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Photoshop CS4 After the Shoot Paperback – February 9, 2009

ISBN-13: 978-0470389867 ISBN-10: 0470389869 Edition: 1st

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Product Details

  • Paperback: 368 pages
  • Publisher: Wiley; 1 edition (February 9, 2009)
  • Language: English
  • ISBN-10: 0470389869
  • ISBN-13: 978-0470389867
  • Product Dimensions: 0.9 x 6 x 9 inches
  • Shipping Weight: 1.6 pounds
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Best Sellers Rank: #1,969,387 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Mark Fitzgerald is a Photoshop trainer and workfl ow consultant who specializes in helping professional photographers thrive in the digital age. He has taught countless photographers how to smooth out their workfl ow and get the most from their images — through private training, classes, and workshops. Mark is an Adobe Certifi ed Photoshop Expert and an Adobe Certifi ed Photoshop Instructor. He and his wife, Julia (with their three dogs, Ruby, Hazel, and Sam), live in Portland, Oregon, where Mark owns a consulting business called The Digital Darkroom (www.ddroom.com).

More About the Author

I've been involved in the professional imaging industry for my entire adult life. When the digital revolution occurred a few years ago, I was able to apply everything I already knew about traditional film photography to the learning process. This is what gives me my unique slant on Photoshop and how it's used in the digital workflow. Here's how it all happened:

Before Digital
I bought my first camera right after graduating from high-school. I instantly fell in love with photography. A couple of years later I began to work for one of the largest photo processing companies in the country, Fox Photo. We had several labs across the country, but only one professional lab at that time. It was located in San Antonio, TX, which is also where Fox's corporate headquarters was located. The pro lab was in the same building as one of the huge "mother labs", so on average we had about 150 people working there throughout a 24-hour period.

In the early days, for someone who was interested in photography, Fox Photo's Pro Lab was an incredible place to work. It was like having a job in a candy store. I was not only exposed to lots of amazing photographs and the photographers who made them, I also worked with some of the smartest people in the industry. All of them were willing to share their knowledge, as well as their photographic equipment.

Having a state-of-the-art pro lab at my disposal made it possible to burn through lots of film at a fraction of the usual cost. I was able to improve my photography and technical skills at a very quick rate. It wasn't long before I was landing freelance commercial gigs, photographing a wide range of subject matter for publications, advertising - and even album covers.

I continued to work in and consult for photolabs. They ranged from large labs like Fox, to small mom-and-pop operations that were usually in the back of photo studios. I got to see how lots of craftspeople created works of art from average images. I also became an expert in color management and color correction.

In the mid-90's my wife and I moved to Portland, Oregon. I quit shooting and focused on my job at a local pro lab. In 1999 I decided I was burned-out on the lab business and ready for something different so I quit and took a two-year sabbatical. During the first few months of that sabbatical I purchased my first digital camera and a copy of Photoshop. It wasn't long before I fell in love with photography all over again.

After Digital
I worked with Photoshop every day and read every relevant book I could find. In the beginning the learning curve was steep. But I had two things working for me: I was already comfortable with computers and I knew what quality photographic prints were supposed to look like. All I had to do was figure out how to use Photoshop to create them from digital files.

Within two years I was ready to begin offering post-production services to several local photographers. In 2002 I started my business, The Digital Darkroom, (). For the first year or so I concentrated on helping photographers create really great prints from their images - (the same thing I've always done). Then, in early 2004 I began to teach photographers how to digitally edit their own images. I soon realized that it's more powerful to teach people how to catch fish themselves than it is to sell fish to them. Ever since then I've been focused on teaching photographers to manage their digital workflows and how to create high quality files from their photos.

Today
I work with a wide range of professional photographers who shoot subject matter ranging from advertising to wildlife. I help them with Photoshop, Lightroom, and digital workflow. I lead workshops and offer private one-on-one training. I am an Adobe Certified Photoshop Expert and an Adobe Certified Instructor for Photoshop CS4. These certifications, are important, but it's really all of the experience I've gained over the years helping professional photographers - whether they were shooting film or digital - that gives me my unique view of Photoshop and how it's used to help photographers reveal their true art.

Customer Reviews

4.8 out of 5 stars
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This book will remain on my book shelf.
Ron G. of Image Reflex
He helps you focus on the best functions/features and from there you can really learn how best to use those features.
D. Currier
I recommend it to everyone with a serious interest in digital photography from intermediate to seasoned pro.
Mark D. Wilson

Most Helpful Customer Reviews

11 of 11 people found the following review helpful By M. Wilhelm on March 28, 2009
Format: Paperback
On its surface, the title of this book clearly tells this is primarily a Photoshop CS4 book yet the subtitle only hints at a value added benefit found between the covers. "After The Shoot" equals photographic workflow and anyone who produces a lot of digital images knows a well-planned workflow is essential to maintaining your sanity. Apparently the author gets this too because the first three chapters are essentially dedicated to workflow tools and strategy.

