Condensing theory into practical, easy-to-follow instruction, Maria Piscopo explains how to build a marketing plan that incorporates self-promotion, advertising, direct marketing, public relations, and the Internet.
This fourth edition is updated throughout with the best current marketing and promotional practices, including using e-mail, social media, and effective Web sites; what's new in photography portfolios; how to shoot what you want and sell it too; plus 25 in-depth case studies interviewing top photographers in commercial, editorial, wedding, portrait, event, and fine art photography. Promotion pieces, portfolios, researching and winning clients, negotiating rates, finding and working with reps, computers, and the ethics of good business are just a few of the topics covered. Real-life examples, case studies, and interviews, clearly show photographers how to build a satisfying and lucrative career. 50 Black & White Photos
Born in New York, raised and educated in California, Maria started her business as a creative services consultant and art/photo rep twenty five years ago. She has been an instructor for creative professionals at the Art Center College of Design in Pasadena, Laguna College of Art & Design, Brooks Institute of Photography, California State University Long Beach and Calumet Photographic.
Maria has presented professional workshops for associations including: American Institute of Graphic Arts, American Medical Illustrators, Canadian Association of Photographers and Illustrators in Communications, International Association of Business Communicators, American Society of Media Photographers, Advertising Photographers of America. She has been a speaker at industry conferences since 1985 including: HOW Design Conference, Illustration Conference in Santa Fe, Golden Gate School, PhotoPlus Conference, Professional Photographers of California and Photo Marketing Association.
For current workshops and seminars, find her on Facebook or Web.
Maria has written magazine articles and columns for industry publications such as HOW Magazine, Applied Arts (Canada), Digital Output Magazine, Foto Forum (Mexico), Rangefinder, Step inside design, Shutterbug and Communication Arts.
Her book, Graphic Designer's and Illustrator's Guide to Marketing and Promotion was published by Allworth Press.
Her most recent book, 4th Edition PHOTOGRAPHER'S GUIDE TO MARKETING AND SELF-PROMOTION, was published by Allworth Press.
Maria is a member of Society of Photographers and Artist's Reps and has served on the Board of Directors for the University of California at Long Beach Arts & Humanities Board, Visual Artists Association, Women In Management, Orange Coast College, Graphic Artists Guild, Women In Photography, The VICOM Conference and The PhotoPlus Conference Advisory Board and is a volunteer for Medical Reserve Corp and Project Cuddle.
