Customer Reviews

The Photographer's Survival Guide: How to Build and Grow a Successful Business

5 star:		(4)
4 star:		(1)
3 star:		(1)
2 star:		(0)
1 star:		(0)

 

 

At first glance, this is an excellent book. It has great information and lots of motivational statements from industry professionals. Just know that this book is geared primarily for those in the commercial photography field. It has nothing really to do with those working in the portrait or "retail" market. Some of the tips can carry over to that market but the book is loaded with information for newbies in the commercial field.

With all that praise being hadned out I did notice a constant undertone in the book. That is the message that you need to hire representatives and consultants. In almost every chapter there is some insinuation that you can't make it without someone else helping you find a direction or helping set your own style.

I'd say it was worth the money invested.

I've attended seminars given by Amanda and Suzanne. They pack a huge amount of information into their time but in no way can they get across all the information and assistance that is in their book. One of the best photography business books on the market.

If you are trying to break into the commercial photography business and you don't really know how to get "those" clients this book will clear it up for you.

Have you seen work out there and thought to yourself -
"That's what I want to do and I can do it, but how do I get connected? How and where do I advertise? What kind of presentation do these buyers expect? How are those big campaigns executed?" This book explains all that and gives real life examples, with names.

If you shoot weddings and senior portraits you can advertise locally to the general public but that doesn't work for commercial photography. Commercial art buyers are not looking for talent in your local paper. I've learned this out the hard way..........

The authors have a free webinar available which covers many of the topics in the book. The book is basically a more detailed extension of the webinar and all the notes that you would want to take from the webinar. Plus you can own it forever and the webinar may not always be available.
Check it out here: http://sosastone.typepad.com/
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I recommend this book as your first investment into your new/reinvented career.

Bob

This book is extremely informative, and I would highly recommend this book to any aspiring photographer wanting to know how to get into the business.

This book is simple to read yet very informative and thought out. I would definitely recommend this book as it will be a great reference book to go back to every so often.

The bookis really great and gives you great inside in the buisiness of commercial photography. If you are not a commercial photographer you probably waste your money on that one but if you are you will love it. Helpful advise and motivation.
BUT if you are not working in the USA or maybe parts of Europe the book is rather useless as things work diferently in other countries.