The Photographer's Survival Guide: How to Build and Grow a Successful Business [Paperback]

Amanda Sosa Stone (Author), Suzanne Sease (Author)

Editorial Reviews

Product Description

This jam-packed guide provides independent photographers with the tools sorely needed to keep up in today's world of selling photography, discussing how to keep your image fresh and competitive, how to market yourself to clients, how to secure repeat as well as new clients, and generally teaching you from an insiders standpoint how to navigate the ins and outs of the industry, from pricing (with examples of estimates, budgets, and invoices from real-life shoots) to presentation (with helpful before and after makeover visuals of marketing presentation materials). The book includes practical resource information such as portfolio makers, website builders, printers, and fulfillment houses, and for added value, a CD with ready-to-use business forms and templates every photographer will need, such as a Talent Casting form, Property Release, Confidentiality Agreement, and more

About the Author

Amanda Sosa Stone worked under industry icon, photo representative and consultant Elyse Weissberg, with whom she co-wrote Successful Self-Promotion fro Photographers (Amphoto, 2004). She has since worked as an art buyer in advertising and is now a full-time consultant. 

 

Suzanne Sease comes from the advertising world as a senior art buyer working with such clients as Capitol One, Clairol Herbal Essence, and AFLAC, and is now an independant consultant. She has been a panelist and speaker for such organizations as PhotoExpo, APA, ASMP, and Black Book. This is her first book

Product Details

• Paperback: 224 pages
• Publisher: Amphoto Books; Pap/Cdr edition (April 14, 2009)
• Language: English
• ISBN-10: 0817476776
• ISBN-13: 978-0817476779
• Product Dimensions: 9.2 x 7.4 x 0.6 inches
• Shipping Weight: 1.4 pounds (View shipping rates and policies)
• Average Customer Review: 4.4 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Bestsellers Rank: #305,700 in Books (See Top 100 in Books)

  #63 in

  Books > Arts & Photography > Photography > Professional

Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

4.0 out of 5 stars Not bad!, May 19, 2009

By	Jack Moody - See all my reviews (REAL NAME)

Amazon Verified Purchase

This review is from: The Photographer's Survival Guide: How to Build and Grow a Successful Business (Paperback)

At first glance, this is an excellent book. It has great information and lots of motivational statements from industry professionals. Just know that this book is geared primarily for those in the commercial photography field. It has nothing really to do with those working in the portrait or "retail" market. Some of the tips can carry over to that market but the book is loaded with information for newbies in the commercial field.

With all that praise being hadned out I did notice a constant undertone in the book. That is the message that you need to hire representatives and consultants. In almost every chapter there is some insinuation that you can't make it without someone else helping you find a direction or helping set your own style.

I'd say it was worth the money invested.

5.0 out of 5 stars The 411 on Getting Started, July 11, 2010

By	Jasmin - See all my reviews

Amazon Verified Purchase

This review is from: The Photographer's Survival Guide: How to Build and Grow a Successful Business (Paperback)

This book is extremely informative, and I would highly recommend this book to any aspiring photographer wanting to know how to get into the business.

5.0 out of 5 stars The Photographer's Survival Guide: How to Build and Grow a Successful Business, September 12, 2009

By	Francisco L. Moreno (Miami, FL USA) - See all my reviews (REAL NAME)

This review is from: The Photographer's Survival Guide: How to Build and Grow a Successful Business (Paperback)

This book is simple to read yet very informative and thought out. I would definitely recommend this book as it will be a great reference book to go back to every so often.