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  • PhotoVision 24" One-Shot Digital Calibration Target with DVD, Collapsible Disc Exposure Aid for Digital Cameras
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PhotoVision 24" One-Shot Digital Calibration Target with DVD, Collapsible Disc Exposure Aid for Digital Cameras


Price: $68.99 + $8.49 shipping
Only 7 left in stock.
Ships from and sold by Adorama Camera.
  • PhotoVision 24" One-Shot Digital Calibration Target with DVD, Collapsible Disc Exposure Aid for Digital Cameras

Frequently Bought Together

PhotoVision 24" One-Shot Digital Calibration Target with DVD, Collapsible Disc Exposure Aid for Digital Cameras + Pelican 0915 Black SD Memory Card Protective Case Replaces 0910
Price for both: $88.71

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Product Details

  • Item Weight: 13.6 ounces
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • ASIN: B000JOQ10K
  • Item model number: DT24011
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Best Sellers Rank:
  • Date first available at Amazon.com: June 17, 2003

Product Description

Loss of Highlight or Shadow detail is reduced or eliminated by the use of this Digital Target which has black, white & 18 % gray panels that feedback through the camera's histogram providing correct exposure with predictable results. Created by photographer Ed Pierce, perfect for the Digital Image Maker both in the studio or on the go. The Panel feeds back through the camera's Histogram. Rather than using a single middle tonal value, you can customize your exposure based on the histogram spikes that record the highlight & shadows. The Neutral 3-Tone Panels allow for custom white balancing, accurate metering and exposure monitoring through the camera's histogram function all with a single shot. Vastly improves setup time over the original target, minimizing the need for post correction to your image files. Drastically reduce your workflow on the back-end by getting it right on the front-end. By using the Digital Calibration Target, you can achieve perfect exposures and white balance every time. The targets, on collapsible reflector style frames fold to one-third of their open size to fit easily into most camera bags. The perfect compromise between the 14" Pocket Target and the Original 34" Target. It folds to just 10" to fit easily into any cameracase and features a highly efficient, white reflective fabric on the backside. The 24" Target is popular with many location photographers for events, sports and portraits due

Customer Questions & Answers

Customer Reviews

4.8 out of 5 stars
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See all 10 customer reviews
This thing is worth its weight in GOLD!
Irving Washington
Now, studio strobes or outdoors, two quick shots and my exposure is perfect.
Robert C. Juengel
Highly recommended for serious photographers.
John L Francis

Most Helpful Customer Reviews

5 of 5 people found the following review helpful By Cherie L. Wasson on January 26, 2011
I had seen targets before, and gray cards, but never realized the full impact they can have on improving the quality of photo you can produce. I ran into trouble on a senior shoot in the fall, with a brick wall and yellow leaves throwing the light into a total wreck for white balance.. and I fiddled for an hour before I got the skin tones acceptable and still wasn't happy. This is a way to get it right, out of the gate, and not have to do post processing on it.

The three zones add an important part to the color balance function.. exposure. set exposure first, finding where the spikes are in the histogram, then take a picture for color balance and Bingo! you've got it right and no post processing worries!

For exposure, most of the time, you let the camera do it and it is total guess work.. the camera screen really can't be used to know if you are exposing correctly, and histograms can be misleading depending on the colors in the photo. This way, you know your light conditions, know where those spikes should be on the histogram.

The DVD included is part of the price, and well worth it, showing examples on where you should be looking for those exposure spikes on the histogram

I am so glad I purchased this product, both for the information on exposure and white balance. I'm not trying to guess anymore, I know where that white should be in the histogram, so I know I am getting the correct exposure. The color balance is amazing, indoors in particular when you have mixed lighting.

And, if you think about it.. you can use the color balance/exposure and not be as worried about monitor calibration.. you get it right, in the camera, so unless you go playing with it in photo shop, you should be in the good zone for beautiful prints.
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3 of 3 people found the following review helpful By J. McKay on July 20, 2010
Verified Purchase
I love this product. It has already paid for itself in terms of saving me time trying to get my white balance correct. I would definitely recommend it. Love the target in the center of the gray area as trying to focus on other gray cards was difficult.
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Love this target, I lost mine and wanted to get a bigger target. Great to help with exposure when taking photos.
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Verified Purchase
and it worked great. I use wide angle and fisheye lenses, so I recommend using the 24" target to fill the frame.
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If you really want to nail your exposure, every time, this is a great tool. It can also be used for setting a custom white balance, either in camera or in post-processing. Highly recommended for serious photographers.
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