The Photojournalist's Guide to Making Money [Paperback]

Michael Sedge (Author)

Book Description

ISBN-10: 1581150768 | ISBN-13: 978-1581150766 | Publication Date: November 1, 2000

This insider's look at how today's pros really sell their work details the powerful maneuvers they use.

Market savvy, expert research, and first-rate resources combine to make this book the tutor that can take experienced photojournalists to new heights of success—while showing aspiring photojournalists how to begin their climb in a stimulating and rewarding field. Step-by-step instructions tell how to establish a business, implement the latest research tactics, network with editors and other photo buyers, pitch to television producers, and expand business through lectures and teaching. Extensive sections in Internet marketing detail cutting-edge strategies for tapping into the lucrative photojournalism marketplace. 40 B&W Illustrations

Editorial Reviews

From Library Journal

These two offerings deal with the challenges and opportunities of earning income through professional photography, but each covers different areas. Kieffer, a knowledgeable and experienced photographer, has written a unique guide for students and aspiring photographers who would like to break into the profession and learn from the pros. One of a handful of books on this specialized position, it provides a thorough introduction to anyone who would like to work as an assistant. The book defines the position and outlines typical duties, including nonphotography work such as bookkeeping. Separate chapters address day-to-day work, including that pivotal first day on the job. The book also discusses film and other photographic materials, cameras and other equipment, digital imagery, and the studio from the perspective of the photographic assistant. In the concluding chapter, Kieffer appropriately discusses the transition from assistant to photographer. Sedge, a successful photojournalist, provides a very useful introduction to the business of photography. Although the book is geared toward photojournalists, anyone interested in the financial opportunities of professional photography will find the book quite valuable. Sedge covers virtually every aspect of setting up a small business financial management, legal considerations, marketing, distribution, and customer service. He provides expert advice on developing a marketing plan, expanding one's business, and taking advantage of the Internet, all from an international perspective. Sedge concludes with lists of resources, such as professional associations, books, and other publications. These excellent books are both highly recommended for photography and career collections in public and academic libraries. Raymond Bial, Parkland Coll. Lib., Champaign, IL
Copyright 2001 Reed Business Information, Inc.

Review

"If you are a photojournalist looking to increase your income, this book is definitely for you. -- Photo Source Folio.com

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Product Details

• Paperback: 224 pages
• Publisher: Allworth Press (November 1, 2000)
• Language: English
• ISBN-10: 1581150768
• ISBN-13: 978-1581150766
• Product Dimensions: 9 x 6 x 0.7 inches
• Shipping Weight: 1 pounds
• Average Customer Review: 1.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #383,150 in Books (See Top 100 in Books)
  • #97 in Books > Arts & Photography > Photography > Professional

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Customer Reviews

Most Helpful Customer Reviews

8 of 9 people found the following review helpful:

1.0 out of 5 stars Egh..., November 16, 2007

By 

Greg M. Jones "Vegas Diogenes" (Las Vegas, Nev.) - See all my reviews
(REAL NAME)   

This review is from: The Photojournalist's Guide to Making Money (Paperback)

A suggestion to photojournalists looking to make money: based on the axiom that a penny saved is a penny earned, don't waste your money on this book. Everything you stand to learn from Mr. Sedge you should already know. If you want applicable advice to help grow a photography business, look at "Best Business Practices for Photographers" by John Harrington.