The author suggests we read this book thoroughly and sequentially before using it for reference. Of course, this is always a good idea but, as one who has been using Photoshop for many years, I'm looking for a book to guide me through interface changes and new features after upgrading to the latest version of Photoshop and therefore want a book that is well organized for reference. Thus, I take a hard look at the table of contents and peruse the index pages before buying (see companion website). I appreciate the color coded tabs in the upper right of the page which enables a quick jump to the chapter that is needed to address what confounds me in the new version of Photoshop. It would have been nice to have an icon indicating features unique to CS4, but the author does a good job of introducing user interface changes in chapter 5 "Learning to Use the Photoshop Workspace."

One of the coolest things about Photoshop (and the reason it is so widely used) is the amazing depth of capability and features within this application. This means there are always new tricks to discover and potentially better ways to accomplish your tasks. I really like how this author balances his content between digestible explanations and step-wise tutorials (which I feel is the best way to pick up something new).
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7 of 7 people found the following review helpful By Mark D. Wilson on March 20, 2009
Format: Paperback
Although this book provides a considerable amount of information about Adobe's new Photoshop CS4, it goes beyond that by creating a concise guide to the workflow necessary to get the most out of this program prior to its use. This text follows a logical path in presenting the information that is really important for getting the most from one's digital camera and Photoshop CS4 software. Written in his typical, no nonsense style, Mark's book makes for an excellent read from start to finish, but also doubles as a great reference guide for working one's way through tasks such as web publishing and batch processing. I have been using Photoshop CS4 Extended daily for several months now and I still found useful information in this book in spite of my experience with the program. Whether one is posting images to the web, printing in house, out sourcing, or presenting images to clients, this book covers it all without getting bogged down in excess technical detail or attempting cutesy language. I recommend it to everyone with a serious interest in digital photography from intermediate to seasoned pro.
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5 of 5 people found the following review helpful By Douglas C. Dooley on April 7, 2009
Format: Paperback
Mark Fitzgerald is an excellent teacher and this shows in the books he has recently written. "Adobe Photoshop CS4: After the Shoot" is no exception. This compact and straightforward text does an excellent job of presenting Photoshop CS4, a software package that can seem overwhelming at times. Take heart ! This is the book you have been looking for as an introduction to the digital workflow. The book is laid out logically and the visual presentation is clean. Mark and the publishers are to be commended for the large number of color illustrations. Due to space constraints, there is no material covering Adobe's Lightroom software. For that, I highly recommend another of Mark's books, "Adobe Photoshop Lightroom and Photoshop Workflow"

The book begins with a discussion of Adobe's bridge, used for downloading, organizing, and labeling images. Equally important, this is where images are tagged with keywords to permit their easy retrieval months or years later. In this section, Mark does a great job of providing strategies to enhance organization and labeling / tagging. He presents rationales for various approaches to file organization, yet still leaves the final approach to the user.

In Chapter 4, Mark tackles the raw file conversion process, explaining the power hidden in this format. This chapter explains why the digital photographer should "shoot for highlights", and thereby make optimal use of the camera's sensor. There (and in Chapter 6) lies a nice introduction to histograms which can be confusing to the uninitiated. Reading this section is a "must" for those who have only shot film or jpgs previously.
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2 of 2 people found the following review helpful By Nancy A. Treder on April 12, 2009
Format: Paperback
The first thing I love about this book is it's size. At 6x9 it's much smaller than the other standard tomes and feels like one of my camera manuals that I have in my camera bag at all times, but this one is for Photoshop which I use everyday. I think a 5x7 spiral bound book would be my ideal size for this book because it would be easier to carry in my purse or backpack and read it when I have a few minutes. With that aside, this book is very well organized and perfect for visually oriented people. Each chapter is color coded and there are graphics on every page which keeps it interesting.

I look forward to reading the "tips", "notes", "caution" and "see also" references that appear on every page because each is a pearl of wisdom. This book is organized very much like the way Fitzgerald writes about organizing digital files. It's clear, easy to understand and concise. I've been calling it "my CS4 Book for dummies."

After reading about the keywording hierarchy I spent more than two days going through my files and naming everything. This has saved me soo much time looking for things. All I have to do now is search by topic. It's so easy.

Fitzgerald's explanations and tutorials are easy to follow which leads to quick mastering of new skills; like taking all the mystery out of calibrating your monitor, understanding histograms, color space, setting up color profiles (something that confounded me for a long time). The monitor calibration tutorial is fantastice, it's so easy to do and few people do this on a regular basis. The whole chapter on understanding color was revealed in a very straight forward and understandable manner. I totally get it now!
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