It helped me a lot with my master thesis.
The book is really well organized and written.
The content is perfectly clear even if you're not a native English speaker
This book inspired me to write Hooked: A Guide to Building Habit-Forming Products. Fogg is an eloquent author who provides big ideas to chew on for a long time after reading this... Read morePublished 5 months ago by Nir Eyal
First off, this book has good, solid psychology behind it - and human psychology isn't dated. The ability to understand how technology can be used to persuade people to behave in... Read morePublished 11 months ago by Edward J. Barton
I was hoping for less textbook and more insights.
This is a good primer for what BJ is doing now.
I look forward to his next book.
If you want to know about Persuasive components, this book has it all. Added mobile persuasive components are worth reading.Published on September 28, 2010 by labrap
This book is very good and useful for researchers who intend to study social and personal behavior (not just persuasion) in computer science. Read morePublished on February 13, 2010 by Reza R
Anyone who enjoys technology should enjoy this book. I would even recommend that it be a college coarse in any technology program. Read morePublished on February 8, 2010 by Just B
Yesterday, I finished working my way through Persuasive Technology by B.J. Fogg. Dr. Fogg is the founder and leading researcher in the field of "captology", which is defined as the... Read morePublished on February 5, 2010 by David Bourgeois
This is a great book filled with examples and great info I bought this a while ago. good bookPublished on April 28, 2009 by leo house