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New Philosophy for New Media [Hardcover]

Mark B.N. Hansen (Author), Timothy Lenoir (Foreword)
3.0 out of 5 stars  See all reviews (2 customer reviews)


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Book Description

March 1, 2004
In New Philosophy for New Media, Mark Hansen defines the image in digital art in terms that go beyond the merely visual. Arguing that the "digital image" encompasses the entire process by which information is made perceivable, he places the body in a privileged position—as the agent that filters information in order to create images. By doing so, he counters prevailing notions of technological transcendence and argues for the indispensability of the human in the digital era.

Hansen examines new media art and theory in light of Henri Bergson's argument that affection and memory render perception impure—that we select only those images precisely relevant to our singular form of embodiment. Hansen updates this argument for the digital age, arguing that we filter the information we receive to create images rather than simply receiving images as preexisting technical forms. This framing function yields what Hansen calls the "digital image." He argues that this new "embodied" status of the frame corresponds directly to the digital revolution: a digitized image is not a fixed representation of reality, but is defined by its complete flexibility and accessibility. It is not just that the interactivity of new media turns viewers into users; the image itself has become the body's process of perceiving it.

To illustrate his account of how the body filters information in order to create images, Hansen focuses on new media artists who follow a "Bergsonist vocation"; through concrete engagement with the work of artists like Jeffrey Shaw, Douglas Gordon, and Bill Viola, Hansen explores the contemporary aesthetic investment in the affective, bodily basis of vision. The book includes over 70 illustrations (in both black and white and color) from the works of these and many other new media artists.

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Editorial Reviews

Amazon.com Review

Mark B. N. Hansen's New Philosophy for New Media departs from much theorizing about the cognitive effects of new media to argue that the embodied experience--rather than a de-contextualized, disembodied flow of information--is the proper framework for understanding perception. His nuanced claims, infused with both cognitive theory and science, offer compelling insights into the human interaction with the digital image, but the book falls somewhat short of its title’s dramatic promise.

Ultimately, Hansen's project it to update Henri Bergson's notion of the "affective body" for the 21st century. He claims that in the world of interactive new media "the 'image' has itself become a process, and, as such, has become irreducibly bound up with the activity of the body." The body acts as a filter to frame the digital image. In contrast, Hansen offers a sustained critique of Gilles Deleuze’s "treatment of the movement image in which the cinematic image is purified of connection with the human body" (as described by Tim Lenoir). The book expands Hansen's vision across seven chapters that variously engage with new media art theory, virtual reality, the "digital facial image," and digital artwork. His most compelling illustration comes in the final chapter, where he demonstrates how artists Douglas Gordon and Bill Viola open "experience to the subperceptual inscription of temporal shifts (machine time)." Here, drawing on work of neuroscience, he shows that art actually engages the body and expands perception of the interstices between what human normally experience as "now."

While, like many contemporary works of theory, Hansen sometimes falls into opaque passages of academic, postmodern jargon, he tries to ground his theorizing in a concrete language that he lays out early on (with definitions of such terms as "embodiment" made explicit in relation the neuroscience). In the end, though, Hansen doesn't make entirely clear why this "new" philosophy of embodied experience is actually particular to new media. His supposition seems, rather, that new media art--interactive digital images--heighten the felt experience of perception, but this difference appears to be quantitative, rather than qualitative, relative to the experience of "old" media. In the end, then, Hansen provides a useful remedy to the abundance of "disembodied" theories of virtuality, but his book does not present a comprehensive "new philosophy" for those seeking guidance in a the new media era. --Patrick O’Kelley

Review

"Brilliant and exciting work.... Obligatory reading for anybody interested in the philosophy of technology and its phenomenological dimension, as well as those interested in new media and digital aesthetics. Hansen is an engaging, lucid, and provocative writer."
Andrés Vaccari, Metapsychology

"Hansen's work makes a significant shift by approaching new media through affect and sensation, rather than techniques, forms or aesthetics. His thesis reintroduces reception in a sophisticated way, countering posthuman 'machinism' with a productive notion of the human engaged in an entangled, affective coevolution with technology. This is an important and invigorating reorientation."
—Mitchell Whitelaw, Lecturer in New Media, University of Canberra, Australia, author of Metacreation: Art and Artificial Life (MIT Press 2004)

