Women and other minority entrepreneurs face special challenges in starting and running their own businesses. Here is a useful guide to the basics of business-start-up, highlighting the specific issues that women and minorities face in dealing with everyone from potential investors to landlords, advisers and customers. Readers learn how to: hire the best professional advisers; identify non-traditional sources of money; develop a relationship with a local banker; get business from government set-aside programmes; choose the right location for their business; build a strong network of business contacts by joining relevant associations and organisations; and deal positively with prejudice and discrimination.
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3.0 out of 5 stars
Worth a read,
By Ila Segal (Colorado) - See all my reviews
This review is from: A Piece of the Action: How Women and Minorities Can Launch Their Own Successful Businesses (Paperback)
Suzanne Caplan has a lot of experience to share. This book would be great for anyone starting a business for the first time. I expected more advice for women and minorities on how to handle discrimination problems. Caplan was very thorough on her coverage of starting a business. Chapter 13 was particularly useful with the checklist for "Getting ready to open".
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