Organic Wear 100% Natural Origin Mascara

by Physicians Formula

Product Features

• For Use On: Face

Product Description

Size: .26 fl oz | Color: Ultra Black Organics

Since 1937. 100% natural origin. 100% free of harsh chemicals, synthetic preservatives, parabens, clumping, smudging, flaking, fibers, dyes. 5x lash boosting. Eco cert. Eco blend featuring OrganiSoy & Eco-Olive. How green is your makeup? 100% of the total ingredients are from natural origin. 47% of the total ingredients are from organic farming. 100% natural volume, length & definition. 5x lash boosting. Revolutionary formula with the purest ingredients boosts lash volume, length & definition naturally. 100% recyclable eco-brush. Innovative green brush is good for the earth and defines each lash with ultra-soft, plastic bristles. Formulated with EcoBlend to perfect & protect. OrganiSoy: Moisturizes and helps nourish lashes. Eco-Olive: Natural antioxidant shields lashes from harsh environmental aggressors. 100% natural origin mascara: 100% free of synthetic solvents - coats lashes without breakage & drying. Organic orange water - extracted from orange fruits to hydrate and moisturize. Organic aloe and cucumber extracts; calming, soothing and moisturizing. 180% natural origin biopolymers - derived from nature to provide clump-free lashes. 100% natural origin preservatives - natural system that reduces the risk of irritation. 100% natural origin rice protein & organic tapioca starch - naturally boosts volume. Organic beeswax; provides buildable formula 100% natural origin color pigments 100% free of petroleum by products, parabens, GMO's & synthetic fragrances. 1st ever Ecocert certified organic line of makeup in the US. Ophthalmologist approved. Hypoallergenic. Fragrance free. Made in USA from domestic & foreign parts.

Product Details

• Product Dimensions: 2 x 2.2 x 5.7 inches ; 1.3 ounces
• Shipping Weight: 1.6 ounces (View shipping rates and policies)
• ASIN: B0026BA9HA
• UPC: 044386010628
• Average Customer Review: 2.9 out of 5 stars  See all reviews (21 customer reviews)
• Amazon Best Sellers Rank: #13,806 in Beauty (See Top 100 in Beauty)

Customer Reviews

Most Helpful Customer Reviews

13 of 13 people found the following review helpful:

4.0 out of 5 stars I like it!, June 27, 2010

By 

E. K. Williams "Deepblue0410" (St. Paul, MN USA) - See all my reviews
(REAL NAME)   

This review is from: Physicians Formula Organic Wear Mascara, Ultra Black Organics 1062 (Misc.)

This is a great mascara. Another reviewer claimed it never dries completely. I wouldn't go so far as to say NEVER, but it does take longer to dry than the "normal" chemical-laden garbage we've been putting on our eyes for years. I would say, however, that it still feels pliable after it dries, and maybe "moist" in comparison to the stuff that gets so dry that it makes your lashes feel brittle. This mascara certainly has a different feel to it than anything else I've ever put on. I can still move my lashes around once it's dry. It IS more likely to smudge, though, but a dusting of translucent powder around your eyes (or even whatever shade of eyeshadow you're wearing, or your regular face powder) should help prevent that. It works for me.

The color is rich, is separates lashes nicely, and even adds length. My only complaint is that because it separates so well, it doesn't do much in the way of fullness, and I have sparse lashes. I compensate for this by applying a few times, and brushing through with a good lash/brow brush. I think if they changed the applicator, it would help.

On top of this product performing well, it supports organic farming, (which is good for everyone)and is free of the disgusting, irritating, and harmful chemicals in other stuff on the market.

I have also noticed a change in the health of my lashes since switching over to this mascara. My lashes aren't nearly as dry as they used to be, and they don't break off anymore, so they've gotten longer! Hurray!

I only wish they made it in brown.

10 of 10 people found the following review helpful:

1.0 out of 5 stars Not For People with Make-Up/Chemical Sensitivities, February 19, 2011

By 

goonius (a room in a house on a street in a city just like any other.) - See all my reviews
(TOP 500 REVIEWER)   

This review is from: Physicians Formula Organic Wear Mascara, Ultra Black Organics 1062 (Misc.)

I bought this mascara after reading the ingredients and not finding any particularly offensive ones (although some, I am admittedly unfamiliar with). I was impressed by the fact that it is made in this country and contains no parabens, though I was and am still skeptical of its organic claims.

As for the practical use, the mascara has an unusually thick consistency, and either this consistency or the brush itself make application a bit difficult if you want more natural, less clumpy lashes. A lash brush helped.

This slightly annoying detail would have been totally workable to me, but what was not was the intense burning in my eyes once the mascara began to run a little. Even after flushing my eyes and removing every visible trace of the mascara, the burning continues an hour or more after removal.

I've worn this mascara maybe three times. This last time I developed a stye the day after I wore it that I believe is related to the irritation from this product. I'll be throwing it away and searching for something new. The packaging and claims lend themselves to a convincing argument for a safe product. The burning in my eyes and the stye I developed speak otherwise.

If you are prone to sensitivities with make-up, I wouldn't waste your money on this product. It does not seem to be truly hypoallergenic.

7 of 7 people found the following review helpful:

3.0 out of 5 stars Good but strange consistency, April 29, 2010

By 

Jessica M. Reedy - See all my reviews
(REAL NAME)   

This review is from: Physicians Formula Organic Wear Mascara, Ultra Black Organics 1062 (Misc.)

I bought this mascara because my eyes are super sensitive to normal mascaras. (I think because of the harsh chemicals, etc.) I love the mascara, but it seems to not dry completely. It doesn't clump, has nearly no smell, and is a great color for my lashes. I would highly recommend it to people whose eyes can't handle regular mascaras, just be careful with the fact that it doesn't completely dry. My eyes were never irritated from the actual mascara formula, however, things have been getting stuck in my eyelashes since I've started wearing this. (Small dirt particles from the wind, pollen, and even cat and dog hair!!) I love this product, just not sure I can continue to use because of the strange consistency it has.

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