"The title of this book is a remark allegedly made by Kurt Schwitters to an acquaintance when asked what he was going to do that day. Frankly, considering his poor command of English, it seems unlikely. Anyway, the intention was clear. He was off to make things." - Alan Fletcher. Following on the success of "The Art of Looking Sideways", "Picturing and Poeting" presents an eye-catching and mind-teasing collection of visual games, doodles, graphic objects, sketches and quotations, that demonstrates how images can often convey meaning more clearly than text. It is a fascinating and entertaining exploration of the potential that words have to become pictures, and that drawings have to convey meanings, as well as an intriguing collection of ephemera. Assembled from the notebooks and travel diaries of Alan Fletcher, over a lifetime of noticing the detail and wit in everything and applying his own unique style, this book will appeal to everyone who enjoys visual games, puns and witty stories. Accompanied by succinct and insightful observations into the nature of meaning and the workings of images, this book attempts to illustrate the inner workings of one of the most creative minds and most internationally influential figures in graphic design working today.
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Alan Fletcher belonged to that elite international group of designers who have transcended the conventional boundaries of their craft. He was a founder member of the design group Pentagram and has tackled every facet of design with a unique style and purpose. He was consultant Creative Director to Phaidon Press, and author of The Art of Looking Sideways and Beware Wet Paint, both published by Phaidon.
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13 of 13 people found the following review helpful:
5.0 out of 5 stars
the art of naivete,
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This review is from: Picturing and Poeting (Hardcover)
This book exudes unrefinement- with its exposed cover boards, doodles, and hand-made collages of graphics, photos and rubbish. This is not accidental, and will make perfect sense to artists of all stripes who want a good art book that isn't about technique and isn't a collection of beautifully rendered masterpieces. What makes this book so "good" is this lack of refinement itself, plus some words of guidance to make sense of it all. In his words, Alan's drawings show "a naivety not so easy to capture with a more calculated approach." And that is the better half of art- a blatant playfulness that defies conventions and labels. Losing this playfulness is no less devastating than losing technical proficiency.
This is the lesson I learned. What will this book say to you?
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