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  • PhotoVision 14 Inch Pocket One Shot Digital Calibration Target with DVD, Collapsible Disc Exposure Aid for Digital Cameras
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PhotoVision 14 Inch Pocket One Shot Digital Calibration Target with DVD, Collapsible Disc Exposure Aid for Digital Cameras


Price: $39.95 + $7.49 shipping
Only 15 left in stock.
Ships from and sold by Adorama Camera.
  • Loss of Highlight or Shadow detail
  • Reduced or Eliminated by the use of this 14" Digital Target
  • Still large enough to fill the frame in most situations
  • Soft silver fabric on the backside creates an efficient reflective surface to open up the shadows
  • Vastly improves setup time over the original target
2 new from $39.95

Frequently Bought Together

PhotoVision 14 Inch Pocket One Shot Digital Calibration Target with DVD, Collapsible Disc Exposure Aid for Digital Cameras + Neewer 110CM 43-Inch 5-in-1 Collapsible Multi-Disc Light Reflector + Heavy Duty Muslin Clamps 4 1/2 inch 6 Pack
Price for all three: $67.59

These items are shipped from and sold by different sellers.

Buy the selected items together



Technical Details

  • Model: DT14010
  • Model Name: PHOTOVISION ONE SHOT 14 DIGITAL CALIBRATION TARGET

Product Details

  • Item Weight: 5.6 ounces
  • Shipping Weight: 8 ounces (View shipping rates and policies)
  • ASIN: B000E44QNE
  • Item model number: DT14010
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (33 customer reviews)
  • Amazon Best Sellers Rank:
  • Date first available at Amazon.com: June 17, 2003

Product Description

Loss of Highlight or Shadow detail is reduced or eliminated by the use of this 14" Digital Target which has black, white & 18 % gray panels that feedback through the camera's histogram providing correct exposure with predictable results. Still large enough to fill the frame in most situations but folds to just 6 inches to allow carrying in your pocket or instant access when using with the included belt pouch slip case. Soft silver fabric on the backside creates an efficient reflective surface to open up the shadows. Created by photographer Ed Pierce, perfect for the Digital Image Maker both in the studio or on the go. The Panel feeds back through the camera's Histogram. Rather than using a single middle tonal value, you can customize your exposure based on the histogram spikes that record the highlight & shadows. The Neutral 3-Tone Panels allow for custom white balancing, accurate metering and exposure monitoring through the camera's histogram function all with a single shot. Vastly improves setup time over the original target, minimizing the need for post correction to your image files. Drastically reduce your workflow on the back-end by getting it right on the front-end. By using the Digital Calibration Target, you can achieve perfect exposures and white balance every time. Included is a One Hour Instructional DVD featuring Ed Pierce, the Target's inventor. The DVD provides an in-depth understanding of di

Customer Questions & Answers

Customer Reviews

4.8 out of 5 stars
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See all 33 customer reviews
This one works great with my 70-200.
Learning All The Time
It's perfect for either getting the white balance in camera, or using it in post-production.
R. Edwards
The instructional DVD explains very well how to use this simple product.
D. Martin

Most Helpful Customer Reviews

36 of 38 people found the following review helpful By McGyver555 on February 12, 2010
Verified Purchase
There are a lot of people purchasing DSLR's now a days and expecting the camera will turn out amazing pictures automatically. Years ago I was one of them and realized there was more to it than just the camera. I spent hundreds of hours researching how to use the camera better in order to change from a "Snapshot" to a "Photograph".

There are many forums and websites that have techniques, gadgets, and lenses that will help you improve. After years trying many different things, this is the tool that will help tremendously in getting much better exposure and color. I currently have 2 Canon bodies, 6 lenses-Primes and "L" zooms, 580EX ii Flash, expodisc, PhotoVision Target, and other accessories. Each has their own place, but for the money and greatest results, this target is WELL worth the money. The video that comes with it will not only help you understand how to use the target, but will also help you understand how to get better results.

There are many other tools that you can try. They include gray cards, light meters, expodiscs, and other tools that work very well when used correctly. I own or have tried many of these. After many hours of research and working with each one, the PhotoVision target is now always in my bag and always gets used before every photo shoot.

If you are just starting out and trying to improve your photography or maybe still researching all the options, make sure to put the PhotoVision Target on the list. I wish I would have found this years ago so I could have saved time, money, and also had thousands of better shots!
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21 of 21 people found the following review helpful By Christian on February 15, 2008
This "target" comes with an instructional DVD containing good material to learn how to use it both indoors and outdoors. The target can be used to both set a correct white balance as well as to set your exposure correctly (in particular, manually).

Once you take your shots and you download them to your computer you can further adjust the white balance with tools like Photoshop by "eye dropping" the three colors (white, gray, black). This is especially true when shooting RAW. With other tools, you can "eye drop" the gray bar to get similar results.

This target is very useful when you shoot indoors, where you have more control over the lighting. However, you can end up having to use the target many times when you use it outdoors.
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15 of 16 people found the following review helpful By Lextor Wolff on October 22, 2009
Verified Purchase
I use a light meter and this, sometimes the light meter is off but the calibration target allows me perfect exposure every time. I will not shoot without it.
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4 of 4 people found the following review helpful By Designed to work on November 12, 2009
Huge improvement in the range of lights and darks captured.
The training DVD is very well presented.
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2 of 2 people found the following review helpful By Learning All The Time on April 27, 2013
Verified Purchase
I use this on EVERY photography shoot. I used to think it would be inconvenient to haul it out and make my clients hold it up EVERY time we changed location, but honestly, it saves so much time in post processing. My skin tones are soooo much more consistent thanks to this target. And it is NO problem for clients! Kids love to hold it for me, and high school seniors take it all in stride. I will say that outside, it doesn't always give me the perfect color -- I try to make sure the client holds it right under their chin, and completely flat, but a very slight shift does affect the readings. But when I'm in Lightroom, I can easily adjust it by clicking with the three droppers on the target.

The newer versions have a white camera imprinted in the center of the grey, giving your camera something to focus on.

Highly, highly recommended.

If you shoot with a wide angle lens most of the time, you may want a slightly larger version. This one works great with my 70-200.

ETA: I finally purchased the 24 inch version to use on location, and I'm keeping the 14 inch one for studio work. If you do a lot of shooting between studio and location, you'll probably want more than one.
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1 of 1 people found the following review helpful By Rex Singleton on January 25, 2011
Verified Purchase
There are a ton of grey card/targets on the market. What sets this one apart is the very in depth and educational video that accompanies your target. The video is 1 hour long and starts with function and use of the target and ends with post processing your pics in Adobe LightRoom. It also folds nicely in a 6" diameter circle and has a pouch. Buy it.
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3 of 4 people found the following review helpful By brittanw on October 28, 2010
I was looking for something that could calibrate white balance, act as a reflector and fold up SMALL so it actually fit in my camera bag - this is all 3! It measures about 5.5inches in diameter by 1 inch thick (0.5 inches if you "smoosh" it). I'm giving it 4 starts though because I wish the reflector was white instead of silver and it's pretty overpriced given the materials it's made of (though it is very well-constructed).
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1 of 1 people found the following review helpful By C. Pokorny on March 5, 2009
Verified Purchase
Product works as expected. It's a little expensive but the DVD that comes with it is about 45 min long and worth every penny. You should definitely watch the DVD to get info on how to use the device properly.
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