Amazon.com: The Photographer's Survival Guide: How to Build and Grow a Successful Business (9780817476779): Amanda Sosa Stone, Suzanne Sease: Books

Product Description

This jam-packed guide provides independent photographers with the tools sorely needed to keep up in today's world of selling photography, discussing how to keep your image fresh and competitive, how to market yourself to clients, how to secure repeat as well as new clients, and generally teaching you from an insiders standpoint how to navigate the ins and outs of the industry, from pricing (with examples of estimates, budgets, and invoices from real-life shoots) to presentation (with helpful before and after makeover visuals of marketing presentation materials). The book includes practical resource information such as portfolio makers, website builders, printers, and fulfillment houses, and for added value, a CD with ready-to-use business forms and templates every photographer will need, such as a Talent Casting form, Property Release, Confidentiality Agreement, and more

About the Author

Amanda Sosa Stone worked under industry icon, photo representative and consultant Elyse Weissberg, with whom she co-wrote Successful Self-Promotion fro Photographers (Amphoto, 2004). She has since worked as an art buyer in advertising and is now a full-time consultant.

Suzanne Sease comes from the advertising world as a senior art buyer working with such clients as Capitol One, Clairol Herbal Essence, and AFLAC, and is now an independant consultant. She has been a panelist and speaker for such organizations as PhotoExpo, APA, ASMP, and Black Book. This is her first book

Product Details

Paperback: 224 pages
Publisher: Amphoto Books; Pap/Cdr edition (April 14, 2009)
Language: English
ISBN-10: 0817476776
ISBN-13: 978-0817476779
Product Dimensions: 9.2 x 7.4 x 0.6 inches
Shipping Weight: 1.4 pounds (View shipping rates and policies)

Average Customer Review: 4.2 out of 5 stars See all reviews (4 customer reviews)

Amazon.com Sales Rank: #149,047 in Books (See Bestsellers in Books)
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#39 in Books > Arts & Photography > Photography > Professional

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What Do Customers Ultimately Buy After Viewing This Item?

	86% buy the item featured on this page: The Photographer's Survival Guide: How to Build and Grow a Successful Business 4.2 out of 5 stars (4) $19.77
	4% buy Best Business Practices for Photographers, Second Edition 4.9 out of 5 stars (9) $23.09
	4% buy ASMP Professional Business Practices in Photography, 7th Edition 4.4 out of 5 stars (14) $23.10
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Customer Reviews

4 Reviews

5 star:		(2)
4 star:		(1)
3 star:		(1)
2 star:		(0)
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Average Customer Review

4.2 out of 5 stars (4 customer reviews)

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Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

4.0 out of 5 stars Not bad!, May 19, 2009

By	Jack Moody - See all my reviews (REAL NAME)

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At first glance, this is an excellent book. It has great information and lots of motivational statements from industry professionals. Just know that this book is geared primarily for those in the commercial photography field. It has nothing really to do with those working in the portrait or "retail" market. Some of the tips can carry over to that market but the book is loaded with information for newbies in the commercial field.

With all that praise being hadned out I did notice a constant undertone in the book. That is the message that you need to hire representatives and consultants. In almost every chapter there is some insinuation that you can't make it without someone else helping you find a direction or helping set your own style.

I'd say it was worth the money invested.

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5.0 out of 5 stars The Photographer's Survival Guide: How to Build and Grow a Successful Business, September 12, 2009

By	Francisco L. Moreno (Miami, FL USA) - See all my reviews (REAL NAME)

This book is simple to read yet very informative and thought out. I would definitely recommend this book as it will be a great reference book to go back to every so often.

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5.0 out of 5 stars Trying to be a commercial photog? Start here, May 14, 2009

By	PhcDesigns "phcdesigns.com" (Long Branch, NJ) - See all my reviews

If you are trying to break into the commercial photography business and you don't really know how to get "those" clients this book will clear it up for you.

Have you seen work out there and thought to yourself -
"That's what I want to do and I can do it, but how do I get connected? How and where do I advertise? What kind of presentation do these buyers expect? How are those big campaigns executed?" This book explains all that and gives real life examples, with names.

If you shoot weddings and senior portraits you can advertise locally to the general public but that doesn't work for commercial photography. Commercial art buyers are not looking for talent in your local paper. I've learned this out the hard way..........

The authors have a free webinar available which covers many of the topics in the book. The book is basically a more detailed extension of the webinar and all the notes that you would want to take from the webinar. Plus you can own it forever and the webinar may not always be available.
Check it out here: http://sosastone.typepad.com/
Scroll down to December 16

I recommend this book as your first investment into your new/reinvented career.

Bob

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Most Recent Customer Reviews

3.0 out of 5 stars for US photogs only
The bookis really great and gives you great inside in the buisiness of commercial photography. If you are not a commercial photographer you probably waste your money on that one... Read more

Published 2 months ago by Maik Dobiey

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