PiNG! Connecting with Your Consumer at the Shelf, Around the World.
PiNG! is the magical connection successful brands make at the shelf with consumers. That connection converts shoppers into consumers.
This book identifies success models that will inspire you to connect more effectively with your consumer at retail. It will show you what brands have done to create successful PiNG! It will inspire you to improve that magical connection between your own brand and your valued consumer.
A good brand PiNGs the consumer many times using a singular focused message. PiNG! points can take the form of a brand architecture, language, benefits, package design or innovation. Their job is to define the brand, grab the consumers' attention and convince her that this product will enhance her life. In marketing, you often have only one brief chance to connect with your consumer. PiNG! helps you to make the most of that chance.
PiNG! is the magical connection successful brands make at the shelf with consumers. That connection converts shoppers into consumers.
This book identifies success models that will inspire you to connect more effectively with your consumer at retail. It will show you what brands have done to create successful PiNG! It will inspire you to improve that magical connection between your own brand and your valued consumer.
A good brand PiNGs the consumer many times using a singular focused message. PiNG! points can take the form of a brand architecture, language, benefits, package design or innovation. Their job is to define the brand, grab the consumers' attention and convince her that this product will enhance her life. In marketing, you often have only one brief chance to connect with your consumer. PiNG! helps you to make the most of that chance.
