The market for commercial photography has changed significantly since the highly praised first edition of The Photographer's Guide to Marketing and Self-Promotion was published in 1987. This second edition brings the reader up to date, describing strategies that work in a market affected by an uncertain economic atmosphere and the explosion of new media. Seasoned photographer's rep Maria Piscopo shows how to build a marketing plan incorporating self-promotion, advertising, direct marketing, and public relations. She explains how to find prospective clients and establish long-term relationships with them. Pricing, negotiating, computers, and other important topics are discussed, all in the context of developing an effective marketing plan that will allow photographers to use the conditions of the current market to their advantage.
Born in New York, raised and educated in California, Maria started her business as a creative services consultant and art/photo rep twenty five years ago. She has been an instructor for creative professionals at the Art Center College of Design in Pasadena, Laguna College of Art & Design, Brooks Institute of Photography, California State University Long Beach and Calumet Photographic.
Maria has presented professional workshops for associations including: American Institute of Graphic Arts, American Medical Illustrators, Canadian Association of Photographers and Illustrators in Communications, International Association of Business Communicators, American Society of Media Photographers, Advertising Photographers of America. She has been a speaker at industry conferences since 1985 including: HOW Design Conference, Illustration Conference in Santa Fe, Golden Gate School, PhotoPlus Conference, Professional Photographers of California and Photo Marketing Association.
For current workshops and seminars, find her on Facebook or Web.
Maria has written magazine articles and columns for industry publications such as HOW Magazine, Applied Arts (Canada), Digital Output Magazine, Foto Forum (Mexico), Rangefinder, Step inside design, Shutterbug and Communication Arts.
Her book, Graphic Designer's and Illustrator's Guide to Marketing and Promotion was published by Allworth Press.
Her most recent book, 4th Edition PHOTOGRAPHER'S GUIDE TO MARKETING AND SELF-PROMOTION, was published by Allworth Press.
Maria is a member of Society of Photographers and Artist's Reps and has served on the Board of Directors for the University of California at Long Beach Arts & Humanities Board, Visual Artists Association, Women In Management, Orange Coast College, Graphic Artists Guild, Women In Photography, The VICOM Conference and The PhotoPlus Conference Advisory Board and is a volunteer for Medical Reserve Corp and Project Cuddle.
