The Philosophy of Branding: Great Philosophers Think Brands [Hardcover]

Thom Braun (Author)

Book Description

Publication Date: June 2004

* An entirely original and imaginative slant on brand management

Editorial Reviews

Review

"The book is filled with pragmatic insights, summaries and Braun's 'top tips' from the philosophers." -Professional Manager "In fact The Philosophy of Branding makes for a playful, informative and thought provoking read." -Brand Strategy "Within minutes I was captivated by a witty, relaxed narrative, easy on the mind and impossible to put down." -Media Week "Humorous, well-argued and heartfelt call to action for marketers, brand managers and communications specialists." -Marketing "There are some really challenging thoughts on some fundamental marketing realities here, and the book doubles as a pretty good "bluffer's guide" to philosophy as well." -Argent Journal of Financial Services Forum "Entertaining, intellectual, fun and useful. A new way of looking at, and asking questions about, the key elements in branding." -Research, www.mrs.org.uk "Philosophy of Branding is refreshingly witty and original." -Commerce and Industry "Will resonate with all marketing and branding professionals who want their intellectual and professional faculties stimulated by some new thinking." European Foundation for Management Development "Refreshingly witty." BrandRepublic.co.uk "Uses philosophy to draw out a series of fundamental principles for the development and management of brands." Journal of Economic Literature "The book is filled with pragmatic insights, summaries and Braun's 'top tips' from the philosophers." Professional Manager "In fact The Philosophy of Branding makes for a playful, informative and thought provoking read." Brand Strategy "Within minutes I was captivated by a witty, relaxed narrative, easy on the mind and impossible to put down." Media Week "Humorous, well-argued and heartfelt call to action for marketers, brand managers and communications specialists." Marketing "There are some really challenging thoughts on some fundamental marketing realities here, and the book doubles as a pretty good "bluffer's guide" to philosophy as well." Argent Journal of Financial Services Forum "Entertaining, intellectual, fun and useful. A new way of looking at, and asking questions about, the key elements in branding." MRS Research "Philosophy of Branding is refreshingly witty and original." Commerce and Industry 'Thom Braun's mission, in this eclectic and readable book, is to get us thinking and, whether he's relating Plato to Persil or Descartes to Diet Coke, that's just what he does. No marketer will think about their job in the same way after reading this. Enjoyable and thought-provoking.' James Thompson, Senior Vice President, Marketing, Diageo, North America 'Thom Braun, The Thinking Man's Brand Manager, has created a whole new sizzling discourse on branding which provides a terrific antidote to the anodyne filler of standard business texts. Armed with brains and a little Braun, brand managers can become brand leaders.' Paul Walton, Chairman, The Value Engineers 'An original and witty reminder that the most successful brands are driven by talented thinkers.' Simon Clift, President, Marketing, Unilever Home & Personal Care 'At last, a brand book with a big idea. Braun's entertaining distillation of some of the greatest thinkers of the last 3,000 years offers provocative yet practical conclusions on how we should rethink managing our own brand. A wonderfully fresh and stimulating read.' Adam Morgan, author of Eating the Big Fish 'A thoroughly stimulating and enjoyable read. By looking at brands and branding through the lens of Western philosophy, Braun helps us review afresh some of the fundamentals of marketing.' Jim Carroll, Deputy Chairman, BBH London

About the Author

Thom Braun is Director of Unilever's global Marketing Academy, as well being an ordained priest in the Church of England and a successful author. For 25 years, Thom Braun has interwoven his careers as a branding expert, academic, writer and clergyman into a unique blend of skills and experiences. His marketing and branding credentials come from time spent as a consultant and 21 years with Unilever where he plays a key role in the company's global marketing operations. His academic works include Disraeli the Novelist (Allen & Unwin); Holy Orders and Free Spirits (HarperCollins); and, coming fall, Kingdom.com (SCM-Canterbury Press) a satirical novel about the commercialization of the Church of England.

Product Details

• Hardcover: 176 pages
• Publisher: Kogan Page Business Books (June 2004)
• Language: English
• ISBN-10: 0749441933
• ISBN-13: 978-0749441937
• Product Dimensions: 7.5 x 5.1 x 0.8 inches
• Shipping Weight: 8.8 ounces (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #2,730,510 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

4.0 out of 5 stars Interesting Read, August 16, 2010

By 

Annalaura Brown "positioning you to shine online" (Salt Lake City, UT United States) - See all my reviews
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This review is from: Philosophy of Branding: Great Philosophers Think Brands (Paperback)

What do Socrates, Heraclitus, and other philosophers have to do with branding? At first you might think not much or you might find this very question to be a bit odd. However, they actually have more in common with each other than you might think. This clever, sometimes entertaining and thought provoking book seeks to educate the reader and to make you think about the connections that exist between the wisdom of the ages as taught by many famous philosophers and the concepts crucial to creating and maintaining a successful business brand. This quick read and relatively easy to understand guide makes a great guide for anyone who is in the process of creating or redesigning a business brand.