Customer Reviews

Pick Me : Breaking Into Advertising and Staying There

5 star:		(7)
4 star:		(2)
3 star:		(1)
2 star:		(1)
1 star:		(0)

 

 

I haven't even finished reading this book yet and am logging on to tell students, interns, and all people new to the ad biz, buy this book. Buy it even before you buy the one I wrote ("Hey Whipple, Squeeze This. - A Guide To Creating Great Ads"). I'm serious. Well, okay, buy this one first. But then buy TWO copies of "Hey Whipple."

Don't get me wrong, this is a nice book with lots of advices. The reason it scored lower is because I already read almost everything that was in it on ihaveanidea.org, in the 'Ask Jancy' section by Janet Kestin and Nancy Vonk. So you can imagine my disappointment when I started reading it!

This is basically an Q/A book written by two highly respected CDs along with several contributions from other members of the creative world. Along with the Q/A there are short stories about experiences, helpful advice as well as explanations of the real world of advertising. Its like sitting one on one with an old friend, some of the answers are funny and just comforting.

As a college advertising student, I found this book tremendously useful. It answered tons of my questions about the advertising world and agency life (even questions I didn't know I had), and it offers a ton of tips to stand out in the crowd and get your foot in the door. Bottom line: Don't buy this book, because it'll keep me ahead of you.

The book is easy to read. It gives an overview of the ad business as well as the culture, attitude, and career opportunities that are unique to this business.

The only drawback for me was the fact that everything was based from a Creative Director's point of view. I would have liked to see some perspective from Account Executives, Copywriters, etc.

This books is definitely a great read if you're interested in entering the Advertising field. Give you real-life tips and can be an eye opener as well.

This book has great advice specific to those who want to be an advertising creative. I'm looking to get into planning, but this book also has advice pertinent to any career in advertising. For instance, get your first job at the best agency you can, it will set the pace for your career. Also, don't be shy to leave an agency once you stop growing and learning. The one downside of the book is that there isn't much value to it considering 90% of the advice can be found for free at [...]

I recently finished reading Pick Me and really learned a lot from it. I am currently attending a school to build my portfolio in copywriting and felt that reading this book was like attending a whole new school, learning things that I would not have learned in my current school. I highly recommend this book to those trying to break into the industry. Although I'm not there yet, I feel like I'm that much closer after reading this book.

this is one very cool little book. excellent stuff. the chapter by ad (and web) wizard Brian Millar -- on how do do great creative without any talent! -- is worth the price of admission. highly recommended.

chris locke, co-author The Cluetrain Manifesto, author Gonzo Marketing

Picke Me? Yes, Pick It.

Shakespeare was just another hack! This book rocks! And it's not only for aspiring ad people and juniors - actually every senior should read it! The only problem with this book is that it's just a teaser for Neil French's book...

EDIT: Yes, I STILL want to read Neil French's book after the whole female creative affair. Idiots...
P.S: I absolutely agree with Christopher Locke when he says that the couple of pages by Brian Millar is worth the price of the book itself. I don't know the guy but he should really write a book if he didn't write one already