Customer Reviews

Persuasive Technology: Second International Conference on Persuasive Technology, PERSUASIVE 2007, Palo Alto, CA, USA, April 26-27, 2007. ... Applications, incl. Internet/Web, and HCI)

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Some of the papers give a general discussion of the topic, with perhaps tying into the history of persuasion and its links to studies on cognition. To a computer scientist with a background in hardware or software, much of the text can be outside your expertise. There is little here about software algorithms or hardware choices. Though some chapters do delve into the protocols of experiments and user interfaces that the subjects interacted with.

From an experimental standpoint, you can find studies about how users responded to various marketing messages. The studies often have a control group, for accuracy.

If you are involved with designing user interfaces, you might some some chapters interesting, where these involve the reactions of users to interfaces that the authors put up. The efficacies of the interfaces in persuading the users to do certain actions is typically reported in those chapters.

Another aspect ties into commercial websites, where you want to persuade visitors to fill a shopping cart and take it all the way to a purchase. So you can read the book as providing general guidelines.