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Petretti's Coca-Cola Collectibles Price Guide: The Encyclopedia of Coca-Cola Collectibles, 12th Hardcover – December 19, 2008


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Product Details

  • Series: Petretti's Coca-Cola Collectibles Price Guide
  • Hardcover: 648 pages
  • Publisher: Krause Publ; 12th edition (December 19, 2008)
  • Language: English
  • ISBN-10: 0896896919
  • ISBN-13: 978-0896896918
  • Product Dimensions: 8.2 x 1.7 x 10.9 inches
  • Shipping Weight: 5.4 pounds (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (36 customer reviews)
  • Amazon Best Sellers Rank: #67,931 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Allan Petretti is the leading expert on market trends and values of Coca-Cola collectibles. He's been collecting, dealing and promoting this collecting arena since the early 1970s. He frequently conducts seminars around the nation, and is a noted appraiser whose expertise is called upon for special collector events at The World of Coca-Cola in Atlanta, GA. He's also been quoted in the Wall Street Journal, New York Times, USA Today, The Robb Report, Ladies Home Journal, and the London Times. --This text refers to an out of print or unavailable edition of this title.

Customer Reviews

The picture quality was also very excellent.
Florida Mom
I buy and sell antique and vintage Coca Cola items and I have found this book to be very helpful.
Brian P.
There is a usability book out there called "Don't Make Me Think".
Bluesy200

Most Helpful Customer Reviews

27 of 31 people found the following review helpful By A Customer on July 5, 2001
Format: Hardcover
This book has excellent pictures and wide range of coverage - more than in any of the prior editions.
I did find some inconsistancies in item pricing (Litchfield bottle pg 398 - $70 and same item pg 400 - $55, pg 152 item pcs108.000 - $1300 and same item pcs108.000 pg 87 - $1000). Given that this book has become the "bible" for Coca-Cola collecting - these inconsistancies can cause some problems...
I could overlook some of the pricing errors - heck there's thousands and thousands of items and no one is perfect. But the real problem I have is how high the prices are for all of the items.
Let me get on my soapbox for a minute and conclude by saying that I've been collecting 1890's - 1930's Coca Cola items for the past 20 years and have acquired a pretty extensive collection. I have to say that in my humble opinion the prices that are in this book are dangerously overstated - perhaps in an attempt to help us older guys as we approach retirement. Afterall, we are the one's that acquired the vintage, quality items inexpensively in the early days... In the end I'm not sure its working -- in fact I think the prices have begun to fall!!! One only has to look at the prices being realized on auction sites like ebay to see what I mean - even the "near mint" items don't even come close to the prices in the 10th edition, let alone those in the 11th. Many desirable items have no activity because of greedy sellers that set minimum prices that are out of sync with demand.
I think the high pricing in guides like this actually harms the market, since most collectors can no longer afford the older, quality items.
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18 of 20 people found the following review helpful By Bluesy200 on October 3, 2003
Format: Hardcover
Right off the bat: I agree that the omission of blotters and assorted other collectibles from this guide is a gaping omission as big as a barn. I hardly use this guide anymore for several reasons:
1) The back index is as bad as they come. Totally incomplete.
2) You want to find a certain tray? Be prepared to bounce from one end of the book to the other looking for what you need. There is no apparent logic to the way this guide is arranged. I'm sure the author felt it was completely logical, but his logic escapes me.
3) The front index is just painful to figure out. There is a usability book out there called "Don't Make Me Think". The author of this Coke guide should study it.
4) Too much rhetoric and opinion about "fantasy" items. I find this section of the guide painful to sift through. Just the facts, please. And then there's the illogical order of everything <heavy sigh>.
The best that can be said about this guide is that it's big. It is poorly organized and has way too many omissions to be my primary guide. If a 12th edition ever comes out, I'm going to check it out before buying, to see if these problems have been fixed.
I much prefer Wilsons' guide over this one.
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12 of 14 people found the following review helpful By Edward Prunier on July 28, 2001
Format: Hardcover
I'm very dissapointed in this book! After waiting 3 months beyond the original publish date, I find there are no blotter pages. I understand there will be no more blotters in future books, also. As I've been buying and selling blotters based on the Petretti's prices, I feel I cannot give this book a good rating. Also, why do we now have to jump all over the place to find the trays? They used to be simplified in one area.
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8 of 9 people found the following review helpful By Robert K Webb on November 17, 2003
Format: Hardcover
I have owned most editions of this book, and as a resource for researching Coca Cola memorabilia, I would have to say it is unsurpassed. I haven't seen any other guides come close in the number of items shown.
I do question the pricing of these items, however. I don't see how everything can continually increase in price from one edition to another, especially when you consider internet sales activity (a very large part of Coca Cola memorabilia sales nowadays). As a collector, I never pay at price-levels shown in this edition, and I certainly do not obtain these prices when I occasionally sell an item off on an internet auction site. I just feel that the prices are a bit inflated. No one could keep track of the huge amounts of Coca Cola memorabilia sales in all venues around the country. I tend to take pricing in guidebooks with a grain of salt, especially, as in this case, when the author is also a major collector. Just a little too much potential for conflict of interest.
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15 of 19 people found the following review helpful By A Customer on January 7, 1999
Format: Hardcover
displays more items and prices than any other coke guide that i could find.this book had info on a item in my collection that no other did
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5 of 6 people found the following review helpful By A Customer on January 23, 2010
Format: Hardcover Verified Purchase
OK - so it's been almost ten years since my post on the last edition and a lot has happened to the Coca-Cola collectable marketplace. My ending comments on the market collapsing and the price points being at those of the guides from the 70's has occurred. But that is not all bad, as there has never been a better time for getting in the market as a COLLECTOR and a person that appreciates the heritage and sheer quality of vintage coca-cola memorabilia. A lot of great pieces are surfacing at more affordable prices and hopefully many new people are getting into the hobby. It is a GREAT time to join-in the fun of vintage Coca Cola memorabilia. So jump on in!

Now for my thoughts on Allan's latest book. First off - thanks Allan for re-issuing a new guide and helping to keep the vintage market going. This book continues to be the ONLY book on the subject, and Allan continues with his pattern of putting out the best collectors guide on any subject around. Pictures are high quality and the coverage (though a bit less than prior editions) is still incredible. For a reference guide - this is THE book you want. As a price guide - it is another story.

Unfortunately - Allan's prices continue to be out of sink with the market - so first and foremost don't rely on them at all. If you have a piece to sell - you'll be a bit disappointed if you think you can get anywhere near the prices in the guide. As always the mint and near mint items continue to maintain their value and in some instance can approach Allan's prices but in general even those items tend to be available at 50% - 60% of the prices in the guide. As for the items below near-mint - those can typically be obtained at 20% - 30% of the guide prices.
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