantly, for its usefulness. This 221 page book covers all the basics for a great presentation and has them organized for quick and easy access. "Persuasive Presentations" will serve as an excellent introduction for the novice and as a great reference resource for more experienced communicators. I have ordered copies of "Persuasive Presentations" for each of my direct reports.Read more ›
Most Recent Customer Reviews
Helps shape and focus your thinking. Easy to navigate and written very concisely. A good resource. I plan to keep on my Kindle as a reference.Published 18 days ago by Ricolator
A lot of Duarte's ideas are already out there in the talks she gives and videos are available online. I probably would condense all of this into a 1-page bulleted list.Published 1 month ago by Dust
Overall good book - quick tips were esay to read and apply .
Good take always were to focus on the Audience. Break the decks up
Love it much. A great book from Duarte, it tells us with simple words. Every chapter is important to read. I shared it to everyone that I know.
A very recommended one.. Read more
great book, helps me prepare presentations for case reports and journal club.
Just what I've been looking for! I teach an introductory management course in an MBA program, and this book provides details and discussion about all of the criteria already in... Read morePublished 6 months ago by David C. Swaddling