Chapter by colorful chapter of Coca-Cola calendars, serving trays, bottles, signs, vintage advertisements, toys, coolers, dispensers and countless other items representing the foremost name in soda pop collectibles await you, in this new edition of the superior Coca-Cola collectibles identification and values reference.
Petretti's Coca-Cola Collectibles Price Guide
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Book Description
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Editorial Reviews
About the Author
Allan Petretti is the leading expert on market trends and values of Coca-Cola collectibles. He's been collecting, dealing and promoting this collecting arena since the early 1970s. He frequently conducts seminars around the nation, and is a noted appraiser whose expertise is called upon for special collector events at The World of Coca-Cola in Atlanta, GA. He's also been quoted in the Wall Street Journal, New York Times, USA Today, The Robb Report, Ladies Home Journal, and the London Times.
--This text refers to an out of print or unavailable edition of this title.
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Customer Reviews
Most Helpful Customer Reviews
25 of 28 people found the following review helpful
Format:Hardcover
This book has excellent pictures and wide range of coverage - more than in any of the prior editions.
I did find some inconsistancies in item pricing (Litchfield bottle pg 398 - $70 and same item pg 400 - $55, pg 152 item pcs108.000 - $1300 and same item pcs108.000 pg 87 - $1000). Given that this book has become the "bible" for Coca-Cola collecting - these inconsistancies can cause some problems...
I could overlook some of the pricing errors - heck there's thousands and thousands of items and no one is perfect. But the real problem I have is how high the prices are for all of the items.
Let me get on my soapbox for a minute and conclude by saying that I've been collecting 1890's - 1930's Coca Cola items for the past 20 years and have acquired a pretty extensive collection. I have to say that in my humble opinion the prices that are in this book are dangerously overstated - perhaps in an attempt to help us older guys as we approach retirement. Afterall, we are the one's that acquired the vintage, quality items inexpensively in the early days... In the end I'm not sure its working -- in fact I think the prices have begun to fall!!! One only has to look at the prices being realized on auction sites like ebay to see what I mean - even the "near mint" items don't even come close to the prices in the 10th edition, let alone those in the 11th. Many desirable items have no activity because of greedy sellers that set minimum prices that are out of sync with demand.
I think the high pricing in guides like this actually harms the market, since most collectors can no longer afford the older, quality items. As the old-timers have seen, in the end - the winners are the manufacturers of the recent garbage made in CHINA as it becomes desireable since it's the only thing that's affordable. Vintage-item collectors die-out or begin to get frustrated since they can't find quality merchandise at affordable prices and move on to other hobbies, and there are no replacement collectors coming in.
At this stage, as an old-time collector, I shouldn't complain I guess. Because of Allan's books my items have appreciated substantially. But I still enjoy the hobby - yet I can hardly afford to stay with it. I'm fearful that the number of vintage-item collectors is wanning, and the interest in the hobby is really falling off. If that happens - we will soon find ourselves using Shelly and Helen's old 1970's four volume price guides to buy and sell.
Maybe that wouldn't be so bad afterall...
14 of 16 people found the following review helpful
Format:Hardcover
Right off the bat: I agree that the omission of blotters and assorted other collectibles from this guide is a gaping omission as big as a barn. I hardly use this guide anymore for several reasons:
1) The back index is as bad as they come. Totally incomplete.
2) You want to find a certain tray? Be prepared to bounce from one end of the book to the other looking for what you need. There is no apparent logic to the way this guide is arranged. I'm sure the author felt it was completely logical, but his logic escapes me.
3) The front index is just painful to figure out. There is a usability book out there called "Don't Make Me Think". The author of this Coke guide should study it.
4) Too much rhetoric and opinion about "fantasy" items. I find this section of the guide painful to sift through. Just the facts, please. And then there's the illogical order of everything <heavy sigh>.
The best that can be said about this guide is that it's big. It is poorly organized and has way too many omissions to be my primary guide. If a 12th edition ever comes out, I'm going to check it out before buying, to see if these problems have been fixed.
I much prefer Wilsons' guide over this one.
11 of 13 people found the following review helpful
Format:Hardcover
I'm very dissapointed in this book! After waiting 3 months beyond the original publish date, I find there are no blotter pages. I understand there will be no more blotters in future books, also. As I've been buying and selling blotters based on the Petretti's prices, I feel I cannot give this book a good rating. Also, why do we now have to jump all over the place to find the trays? They used to be simplified in one area.
Most Recent Customer Reviews
Coca-Cola Price Guide
The ultimate price guide for all things Coca-Cola. Information on rarity and price estimates plus some history of the items and the company. Read more
Published 1 month ago by sparkythe collector
Great reference book
This is a very comprehensive reference guide. There is a lot of helpful information for the Coca Cola collector. I'm sure is will be very useful for many years to come.
Published 3 months ago by frequentshopper
review of Petretti's Coca-Cola Collectibles Price Guide
The book is great, everything I expected it to be, lots more in it than the earlier edition I had. No complaints. Service was good, book arrived exactly when it was supposed to.
Published 3 months ago by KJ
Owner
Great Book. You can tell alot of hard work went into the publishing of this product. very informative and good color pictures. very helpful in the pricing of products.
Published 7 months ago by Steve
Ten Years Later - My New Review
OK - so it's been almost ten years since my post on the last edition and a lot has happened to the Coca-Cola collectable marketplace. Read more
Published on January 23, 2010 by A Customer
Petretti's Coca-Cola Collectibles
This book was purchased for my brother. He is an avid Coca-Cola Collector. He was very impressed with the hardcover book. The picture quality was also very excellent. Read more
Published on December 31, 2009 by Florida Mom
Petretti's Coca-Cola Collectibles Price Guide
I bought this book as a gift for my son. He tells me this is an awesome guide with so much information. He said it merits a very high recommendation.
Published on September 10, 2009 by Darster
All types of collectibles are covered, making this a 'must have'
If it's one big, definitive collector's 'bible' you seek on Coca- Cola collecting, make it the 13th updated edition of the classic Petretti's Coca-Cola Collectibles Price Guide. Read more
Published on June 17, 2009 by Midwest Book Review
Petretti Tops His Last Coca Cola Collectibles Price Guide
Alan Petretti has done a one up on his last Coca Cola Collectibles Price Guide. Easier to find items, more color pictures and just an overall informative guide. Read more
Published on February 25, 2009 by J. Thompson
Petretti's Encyclopedia Sets the Standard
After six long years, Allan Petretti has come out with his 12th Ed. of what has become the "Bible of coca-Cola" and sets the gold standard by which all other Coke books are judged. Read more
Published on December 25, 2008 by Larry Markowitz
Inside This Book
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Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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