Just like another reviewer, when I'm brushing one dog's teeth, the other is "standing in line" (if there was a line). And my dogs seem to love the taste, whether I get poultry or beef flavor, it doesn't matter. I decided to get serious with keeping my dogs teeth clean about 2.5 years ago, when I spent over $300 a piece to get their teeth cleaned (nearly $700 for both). Not to mention that they had to be in discomfort with the bad teeth, etc. etc. So, now I brush them daily with a regular soft tooth brush. I started with a finger brush, but when it wore out, I couldn't find any more of that particular kind. So, I just use some Petrodex on a regular tooth brush now, and it works great! Just about every time I go to the vet, they mention that their teeth look great. One vet even referred to me as a "super owner", because I brush the dogs teeth, and flush their ears regularly. Plus, she said that it is good for their overall health. So, get a properly sized toothbrush for the size of your dogs mouth, get them some Petrodex tooth paste, and clean their teeth regularly (I do it every day, unless I don't have time), and judging by the results I've gotten the past 2.5 years, your dog's teeth will look great. My dogs' teeth look like they were just professionally cleaned yesterday, after 2.5 years of using Petrodex!!