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PhotoVision 24" One-Shot Digital Calibration Target with DVD, Collapsible Disc Exposure Aid for Digital Cameras

4.8 out of 5 stars 11 customer reviews

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3 new from $123.18

Technical Details


Product Description

Loss of Highlight or Shadow detail is reduced or eliminated by the use of this Digital Target which has black, white & 18 % gray panels that feedback through the camera's histogram providing correct exposure with predictable results. Created by photograp

Product Details

  • Item Weight: 12 ounces
  • Shipping Weight: 15.2 ounces
  • ASIN: B000JOQ10K
  • Item model number: DT24011
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank:
  • Product Warranty: For warranty information about this product, please click here
  • Date first available at Amazon.com: June 17, 2003

Customer Reviews

Top Customer Reviews

I had seen targets before, and gray cards, but never realized the full impact they can have on improving the quality of photo you can produce. I ran into trouble on a senior shoot in the fall, with a brick wall and yellow leaves throwing the light into a total wreck for white balance.. and I fiddled for an hour before I got the skin tones acceptable and still wasn't happy. This is a way to get it right, out of the gate, and not have to do post processing on it.

The three zones add an important part to the color balance function.. exposure. set exposure first, finding where the spikes are in the histogram, then take a picture for color balance and Bingo! you've got it right and no post processing worries!

For exposure, most of the time, you let the camera do it and it is total guess work.. the camera screen really can't be used to know if you are exposing correctly, and histograms can be misleading depending on the colors in the photo. This way, you know your light conditions, know where those spikes should be on the histogram.

The DVD included is part of the price, and well worth it, showing examples on where you should be looking for those exposure spikes on the histogram

I am so glad I purchased this product, both for the information on exposure and white balance. I'm not trying to guess anymore, I know where that white should be in the histogram, so I know I am getting the correct exposure. The color balance is amazing, indoors in particular when you have mixed lighting.

And, if you think about it.. you can use the color balance/exposure and not be as worried about monitor calibration.. you get it right, in the camera, so unless you go playing with it in photo shop, you should be in the good zone for beautiful prints.
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I love this product. It has already paid for itself in terms of saving me time trying to get my white balance correct. I would definitely recommend it. Love the target in the center of the gray area as trying to focus on other gray cards was difficult.
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This thing is worth its weight in GOLD! I even emailed Ed Pierce after I got mine several years ago, with a question about using it to meter flash ... and got a prompt response from him, indicating that you can indeed use it as a kind of "flash meter".

A friend who is a world class professional photographer (and by "world class", I mean that this guy goes all over the world photographing and getting paid for it by major corporations), COMPLIMENTED me on a shoot I did with it, that involved mixed light sources (daylight and tungsten).

99.99% of the time you will get a useful reading with it. It DOES make a difference as to whether you meter in direct sunlight or shadow; you still have to know what to do with the reading you get from it, particularly if you do HDR work. I do 360° HDR panoramas and would not even think of trying to shoot without it.

If you have ever been frustrated by exposure or color balance problems, and/or if you do HDR, you need this, even if you don't know it or want to admit it. Just get it and use it, particularly if you're charging people for your work.

(You wouldn't want someone like me to show up, unannounced, at a wedding you were shooting).
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Anyone looking to buy this product has to be thinking, "how can this be so expensive?" It's a perfectly fair question, especially when you see so many wonderfully-affordable knock-off brands in the photography space. After all, it is just a foldable three-colored piece of fabric and a DVD. I guess you're paying for the DVD.

Pricing concerns aside, this is an excellent product. I can use the lighting histogram now with confidence (often even without the target, though it's better with), something I couldn't do before I watched the video and bought the target.

I would like to own more sizes of the target, but I'm having trouble justifying paying for intellectual property that I already own.

At a lower price, this is a five-star product. As it stands, four stars.
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I've used this with both the Markiii & the Nikon D800. It worked great with Canon but the D800 is having problems with their custom white balance being overly green. I know you can correct by offsetting magenta by 1 in the settings, but it only seems to happen when I use this target with all 3 colors, or just a white card. I switched to an 8x10 solid grey card & now the Nikon is right on! So, I definitely recommend this for Canon users.. Plus the built in reflector is nice, but if you have the D800 just get a larger grey card.
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Compact, excellent quality and small enough to fit into my camera bag or backpack. This is everything the manufacturer claims it to be...no false advertising here! Saved me big $$ on replacing my old studio lightmeter. Now, studio strobes or outdoors, two quick shots and my exposure is perfect. Wish I'd known about these sooner. Everyone needs this target.
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