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4.0 out of 5 stars
Interesting Read,
By Annalaura Brown "positioning you to shine online" (Salt Lake City, UT United States) - See all my reviews (REAL NAME)
This review is from: Philosophy of Branding: Great Philosophers Think Brands (Paperback)
What do Socrates, Heraclitus, and other philosophers have to do with branding? At first you might think not much or you might find this very question to be a bit odd. However, they actually have more in common with each other than you might think. This clever, sometimes entertaining and thought provoking book seeks to educate the reader and to make you think about the connections that exist between the wisdom of the ages as taught by many famous philosophers and the concepts crucial to creating and maintaining a successful business brand. This quick read and relatively easy to understand guide makes a great guide for anyone who is in the process of creating or redesigning a business brand.
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The Philosophy of Branding: Great Philosophers Think Brands by Thom Braun (Hardcover - June 2004)
$14.95 $11.66
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