"New Philosophy for New Media is a major contribution to the question of digital media and art. Unlike too many other writers on the subject, Hansen is able to approach his topic in relation to the most profound efforts of the philosophical tradition and his highly original take on the question is one that recognizes the media specificity of the digital in its novelty while insisting on the continuing importance of the body in the practice of new media art. The book pursues its thesis of the place of the human in face of digitized information in a rigorous, systematic manner."
—Mark Poster, University of California, Irvine

"New Philosophy for New Media brilliantly theorizes the coevolution of the human body and the digital technosphere through the radical aesthetic interface provided by new media artworks themselves. Hansen offers a strong, subtle, and ultimately exciting argument that our bodies, brought into contact with the digital in these new ways, experience the virtual. He also vividly testifies to these new experiences of perception and embodiment that emerge in the process: the affects of bewilderment and vertigo, disorientation and irrelevance."
—Kathleen Woodward, Director, Simpson Center for the Humanities, and Professor of English, University of Washington

Product Details

  • Hardcover: 361 pages
  • Publisher: The MIT Press (March 1, 2004)
  • Language: English
  • ISBN-10: 0262083213
  • ISBN-13: 978-0262083218
  • Product Dimensions: 9.1 x 7.2 x 1.1 inches
  • Shipping Weight: 2.2 pounds
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #1,963,389 in Books (See Top 100 in Books)

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26 of 36 people found the following review helpful:
1.0 out of 5 stars very disappointing, July 26, 2006
I found this book to be very uninspiring and ultimately disappointing. The book should be called "New Philosophy" for "New Media" instead of New Philosophy for New Media. It is certainly not new philosophy and certainly doesn't cover all new media or media art.

First of all, mr. Hansen is very selective when it comes to new media art. The artists he discusses have given the body a central role, but one could name just as much artists for whom the body is not *that* central. But one could even contest the representation of this 'centralness': whereas one could discern some sort of negotiation between the body and the outside world (in this case technology) in the works of these artists, for Hansen this negotiation has always already been decided in favor of the human body.

So in the end it is not exactly 'new philosophy' we're dealing with, but, at least in this reader's view, desperate attempts to keep some old ways of thinking supreme, without ever trying to question them or trying out new ways of thinking. In a strange way one can sense this desperateness especially when it goes hand in hand with something that seems to be some sort of grudge against a new batch of thinkers who have attracted most of the attention, at least in some circles in the academic world (read: the world of cultural studies).

In these moments mr. Hansen's style leaves academic or creative thinking altogether and changes in a very childish name-calling and misrepresentation. For example, mr. Hansen seems to be very displeased by the fact that Friedrich Kittler has made such a name for himself as a media scientist. So whenever he refers to Kittler, he puts media scientist inbetween quotation marks, as on p. 71:

Without a doubt, it is German "media scientist" Friedrich Kittler... (p.71)

This is not the first time mr. Hansen refers to Friedrich Kittler in his book, so, one could ask him(/her)self, why here refer to the nationality of Kittler, should it suddenly matter that Kittler is not only a "media scientist" but also a German? And should the combination of being a German AND a "media scientist" (note the quotation marks) tell us enough, without even taking the substance of Kittler's work into account?

Even though this might seem to be something too little to fall over when judging a book, it becomes VERRY annoying when it keeps happening all through the work, especially when it threatens to take over the place of philosophical critique or thinking.

Of course, I didn't choose the passage above for no reason. It was exactly on that spot when I was totally repelled by Hansen's "work" (note that I am also using the quotation marks in a strategic way, just to mirror mr. Hansens's style). Let's see the rest of the sentence:

Without a doubt, it is German "media scientist" Friedrich Kittler who has most provocatively engaged the post-(anti-)humanist implications of digitization. (p.71)

This whole passage (and one could actually say: the whole book) serves no other end than to (mis-)represent post-humanist thinking as anti-humanism. Every priority given to technology becomes easily "technical determinism" (p.74) and Hansen knows how to connect some feelings of superiority to his own way of thinking: his quest is a quest of keeping the human in humanity alive, while all other thinkers reduce the human being in some way.

Well, let's read a short quote from one work from among the many books on post-humanism:

Humanism, in by now well-rehearsed arguments [!], produces oppressive institutions and discourses because it presumes that one sort of person (usually male, white, educated, and wealthy) is exemplary, and/or that there exists a "human nature" that is "the same" for all. (From the book: Avatar Bodies by Ann Weinstone, p. 3).

