- Unknown Binding
- Publisher: Touchstone (1994)
- ASIN: B000GR4S7S
- Average Customer Review: 4.7 out of 5 stars See all reviews (17 customer reviews)
If you work in personal finance or want to know how the business came to be, I highly recommend this book.
I would recommend this book to anyone who is interested in the development of products such as mutual funds, credit cards, and discount brokerage accounts.
Nevertheless, the story that is told here is a good read from a historical as well as a storytelling perspective.
All too often, we're content to find fault in the present and the recent past. Joe Nocera wrote the opening chapters of the 2007 - ??? Read morePublished on March 14, 2013 by Dennis R. Jugan
This book explains how an experiment in a single county in California at the end of the 1950s -- the first issuance of a bank-spawned commercial credit card, made available to... Read morePublished on May 9, 2012 by Bruce Eder
I don't understand the 5 and 4 star reviews. This is one of the worst-written, worst-edited books I've ever read, and it was sickening to try to finish it. Read morePublished on September 12, 2011 by Brian G. Ruschel
A child born today will accept the Internet, iPods, cell phones, and digital cameras as easily as we accepted television in the 1950's. Read morePublished on December 6, 2010 by Richad of Connecticut
I often refer to this thoroughly readable book, 15 years out and its still fresh, more so after the financial services meltdown. When it first came out, the Pres. Read morePublished on June 2, 2010 by ZapMonkey
It may be difficult for many of you younger people to grasp how primitive many of our business practices were back only 40 years ago. Read morePublished on July 14, 2008 by B. Ray
Not a complete and in depth analytical history of banking but rather a "pop-history" of consumer finance but the historical leg work is there. Read morePublished on December 26, 2007 by R. Robinson
This story of the revolution in the credit & investment industries; & it's powerful impact on society.Published on April 10, 2007 by Andrew Kneeter