A group of experts, leaders in their fields, provide a formal conjecture on the nature of various aspects of pharmaceutical marketing in the early part of the twenty-first century. Pharmaceutical Marketing in the 21st Century is ideal for product managers, planners, and strategists as it provides guidance for the future of marketing pharmaceutical products. Internationally relevant, this book is now available in Japanese!
FREE Two-Day Shipping for students on millions of items. Learn more |
Book Description
Product Details
Would you like to update product info or give feedback on images?
|
Customer Reviews
|
There are no customer reviews yet.
|
|||
|
Video reviews
|
Inside This Book
(learn more)
First Sentence:
It's 1975, and the World Pharmaceutical Market approaches $30 billion. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
community pharmacy marketplace, managed care units, drug wholesaling, primary marketing research, pharmaceutical marketing research, marketing research personnel, disease state management, drug wholesalers, marketing research services, integrated health care systems, cognitive services, pharmaceutical marketers, pharmacoeconomic studies, independent pharmacists, pharmaceutical care, independent pharmacies, pharmaceutical promotion, pricing studies, independent pharmacy, pharmaceutical reps, integrated health systems, pricing research, pharmacy directors, marketing research departments, nonprescription medicines Key Phrases - Capitalized Phrases (CAPs): (learn more)
The Haworth Press, United States, Pharm Market Manage, The Haworth Document Delivery Service, Marion Merrell Dow, Hosp Pharm, World Health Organization, New York, Med Market Media, North America, Eli Lilly, Public Health Rep, Rep-Pink Sheet, Scott-Levin Associates, Drug Top, Health-Syst Pharm, Latin America, Operating Survey, Boston Consulting Group, Bristol-Myers Squibb, Health Aff, Med Care, Plymouth Meeting, Rhone-Poulenc Rorer, San Antonio New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
It's 1975, and the World Pharmaceutical Market approaches $30 billion. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
community pharmacy marketplace, managed care units, drug wholesaling, primary marketing research, pharmaceutical marketing research, marketing research personnel, disease state management, drug wholesalers, marketing research services, integrated health care systems, cognitive services, pharmaceutical marketers, pharmacoeconomic studies, independent pharmacists, pharmaceutical care, independent pharmacies, pharmaceutical promotion, pricing studies, independent pharmacy, pharmaceutical reps, integrated health systems, pricing research, pharmacy directors, marketing research departments, nonprescription medicines Key Phrases - Capitalized Phrases (CAPs): (learn more)
The Haworth Press, United States, Pharm Market Manage, The Haworth Document Delivery Service, Marion Merrell Dow, Hosp Pharm, World Health Organization, New York, Med Market Media, North America, Eli Lilly, Public Health Rep, Rep-Pink Sheet, Scott-Levin Associates, Drug Top, Health-Syst Pharm, Latin America, Operating Survey, Boston Consulting Group, Bristol-Myers Squibb, Health Aff, Med Care, Plymouth Meeting, Rhone-Poulenc Rorer, San Antonio New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Citations (learn more)
This book cites 2
books:
- Marketing Research (Business Masters S.) by Christopher West on page 80, and page 251
- Health and the Environment (The ANNALS of the American Academy of Political and Social Science Series) by Phil Brown on page 120
Books on Related Topics
(learn more)
|
What Other Items Do Customers Buy After Viewing This Item?
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items. |
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
Listmania!
So You'd Like to...
Look for Similar Items by Category
- Books > Business & Investing > Marketing & Sales > Marketing
- Books > Gay & Lesbian > Nonfiction
- Books > Medical Books > Pharmacology > Pharmacy
- Books > New & Used Textbooks > Business & Finance > Marketing
- Books > New & Used Textbooks > Medicine & Health Sciences > Allied Health Services > Pharmacy
- Books > New & Used Textbooks > Medicine & Health Sciences > Medicine > Basic Sciences > Pharmacology
