Petretti's Coca-Cola Collectibles Price Guide (Warman's Coca-Cola Collectibles: Identification & Price Guide) [Hardcover]

Allan Petretti (Author)

Book Description

Series: Warman's Coca-Cola Collectibles: Identification & Price Guide | Publication Date: April 1, 2001

This price guide has been called the 'bible' of Coca-Cola collectibles - and with good reasonl This impressive 11th edition of the hobby's standard reference depicts, describes, and values more Coca-Cola Company marketing, advertising, and promotional items than any other published source. The new volume covers items produced from the 1880s through the 1960s, and includes 96 full-colour pages; photographs and descriptions of previously undocumented items; up-to-date pricing information; and revised guidelines for collectors. Features: Current market prices for every item depicted and described; New colour sections featuring trays, calendars, and other highly sought after items; Includes additional, recently found rare pieces not shown in any other collector guide; Contains an expanded and improved bottles section; New chapters include Coca-Cola candy and Coke's 'Diamond Design' from the 1960s; Offers new guidelines for grading and evaluating Coca-Cola items.

Editorial Reviews

About the Author

Allan Petretti is the leading expert on market trends and values of Coca-Cola collectibles. He's been collecting, dealing and promoting this collecting arena since the early 1970s. He frequently conducts seminars around the nation, and is a noted appraiser whose expertise is called upon for special collector events at The World of Coca-Cola in Atlanta, GA. He's also been quoted in the Wall Street Journal, New York Times, USA Today, The Robb Report, Ladies Home Journal, and the London Times. --This text refers to an out of print or unavailable edition of this title.

Product Details

• Hardcover: 688 pages
• Publisher: Krause Publications; 11 edition (April 1, 2001)
• Language: English
• ISBN-10: 0873492412
• ISBN-13: 978-0873492416
• Product Dimensions: 11.2 x 8.8 x 1.6 inches
• Shipping Weight: 3.6 pounds
• Average Customer Review: 4.0 out of 5 stars  See all reviews (18 customer reviews)
• Amazon Best Sellers Rank: #997,994 in Books (See Top 100 in Books)
  • #35 in Books > Crafts, Hobbies & Home > Antiques & Collectibles > Advertising

Customer Reviews

Most Helpful Customer Reviews

25 of 28 people found the following review helpful:

2.0 out of 5 stars Great coverage - but shame-on Allan's pricing..., July 5, 2001

By A Customer

This review is from: Petretti's Coca-Cola Collectibles Price Guide (Warman's Coca-Cola Collectibles: Identification & Price Guide) (Hardcover)

This book has excellent pictures and wide range of coverage - more than in any of the prior editions.

I did find some inconsistancies in item pricing (Litchfield bottle pg 398 - $70 and same item pg 400 - $55, pg 152 item pcs108.000 - $1300 and same item pcs108.000 pg 87 - $1000). Given that this book has become the "bible" for Coca-Cola collecting - these inconsistancies can cause some problems...

I could overlook some of the pricing errors - heck there's thousands and thousands of items and no one is perfect. But the real problem I have is how high the prices are for all of the items.

Let me get on my soapbox for a minute and conclude by saying that I've been collecting 1890's - 1930's Coca Cola items for the past 20 years and have acquired a pretty extensive collection. I have to say that in my humble opinion the prices that are in this book are dangerously overstated - perhaps in an attempt to help us older guys as we approach retirement. Afterall, we are the one's that acquired the vintage, quality items inexpensively in the early days... In the end I'm not sure its working -- in fact I think the prices have begun to fall!!! One only has to look at the prices being realized on auction sites like ebay to see what I mean - even the "near mint" items don't even come close to the prices in the 10th edition, let alone those in the 11th. Many desirable items have no activity because of greedy sellers that set minimum prices that are out of sync with demand.

I think the high pricing in guides like this actually harms the market, since most collectors can no longer afford the older, quality items. As the old-timers have seen, in the end - the winners are the manufacturers of the recent garbage made in CHINA as it becomes desireable since it's the only thing that's affordable. Vintage-item collectors die-out or begin to get frustrated since they can't find quality merchandise at affordable prices and move on to other hobbies, and there are no replacement collectors coming in.

At this stage, as an old-time collector, I shouldn't complain I guess. Because of Allan's books my items have appreciated substantially. But I still enjoy the hobby - yet I can hardly afford to stay with it. I'm fearful that the number of vintage-item collectors is wanning, and the interest in the hobby is really falling off. If that happens - we will soon find ourselves using Shelly and Helen's old 1970's four volume price guides to buy and sell.

Maybe that wouldn't be so bad afterall...

14 of 16 people found the following review helpful:

2.0 out of 5 stars Fed Up With This One, Too, October 3, 2003

By 

Bluesy200 "Bluesy200" (USA) - See all my reviews

This review is from: Petretti's Coca-Cola Collectibles Price Guide (Warman's Coca-Cola Collectibles: Identification & Price Guide) (Hardcover)

Right off the bat: I agree that the omission of blotters and assorted other collectibles from this guide is a gaping omission as big as a barn. I hardly use this guide anymore for several reasons:

1) The back index is as bad as they come. Totally incomplete.

2) You want to find a certain tray? Be prepared to bounce from one end of the book to the other looking for what you need. There is no apparent logic to the way this guide is arranged. I'm sure the author felt it was completely logical, but his logic escapes me.

3) The front index is just painful to figure out. There is a usability book out there called "Don't Make Me Think". The author of this Coke guide should study it.

4) Too much rhetoric and opinion about "fantasy" items. I find this section of the guide painful to sift through. Just the facts, please. And then there's the illogical order of everything <heavy sigh>.

The best that can be said about this guide is that it's big. It is poorly organized and has way too many omissions to be my primary guide. If a 12th edition ever comes out, I'm going to check it out before buying, to see if these problems have been fixed.

I much prefer Wilsons' guide over this one.

11 of 13 people found the following review helpful:

2.0 out of 5 stars WHY NO BLOTTERS??, July 28, 2001

By 

Edward Prunier (Hampstead, NH USA) - See all my reviews

This review is from: Petretti's Coca-Cola Collectibles Price Guide (Warman's Coca-Cola Collectibles: Identification & Price Guide) (Hardcover)

I'm very dissapointed in this book! After waiting 3 months beyond the original publish date, I find there are no blotter pages. I understand there will be no more blotters in future books, also. As I've been buying and selling blotters based on the Petretti's prices, I feel I cannot give this book a good rating. Also, why do we now have to jump all over the place to find the trays? They used to be simplified in one area.