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4.0 out of 5 stars
Excellent book on metaphor and visual images,
By A Customer
This review is from: Pictorial Metaphor in Advertising (Paperback)
This is a great first attempt at sorting out the issues of applying developments in the theory of conceptual metaphor as set out by Lakoff and Johnson to the subject matter of visual imagery in advertising.
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Pictorial Metaphor in Advertising by Ch Forceville (Paperback - May 9, 1998)
$59.95
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