|
|||||||||||||||||||||||||||||||||||
|
1 Review
|
Average Customer Review
Share your thoughts with other customers
Create your own review
|
|
Most Helpful First | Newest First
|
|
3 of 3 people found the following review helpful:
5.0 out of 5 stars
Not just branding, but much more,
By
This review is from: Pharmaceutical Product Strategy: Using Dynamic Modeling for Effective Brand Planning (Hardcover)
When I purchased this book, I thought it would be an adaptation of branding techniques to the pharmaceutical products. In fact, it was different than I thought. The book illustrates very clearly and logically the dynamics of the pharmaceutical marketplace from three different perspectives; the ultimate consumer; patient, Doctors adoption of new drugs and the treatment attractiveness of the drug. Walking through the details would open to the reader a whole different perspective about the factors influencing the market shares. It acts as an eye opener, and evaluator, for a variety of marketing strategy that is properly targeted toward increasing market shares. Well, it all comes through explaining how dynamic modeling could be used to forecast new drug performance. For me, as a Market Researcher and Consultant, it would certainly help in providing better insights to our clients.
|
|
Most Helpful First | Newest First
|
|
Pharmaceutical Product Strategy: Using Dynamic Modeling for Effective Brand Planning, Second Edition by Mark Paich (Hardcover - February 1, 2009)
Used & New from: $164.59
| |
| ||
