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Pick Another Checkout Lane, Honey: Save Big Money & Make the Grocery Aisle your Catwalk! Paperback – November 17, 2009

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Product Details

  • Paperback: 248 pages
  • Publisher: Aviva Publishing New York; First edition (November 17, 2009)
  • Language: English
  • ISBN-10: 0984149783
  • ISBN-13: 978-0984149780
  • Product Dimensions: 8.7 x 0.5 x 7 inches
  • Shipping Weight: 1 pounds
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (281 customer reviews)
  • Amazon Best Sellers Rank: #440,386 in Books (See Top 100 in Books)

Editorial Reviews


Like many other business writers, I get a lot of books sent to me by publishers hoping that I'll write a (positive) review. Lately, I have been getting a lot of books about saving money at the grocery store and other retail outlets. After a quick look, I toss most of them. Many don't really contain a whole lot of useful information and they aren't exactly interesting to read. But after a quick look at Pick Another Checkout Lane, honey, by Joanie Demer and Heather Wheeler, I was hooked. I took it home and read the whole book, inspired by the web site The book doesn't contain any big revelations about how to save money at the grocery store. But it does a great job of covering all the basic concepts of couponing. It's also inspiring and funny. (One of my favorite parts is the book's assertion (and stereotype) that young male cashiers are the most accepting of coupons.). . . This book dispels a lot of couponing myths and challenges readers to have some fun while saving a lot of money. Whether you're just starting out in couponing, or use them regularly, you may really enjoy this book. - --Leslie Mitchell, Salt Lake Tribune

About the Author

Joanie Demer and Heather Wheeler, founders of, are two stay-at-home moms on a mission to help you save $10,000 in a year. Once college roommates, Joanie and Heather now balance their booming business along with Pull-ups and sippy cups. They are both passionate about empowering women to take control of their financial lives and have fun at the same time! Joanie and her husband, an active duty member of the military, currently reside in California with their son and daughter. Heather and her husband, a high school teacher, live in Idaho with their two sons.

Customer Reviews

This book is easy to read and very informative.
D. Jackson
I'm not an extreme couponer, but I definitely have learned some great tips for saving money & shopping smarter thanks to this book.
I would recommend this book to all and also their website.

Most Helpful Customer Reviews

290 of 296 people found the following review helpful By Coupons4President on January 10, 2010
Format: Paperback
I am a mother of three trying to cope with cutbacks in our family income. I got wind of couponing from some of my friends and after browsing many coupon websites, decided I needed to read some books to learn more as quickly as possible! I read three books: The Coupon Mom's Guide to Cutting Your Grocery Bills in Half: The Strategic Shopping Method Proven to Slash Food and Drugstore Costs, Pick Another Checkout Lane, Honey, & Shop Smart, Save More: Learn The Grocery Game and Save Hundreds of Dollars a Month. Each book was very different, so I thought I'd share my opinions- I hope they can help you!
Let me first say what each book had in common: they all promoted their own coupon websites and they all taught about how to get coupons, organize them and shop with them to save on your grocery bill. Pick Another Checkout Lane, Honey as you might infer by its title, takes a sassy approach to couponing which, for me was totally refreshing. I flew through these 246 pages & laughed out loud along the way! This book is very visually appealing, with hilarious cartoons, including my favorite "You might be a Krazy Coupon Lady if. . . your idea of date night is casing the neighborhood dumpsters and recycling centers." The book effectively motivated me to print some coupons and try it out first hand, and I saved 71% on my first trip!
This book did the best job of explaining how to checkout with coupons. If you've never done it, you don't know how stressful it can be!
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81 of 87 people found the following review helpful By Tyler R. Tichelaar on December 16, 2009
Format: Paperback
"Pick Another Checkout Lane, Honey" is everything you ever needed to know about using coupons to save big. I have to admit upfront I was skeptical at first that coupons could provide the kinds of savings the authors promise, but as I read through the secrets in this book, I was completely won over. These ladies know what they are doing with coupons--it's completely ethical, really not that "krazy" at all except when it comes to the gigantic savings, and some of the shrewdest business advice imaginable.

I'm not going to give away all the secrets here. I'll just say that these really aren't "secrets" and the Krazy Coupon Ladies are not selling anything other than this book--there are no gimmicks, no additional purchases necessary, no expensive special kits to buy, and no overpriced seminars to attend. Everything you need to know is in this book. And it's more than just advice on how to use coupons to save a couple of dollars on peanut butter, mayonnaise, or ketchup--it's practical financial advice on how to protect your wallet, how to stockpile for emergencies, how to prepare for your future, how to provide you with lasting financial security in times of adversity, and also how to have some extra money for fun--to take vacations or whatever you want to do with it. Coupons are vital for such times as when the economy is bad, or as the Krazy Coupon Ladies explain, when gas prices are high:
The price of oil directly affects the price of groceries. The more it costs to transport groceries, the more you'll have to pay to get them. The shipping and oil industries are often unpredictable, so it's comforting to have a stockpile. If truckers go on strike, if gasoline prices quadruple, you can insulate yourself from the effects by having a stockpile.
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91 of 103 people found the following review helpful By Faeriechilde on February 22, 2010
Format: Paperback
I've just recently started doing some hardcore couponing...I started about four months ago, and I picked up this book hoping it would be full of useful information I hadn't thought of myself. I have to say, I was pretty disappointed.

The book itself is very easy to read. The authors have a very light-hearted, fun writing style. However, I felt like the book was geared towards people who'd never used coupons before. Over and over again throughout the book, I felt like the authors were trying to convince me to jump on the couponing bandwagon. This was frustrating to me, because given that I spent over $15 on a book about couponing, I don't really need the authors to convince me that using coupons is a good idea.

I could have lived with "preaching to the choir" sort of feeling if their had been more useful information in the book, but honestly, I didn't learn that much. Most of the information provided was stuff I had figured out all on my own just by using common sense. I don't really need a book to tell me that some products are still over priced even with a coupon or that you save more money if you use a coupon on something that is already on sale.

There is some information in the book that isn't purely common sense stuff, so I did pick up a couple of new tricks. That's why I gave it an average rating of three stars rather than a lower rating. However, my gut reaction was that this book was not worth the money. When I reached the end of the book, I actually let out a frustrated sigh and said "that's it?!"

My opinion is that this book would be great for a total couponing novice...someone who has never seriously considered how to use coupons to drastically lower their grocery budget. But if you've already been using coupons somewhat effectively and have a few of your own tricks, you may find this book is full of information you've already figured out on your own.
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