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Pick Me : Breaking Into Advertising and Staying There Paperback – August 26, 2005


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Pick Me : Breaking Into Advertising and Staying There + Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
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Product Details

  • Paperback: 240 pages
  • Publisher: Wiley; 1 edition (August 26, 2005)
  • Language: English
  • ISBN-10: 0471715573
  • ISBN-13: 978-0471715573
  • Product Dimensions: 6 x 0.6 x 9 inches
  • Shipping Weight: 10.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Best Sellers Rank: #357,298 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you're in and the pressure is on.

Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like:

  • Is advertising right for me?
  • How do I build a killer portfolio?
  • How do I get an interview with the elusive creative director?
  • Should I accept an unpaid internship?
  • How do I find the right partner?
  • How do I beat creative block?
  • How do I avoid burnout?

Plus, fourteen industry superstars share their insights and explain how they broke into the business. You'll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao.

Forget the clichés, this is advertising as it really is. If you're hell-bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet.

About the Author

NANCY VONK and JANET KESTIN are co-Chief Creative Officers at Ogilvy & Mather, Toronto. They've won many industry awards, including Cannes Lions, One Show Pencils, and Clios. They've judged these shows, CA, and many others. They are also coauthors of the popular "Ask Jancy" column at ihaveanidea.org, a premier site for advertising students and young creatives.

More About the Author

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Customer Reviews

The book is easy to read.
Tanner Everson
This books is definitely a great read if you're interested in entering the Advertising field.
Brigitte
I recently finished reading Pick Me and really learned a lot from it.
Michael J. Anapolsky

Most Helpful Customer Reviews

23 of 27 people found the following review helpful By Luke Sullivan on September 26, 2005
Format: Paperback
I haven't even finished reading this book yet and am logging on to tell students, interns, and all people new to the ad biz, buy this book. Buy it even before you buy the one I wrote ("Hey Whipple, Squeeze This. - A Guide To Creating Great Ads"). I'm serious. Well, okay, buy this one first. But then buy TWO copies of "Hey Whipple."
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7 of 7 people found the following review helpful By Marie-Ève on December 6, 2010
Format: Paperback
Don't get me wrong, this is a nice book with lots of advices. The reason it scored lower is because I already read almost everything that was in it on ihaveanidea.org, in the 'Ask Jancy' section by Janet Kestin and Nancy Vonk. So you can imagine my disappointment when I started reading it!
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5 of 5 people found the following review helpful By ThisGuy on December 2, 2009
Format: Paperback
This is basically an Q/A book written by two highly respected CDs along with several contributions from other members of the creative world. Along with the Q/A there are short stories about experiences, helpful advice as well as explanations of the real world of advertising. Its like sitting one on one with an old friend, some of the answers are funny and just comforting.
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4 of 5 people found the following review helpful By Timothy J. Gorichanaz on September 30, 2009
Format: Paperback
As a college advertising student, I found this book tremendously useful. It answered tons of my questions about the advertising world and agency life (even questions I didn't know I had), and it offers a ton of tips to stand out in the crowd and get your foot in the door. Bottom line: Don't buy this book, because it'll keep me ahead of you.
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3 of 4 people found the following review helpful By Tanner Everson on January 17, 2007
Format: Paperback
The book is easy to read. It gives an overview of the ad business as well as the culture, attitude, and career opportunities that are unique to this business.

The only drawback for me was the fact that everything was based from a Creative Director's point of view. I would have liked to see some perspective from Account Executives, Copywriters, etc.
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Format: Paperback Verified Purchase
This book has great advice specific to those who want to be an advertising creative. I'm looking to get into planning, but this book also has advice pertinent to any career in advertising. For instance, get your first job at the best agency you can, it will set the pace for your career. Also, don't be shy to leave an agency once you stop growing and learning. The one downside of the book is that there isn't much value to it considering 90% of the advice can be found for free at [...]
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By Michael J. Anapolsky on October 12, 2009
Format: Paperback Verified Purchase
I recently finished reading Pick Me and really learned a lot from it. I am currently attending a school to build my portfolio in copywriting and felt that reading this book was like attending a whole new school, learning things that I would not have learned in my current school. I highly recommend this book to those trying to break into the industry. Although I'm not there yet, I feel like I'm that much closer after reading this book.
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My advertising teacher -- who's a working pro -- suggested this to my copywriting and art director classmates. A great read. Answers a ton of questions about portfolios, cities to live in. Very happy I purchased a copy.
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