Apparently this is not so well-rehearsed for mr. Hansen: post-humanism has *nothing* whatsoever to do with anti-humanism, it is simply put a different way of thinking about what it is to be a human being. In general it tries to get rid of some rigid ways of thinking about the 'human', to create more space for other beings (be it people who do not fit the rigid image of humanism or be it some other being which is part of our world). One could say that in the end post-humanism is a much more 'humane' way of thinking than the obsolete and dogmatic ideas of european or western humanism. Whichever way you take it though, it is *NOT* anti-humanism.

As Deleuze argues in Difference and Repetition, real freedom is not about trying to find answers for old questions, but to be able to ask new questions, relevant and actual at the moment the questions are asked, in an always changing world. It is no wonder that affect and technology have become some of the central issues in todays thinking. But mr. Hansen misrepresents these issues in a very, well, creative way. But this creativity has nothing to do with asking new, relevant question, but a creativity in keeping creativity at bay!

So, the central argument of this book goes as follows: even though some things have changed (technology and with technology the nature of the work of art and the media in general), it was always already the human body which framed these changes. It is assumed, but mostly hidden in clever ways, that despite all these changes, the human body has stayed the same and will stay the same and will thus continue to determine (if we are carefull enough to see) how things will continue to change in the future.

Do we actually know this for a fact? It is exactly here that one could (and several have already tried to do so, even if Hansen puts their new ways of thinking inbetween quotation marks) that one could open up new spaces of thinking, ask new questions.

The central idea of affect is that we, human beings, are capable of changing the world, because we are capable to do things with our bodies, but also - and certainly not less! - that we are capable of being changed by the world. So, even if most art is created for or through human embodiment, the central question one should ask in relation to Hansens work is: is this still the same body as a century ago? As five centuries ago? How can we know? Well, we need to ask questions to find out, we cannot assume that the human body has not changed and has dictated all changes. This would be the least philosophical and least creative way one could take.

Claiming that technology, even if it is created by humanity, can change the human body in unforeseen ways is no technical determinism, on the contrary, it is claiming that we human beings are very human because we *are* affectable, through our bodies, in ways we are not even aware of. A very beautiful example is the chapter on Stelarc in Brian Massumi's work: Parables for the Virtual. Movement, Affect, Sensation, from 2002. (It is very surprising by the way that mr. Hansen doesn't mention Stelarc even once in this book, while it is a book on new media art).

One of Hansen's arguments at this point becomes how the human body itself creates some sort of rhythm or duration. This functions as an example of how the body creates the frame for our perception. This frame is so rooted in our bodies, that it becomes in Hansen's view a non-changeable, transcendental given. The philosophical journey Hansen undertakes always ends up with our bodies. Or, in other words, a journey to the self, the world outside has no place in this whole whatsover. Whereas other thinkers use this kind of bodily rhythm to argue that the body has always been open to and in sync with the outside world.

In the end, it was always an illusion (a sweet one of course) that the human body was outside and especially above the rest of nature, it is no smaller illusion that the body is outside or above technology. Because we created this technology does not mean that we totally control it's direction and/or nature. Most technology is invented by chance and through an ongoing negotiation with the outside world (material resources, natural 'laws' etc.) and not because we human beings directed it in some way. We could at least give ourselves the opportunity to ask questions about how techonology affects us, whether this is indeed framed by "the human body" (if there is such one unchanging universal substance) or not.

In fact one could put Hansen's scheme totally upside down: technology or art (in what media whatsoever) has never been framed by the human body, but by the world, the cosmos we live in. The human being or the human body has always been just a little dot framed and affected by cosmic forces in many ways through our embodiment. Let the fact that technology is created by humanity not fool anyone, we are still affected by cosmic forces, but this time through a combination of our emodiment and technology. It is the nature of this combination and how certain forces affect our being in new ways through this combination that we must study, this, in my view, can never be a journey to our own body, but to the great unknown outside.




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6 of 20 people found the following review helpful:
5.0 out of 5 stars New thinking..., August 16, 2005
By 
Adam Parker (RMIT University) - See all my reviews
This review is from: New Philosophy for New Media (Hardcover)
I must mention two points in relation to this work.

1. There is a true "newness" to new media espoused by Hansen in this work. This is based around the numeric, addressible quality of the digital image (Hansen reading Couchot) which renders it a process in exploded, bodily enacted frame rather than a traditional picture delimited by inherent form, so I must disagree with the editorial review.

2. I am unsure about Hansen's concept of the digital facial image as proposed in this work; I am not totally sure that this is quite the way forward - my thinking is not yet finalised on this.

Beyond these two comments, I must add that this work is a very weighty and useful addition to that philosophical project of revising and updating the continually pertinent Bergson, which I can recommend to all new media scholars.
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