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Captology is completly disconnected from constant and important advances in Human-Computer Interaction and Interaction Design and it leads readers away from other books and topics... Read morePublished 1 month ago by cristian jujea
Sometimes seems a bit out of touch, but if you look closely , the basics insights are the importent ones for anything beyond pure recipesPublished 12 months ago by Ishay
It helped me a lot with my master thesis.
The book is really well organized and written.
The content is perfectly clear even if you're not a native English speaker
This book inspired me to write Hooked: A Guide to Building Habit-Forming Products. Fogg is an eloquent author who provides big ideas to chew on for a long time after reading this... Read morePublished 20 months ago by Nir Eyal
First off, this book has good, solid psychology behind it - and human psychology isn't dated. The ability to understand how technology can be used to persuade people to behave in... Read morePublished on October 3, 2013 by Edward J. Barton
I was hoping for less textbook and more insights.
This is a good primer for what BJ is doing now.
I look forward to his next book.
If you want to know about Persuasive components, this book has it all. Added mobile persuasive components are worth reading.Published on September 28, 2010 by labrap