Full of instructive images and insightful hints, this book is indispensable for photographers who want to boost their wedding-album business. Showcased are the album styles of 15 top wedding photographers, with insight provided into each artist's creative process, client service skills, and album design. Examples include Michael Ayers's one-of-a-kind pop-up albums; photojournalism trendsetter Andy Marcus's magical designs; and Gigi Clark's unique presentation in an archival box. Savvy photographers will learn how to turn an album purchase into a multiple-album sale, how to add on à la carte images, and how to make networking and referrals generate business so they can concentrate on photography.
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Book Description
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Editorial Reviews
About the Author
Bob Coates has written numerous articles for industry magazines such as Photo Electronic Imaging, Professional Photographer, Rangefinder, and Shutterbug. His photography has appeared in National Geographic, New York Daily News, and Studio Photography and Design. He lives in Sedona, Arizona.
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Customer Reviews
Most Helpful Customer Reviews
19 of 20 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
This book profiles a number of successful wedding photographers, how they got started, and their styles of work and selling. I did get some helpful tips out of it and got to see some lovely photographs and album pages, but I wanted more how-to tips about planning photographs for and designing wedding albums, with information about the various computer programs available and the companies that sell wedding albums.
9 of 9 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
This book was recommended to me by the photographer/designer that developed my website. As a wedding photographer I haven't seen a better book to determine and improve album design. Each segment is written by a different photographer with layout and supplier advice. Very well printed and an invaluable resource.
13 of 15 people found the following review helpful
Format:Paperback
When I first turned the pages, the creative elegance in the photos and album designs grabbed me. Initially, I went through the whole book just gazing at all the amazing work from these top photographers. It's very inspiring. On the second pass, I studied the invaluable business tips they shared with Bob who tells us all about it in a very easy-to-read flow.
What it boils down to is, if you're a wedding photographer who wants to get ahead in your career, this is one of those must-have reference books.
Most Recent Customer Reviews
great book
it have hundreds of tips of whats best for your bussines, it talks about how they started as photographers, how they started to make money, bad an good propaganda..... Read more
Published on June 27, 2009 by Luis A. Ruiz Ramos
Great Info, No Magic Bullets
If you're looking for a magic formula for cookie-cutter albums, this book is not for you.
If you're looking for great inspirational ideas and tips from industry leaders,... Read more
If you're looking for great inspirational ideas and tips from industry leaders,... Read more
Published on March 24, 2009 by Debra Sportel
Very little how-to
Like a typical (124 page) Amherst book, this one also showcases work by the A-list of wedding photographers. You get to see their high end wedding photos and some layouts. Read more
Published on November 23, 2008 by BakariC
Great book!
I'm not a wedding shooter but I attend the annual meetings of the P.P.A. and the W.P.P.I. regularly. Read more
Published on November 4, 2008 by K. Mosmen
Great Guide For Album Design
This is a great guidebook for wedding album design. Though not as revolutionary as the first edition of this text, this book is essential for the beginner and seasoned pro alike.
Published on September 29, 2008 by Patrick Rice
A top pick for any library catering to neo-pro photographers
Albums are the most profitable product offered by wedding photographers, so it's surprising to note that relatively few photo handbooks focus on this aspect of a photographer's... Read more
Published on September 11, 2008 by Midwest Book Review
Helpful Guide to album design
This is book should be in your reference library. What it is a a book to provide you with some food for thought or another way of looking at it is. Read more
Published on September 5, 2008 by D. Waiters
Great ideas
This book is just what the professional photographer or anyone in the album making profession needs to refine the art of designing and putting together brilliant wedding albums. Read more
Published on August 24, 2008 by Dawn Johns
Good Info!
I'm new to wedding photography, and I try to read everything I can about certain techniques to use. This is a good book to introduce me to wedding ablums! Read more
Published on March 2, 2008 by Mike Hall
Very disappointed
I bought this book hoping to learn the approaches and theories to making great wedding albums. As it turns out, this book is mostly about various established photographers and... Read more
Published on January 14, 2008 by F. Wong
Inside This Book
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First Sentence:
Ken Sklute began his photography career at the race track-at the age of fourteen. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
Leather Craftsmen, Art Leather, Photographic Craftsman, Albums Australia, Professional Photographers of America, Amherst Media, General Products, Montage Pro, Ohio State University, Private Time, Toll Free, Creative Type, Daisy Arts, Fuji Masterpiece Awards, Pony Photo, Pro Shots, San Antonio New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Ken Sklute began his photography career at the race track-at the age of fourteen. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
Leather Craftsmen, Art Leather, Photographic Craftsman, Albums Australia, Professional Photographers of America, Amherst Media, General Products, Montage Pro, Ohio State University, Private Time, Toll Free, Creative Type, Daisy Arts, Fuji Masterpiece Awards, Pony Photo, Pro Shots, San Antonio New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 16
books:
See all 16 books this book cites
- Portrait Photography: How and Why by Mary Allen in Back Matter (1), Back Matter (2), and Back Matter (3)
- Professional Secrets of Natural Light Portrait Photography by Douglas Allen Box in Back Matter
- Professional Secrets for Photographing Children (Photot) by Douglas Allen Box in Back Matter
- The Art of Color Infrared Photography by Steven Begleiter in Back Matter
- Master Posing Guide for Portrait Photographers: A Complete Guide to Posing Singles, Couples and Groups by J. D. Wacker in Back Matter
See all 16 books this book cites
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