Negotiating is a crucial skill for anyone running a business, but they don't teach this art in photography school. The Photographer's Guide to Negotiating gives specific tips for negotiating assignment deals, digital and electronic rights, stock photography sales, contracts, purchases, and more. Interviews with an art buyer, a photographer, and a photographer's rep give photographers extra insight-and maybe even the upper hand in many negotiations. Everyone negotiates in everyday life. This book shows photographers how to take those skills and successfully apply them to business deals.
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About the Author
Richard Weisgrau, a professional photographer, operated one of Philadelphia’s largest commercial photography studios for over fifteen years. He then served as executive director of ASMP (American Society of Media Photographers). He has negotiated within a continuum from the small services contract to major industry agreements and political deals. He has taught the subject nationwide and has published numerous books on the business side of photography, including The Real Business of Photography, The Photographer’s Guide to Negotiating, and Licensing Photography. He lives in Narbeth, Pennsylvania.
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13 of 13 people found the following review helpful
5.0 out of 5 stars
...An essential read for any photographer who wants to be successful...
May 6, 2007
By David Larson
Format:Paperback
...An essential read for any photographer who wants to be successful...
I bought this book because John Harrington recommended it to me recently. I must say that it has changed the way I do business. I have found all of my negotiation "deal breakers" and I have walked away from several jobs only to have the client come back and agree to MY TERMS.
My negotiation skills were mediorcre when I first started this book. Now when I am negotiating on the phone/email or in person I no longer feel unprepared.
I would recommend this book to any photographer who wants to sharpen their negotiation skills.
-David Paul Larson
I bought this book because John Harrington recommended it to me recently. I must say that it has changed the way I do business. I have found all of my negotiation "deal breakers" and I have walked away from several jobs only to have the client come back and agree to MY TERMS.
My negotiation skills were mediorcre when I first started this book. Now when I am negotiating on the phone/email or in person I no longer feel unprepared.
I would recommend this book to any photographer who wants to sharpen their negotiation skills.
-David Paul Larson
9 of 9 people found the following review helpful
5.0 out of 5 stars
Every photographer needs to know how to negotiate to be successful in marketing their services and skills
December 5, 2005
Format:Paperback
Every photographer needs to know how to negotiate to be successful in marketing their services and skills, but most photographer's guides focus on technique and marketing and devote only cursory attention to the finer art of negotiating prices and terms. That's why it's important to have The Photographer's Guide To Negotiating in hand for any business proposal: chapters review good negotiation traits and strategies, discuss issues on stock photo sales, contracts and assignments, and provide in-depth interviews with experienced negotiators.
5 of 5 people found the following review helpful
Format:Paperback
If u really want to maximize the potentials of your photographic talents and make it worthwhile for you financially, this book is a necessity. i ordered it because John Harrington recommended it and av been blessed tremendously... its definitely worth more than the price tag... Also recommend getting "Best Business Practices for Photographers" by John Harrington
Most Recent Customer Reviews
4.0 out of 5 stars
nice reference
this has helped me alot as my confidence was built up with it and understanding the process highly recommended to own
Published 5 months ago by Thomas Lanna
5.0 out of 5 stars
Terrific!
I originally purchased this book a couple of months ago, along with a few others of various topics, to help me overcome a few weakness I had as a photographer. Read more
Published on May 3, 2010 by R. Icks
5.0 out of 5 stars
ESSENTIAL knowledge
If you plan on success with your photography business this, then this book is required reading. Negotiating requires MANY skills and no one person has all of them automatically,... Read more
Published on May 7, 2009 by L. Peasley
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