Persuasive Technology: Second International Conference on Persuasive Technology, PERSUASIVE 2007, Palo Alto, CA, USA, April 26-27, 2007. ... Applications, incl. Internet/Web, and HCI) [Paperback]

Yvonne de Kort (Editor), Wijnand IJsselsteijn (Editor), Cees Midden (Editor), Berry Eggen (Editor), B.J. Fogg (Editor)

Book Description

ISBN-10: 3540770054 | ISBN-13: 978-3540770053 | Publication Date: January 16, 2008 | Edition: 1

This book constitutes the thoroughly refereed post-proceedings of the Second International Conference on Persuasive Technology for Human Well-Being, PERSUASIVE 2007, held in Palo Alto, CA, USA, in April 2007.

The 37 revised full papers presented were carefully reviewed and selected from numerous submissions for inclusion in the book. The papers are organized in topical sections on technology that motivates health behavior, persuading people with video games, new form factors for persuasive technology, surrounded by high-tech persuasion, controlling people by using digital punishment, technology that motivates groups to unify, how peers influence you online, new insights into web persuasion, persuasive agents on the screen, using digital images to persuade, persuasion via mobile phones, insights into persuasion principles, and perspectives on persuasive technology.

Product Details

• Paperback: 316 pages
• Publisher: Springer; 1 edition (January 16, 2008)
• Language: English
• ISBN-10: 3540770054
• ISBN-13: 978-3540770053
• Product Dimensions: 9.3 x 6.1 x 0.8 inches
• Shipping Weight: 1.1 pounds (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #2,733,367 in Books (See Top 100 in Books)

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4.0 out of 5 stars general guidelines, August 11, 2011

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W Boudville (Terra, Sol 3) - See all my reviews
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This review is from: Persuasive Technology: Second International Conference on Persuasive Technology, PERSUASIVE 2007, Palo Alto, CA, USA, April 26-27, 2007. ... Applications, incl. Internet/Web, and HCI) (Paperback)

Some of the papers give a general discussion of the topic, with perhaps tying into the history of persuasion and its links to studies on cognition. To a computer scientist with a background in hardware or software, much of the text can be outside your expertise. There is little here about software algorithms or hardware choices. Though some chapters do delve into the protocols of experiments and user interfaces that the subjects interacted with.

From an experimental standpoint, you can find studies about how users responded to various marketing messages. The studies often have a control group, for accuracy.

If you are involved with designing user interfaces, you might some some chapters interesting, where these involve the reactions of users to interfaces that the authors put up. The efficacies of the interfaces in persuading the users to do certain actions is typically reported in those chapters.

Another aspect ties into commercial websites, where you want to persuade visitors to fill a shopping cart and take it all the way to a purchase. So you can read the book as providing general guidelines.