PhotoVision 14 Inch Pocket One Shot Digital Calibration Target with DVD, Collapsible Disc Exposure Aid for Digital Cameras

by PhotoVision

• Loss of Highlight or Shadow detail
• Reduced or Eliminated by the use of this 14" Digital Target
• Still large enough to fill the frame in most situations
• Soft silver fabric on the backside creates an efficient reflective surface to open up the shadows
• Vastly improves setup time over the original target

Product Details

• Item Weight: 5.6 ounces
• Shipping Weight: 8 ounces (View shipping rates and policies)
• ASIN: B000E44QNE
• Item model number: DT14010
• Average Customer Review: 4.8 out of 5 stars  See all reviews (26 customer reviews)
• Amazon Best Sellers Rank:
  • #13 in Camera & Photo > Camera & Photo Accessories > Light Meters & Accessories
• Date first available at Amazon.com: June 17, 2003

Product Description

Loss of Highlight or Shadow detail is reduced or eliminated by the use of this 14" Digital Target which has black, white & 18 % gray panels that feedback through the camera's histogram providing correct exposure with predictable results. Still large enough to fill the frame in most situations but folds to just 6 inches to allow carrying in your pocket or instant access when using with the included belt pouch slip case. Soft silver fabric on the backside creates an efficient reflective surface to open up the shadows. Created by photographer Ed Pierce, perfect for the Digital Image Maker both in the studio or on the go. The Panel feeds back through the camera's Histogram. Rather than using a single middle tonal value, you can customize your exposure based on the histogram spikes that record the highlight & shadows. The Neutral 3-Tone Panels allow for custom white balancing, accurate metering and exposure monitoring through the camera's histogram function all with a single shot. Vastly improves setup time over the original target, minimizing the need for post correction to your image files. Drastically reduce your workflow on the back-end by getting it right on the front-end. By using the Digital Calibration Target, you can achieve perfect exposures and white balance every time. Included is a One Hour Instructional DVD featuring Ed Pierce, the Target's inventor. The DVD provides an in-depth understanding of di

Most Helpful Customer Reviews

21 of 21 people found the following review helpful

4.0 out of 5 stars Good, but a Challenge to Use Outdoors Sometimes February 15, 2008

By Christian

This "target" comes with an instructional DVD containing good material to learn how to use it both indoors and outdoors. The target can be used to both set a correct white balance as well as to set your exposure correctly (in particular, manually).

Once you take your shots and you download them to your computer you can further adjust the white balance with tools like Photoshop by "eye dropping" the three colors (white, gray, black). This is especially true when shooting RAW. With other tools, you can "eye drop" the gray bar to get similar results.

This target is very useful when you shoot indoors, where you have more control over the lighting. However, you can end up having to use the target many times when you use it outdoors.

29 of 31 people found the following review helpful

5.0 out of 5 stars After many hours of research, it was well worth it! February 12, 2010

By McGyver555

Amazon Verified Purchase

There are a lot of people purchasing DSLR's now a days and expecting the camera will turn out amazing pictures automatically. Years ago I was one of them and realized there was more to it than just the camera. I spent hundreds of hours researching how to use the camera better in order to change from a "Snapshot" to a "Photograph".

There are many forums and websites that have techniques, gadgets, and lenses that will help you improve. After years trying many different things, this is the tool that will help tremendously in getting much better exposure and color. I currently have 2 Canon bodies, 6 lenses-Primes and "L" zooms, 580EX ii Flash, expodisc, PhotoVision Target, and other accessories. Each has their own place, but for the money and greatest results, this target is WELL worth the money. The video that comes with it will not only help you understand how to use the target, but will also help you understand how to get better results.

There are many other tools that you can try. They include gray cards, light meters, expodiscs, and other tools that work very well when used correctly. I own or have tried many of these. After many hours of research and working with each one, the PhotoVision target is now always in my bag and always gets used before every photo shoot.

If you are just starting out and trying to improve your photography or maybe still researching all the options, make sure to put the PhotoVision Target on the list. I wish I would have found this years ago so I could have saved time, money, and also had thousands of better shots!

14 of 15 people found the following review helpful

5.0 out of 5 stars Great October 22, 2009

By Timothy Beasley

Amazon Verified Purchase

I use a light meter and this, sometimes the light meter is off but the calibration target allows me perfect exposure every time. I will not shoot without it.