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PhotoVision 14 Inch Pocket One Shot Digital Calibration Target with DVD, Collapsible Disc Exposure Aid for Digital Cameras

by PhotoVision
4.8 out of 5 stars  See all reviews (26 customer reviews)

Price: $47.95 & FREE Shipping. Details
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  • Loss of Highlight or Shadow detail
  • Reduced or Eliminated by the use of this 14" Digital Target
  • Still large enough to fill the frame in most situations
  • Soft silver fabric on the backside creates an efficient reflective surface to open up the shadows
  • Vastly improves setup time over the original target

Frequently Bought Together

PhotoVision 14 Inch Pocket One Shot Digital Calibration Target with DVD, Collapsible Disc Exposure Aid for Digital Cameras + Neewer 110CM 43" 5-in-1 Collapsible Multi-Disc Light Reflector
Price for both: $65.61

Buy the selected items together



Product Details

  • Item Weight: 5.6 ounces
  • Shipping Weight: 8 ounces (View shipping rates and policies)
  • ASIN: B000E44QNE
  • Item model number: DT14010
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (26 customer reviews)
  • Amazon Best Sellers Rank:
  • Date first available at Amazon.com: June 17, 2003

Product Description

Loss of Highlight or Shadow detail is reduced or eliminated by the use of this 14" Digital Target which has black, white & 18 % gray panels that feedback through the camera's histogram providing correct exposure with predictable results. Still large enough to fill the frame in most situations but folds to just 6 inches to allow carrying in your pocket or instant access when using with the included belt pouch slip case. Soft silver fabric on the backside creates an efficient reflective surface to open up the shadows. Created by photographer Ed Pierce, perfect for the Digital Image Maker both in the studio or on the go. The Panel feeds back through the camera's Histogram. Rather than using a single middle tonal value, you can customize your exposure based on the histogram spikes that record the highlight & shadows. The Neutral 3-Tone Panels allow for custom white balancing, accurate metering and exposure monitoring through the camera's histogram function all with a single shot. Vastly improves setup time over the original target, minimizing the need for post correction to your image files. Drastically reduce your workflow on the back-end by getting it right on the front-end. By using the Digital Calibration Target, you can achieve perfect exposures and white balance every time. Included is a One Hour Instructional DVD featuring Ed Pierce, the Target's inventor. The DVD provides an in-depth understanding of di

Customer Reviews

4.8 out of 5 stars
(26)
4.8 out of 5 stars
Most Helpful Customer Reviews
21 of 21 people found the following review helpful
4.0 out of 5 stars Good, but a Challenge to Use Outdoors Sometimes February 15, 2008
This "target" comes with an instructional DVD containing good material to learn how to use it both indoors and outdoors. The target can be used to both set a correct white balance as well as to set your exposure correctly (in particular, manually).

Once you take your shots and you download them to your computer you can further adjust the white balance with tools like Photoshop by "eye dropping" the three colors (white, gray, black). This is especially true when shooting RAW. With other tools, you can "eye drop" the gray bar to get similar results.

This target is very useful when you shoot indoors, where you have more control over the lighting. However, you can end up having to use the target many times when you use it outdoors.
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29 of 31 people found the following review helpful
5.0 out of 5 stars After many hours of research, it was well worth it! February 12, 2010
Amazon Verified Purchase
There are a lot of people purchasing DSLR's now a days and expecting the camera will turn out amazing pictures automatically. Years ago I was one of them and realized there was more to it than just the camera. I spent hundreds of hours researching how to use the camera better in order to change from a "Snapshot" to a "Photograph".

There are many forums and websites that have techniques, gadgets, and lenses that will help you improve. After years trying many different things, this is the tool that will help tremendously in getting much better exposure and color. I currently have 2 Canon bodies, 6 lenses-Primes and "L" zooms, 580EX ii Flash, expodisc, PhotoVision Target, and other accessories. Each has their own place, but for the money and greatest results, this target is WELL worth the money. The video that comes with it will not only help you understand how to use the target, but will also help you understand how to get better results.

There are many other tools that you can try. They include gray cards, light meters, expodiscs, and other tools that work very well when used correctly. I own or have tried many of these. After many hours of research and working with each one, the PhotoVision target is now always in my bag and always gets used before every photo shoot.

If you are just starting out and trying to improve your photography or maybe still researching all the options, make sure to put the PhotoVision Target on the list. I wish I would have found this years ago so I could have saved time, money, and also had thousands of better shots!
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14 of 15 people found the following review helpful
5.0 out of 5 stars Great October 22, 2009
Amazon Verified Purchase
I use a light meter and this, sometimes the light meter is off but the calibration target allows me perfect exposure every time. I will not shoot without it.
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Most Recent Customer Reviews
5.0 out of 5 stars Indispensable!
I use this on EVERY photography shoot. I used to think it would be inconvenient to haul it out and make my clients hold it up EVERY time we changed location, but honestly, it... Read more
Published 26 days ago by Learning All The Time
5.0 out of 5 stars Great piece of equipment
As a foldup piece, this is very convenient and fits right into my camera bag.
I have used it several times to set up custom white balance and it does a great job. Read more
Published 1 month ago by Howard Scarrott
5.0 out of 5 stars great purchase!
i am very glad i purchased this product. it has already made a huge difference in the quality of my photos.
Published 2 months ago by HEIDI LARSEN
5.0 out of 5 stars Good size. Works.
Great size easily fits in your pocket. Calibration is a breeze. Not much else to say but great quality, glad I bought it.
Published 2 months ago by PayDro
4.0 out of 5 stars Better than a grey card!
Love this calibration target mostly because it folds up and is easier to transport in my camera bag. Read more
Published 3 months ago by DMakiaThompson
5.0 out of 5 stars Awesome aid for WB and Exposure
The included DVD is worth your time. It tells exactly how to use the target and how it works. It's pretty easy to use and did wonders to the pictures I was taking. Read more
Published 4 months ago by Pawan Kumar
5.0 out of 5 stars great product
lost my original target tried to get by without it finally gave up and reordered great product and a great price the CD was a total bonus!
Published 5 months ago by LEA LANCASTER
3.0 out of 5 stars Calibration target is fine... Reflector side ripped
The calibration target works as advertised and seems to be well constructed. The included DVD is ok, but not great. Read more
Published 5 months ago by Jeff White
5.0 out of 5 stars a must have with ++ quality
product is well designed. one side if the 3 tone wb calibration the second is a silver reflector !
+ CD for demo. Read more
Published 9 months ago by kotaiba fayyad
5.0 out of 5 stars Saves time, Increases accuracy
This calibration target is used for BOTH exposure and white balance. It's an absolute must have for anyone that's owns a DSLR as it corrects for errors in your camera's LCD, TV,... Read more
Published 13 months ago by Coolman298
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