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Pinfluence: The Complete Guide to Marketing Your Business with Pinterest Paperback – June 12, 2012

4.6 out of 5 stars 36 customer reviews

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Editorial Reviews

Amazon.com Review




From the Author: Guidelines for Great Pinning

Beth Hayden

In Pinfluence, I'll give you the tools and tips you need to create visual content that is so compelling that you may not even need to distribute it yourself; your readers, fans, and followers will do it for you! Here are some quick guidelines for great pinning:

  • Your images should be beautiful, remarkable, and interesting.
  • You want to post pictures that are attractive and well lit. If you plan to upload or pin a lot of your own photography, this is good time to invest in a great quality digital SLR camera. Remember that good-quality photography will get more attention on Pinterest.
  • Don't make your images too tall and skinny, or pin anything that is over 5,000 pixels tall. This is crucial because the "Repin" and "Like" buttons are at the top of each pin. If a user has to scroll a long way just to see the entire image, then it's very unlikely they will scroll back up to repin your image.
  • Remember to caption the great images you create with keyword-rich captions so that people can easily find them when they search. Keyword-rich means that you want to use terms that are specific and meaningful to your potential customers. For example, instead of a caption saying, "Our lovely spring bouquet," use some specific words and say something like, "Our lovely spring bouquet of white hydrangea and pink roses."



Review

Pinfluence covers everything from the basics of setting up an account to dealing with tricky copyright issues. (B2B Marketing, October 2012)
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Product Details

  • Paperback: 190 pages
  • Publisher: Wiley; 1 edition (July 3, 2012)
  • Language: English
  • ISBN-10: 1118393775
  • ISBN-13: 978-1118393772
  • Product Dimensions: 6 x 0.6 x 9 inches
  • Shipping Weight: 8.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (36 customer reviews)
  • Amazon Best Sellers Rank: #869,181 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Kindle Edition
I have to confess I originally thought Pinterest was just for brides, foodies, and crafters. Boy, was I wrong!

This is the first business book I've read in a long time that required a notebook and pen. I could not stop the ideas from flowing! The book is not only a primer on using Pinterest for business, but also a great tool on using social media in general (and I'm not new to this).

What I really loved about this book is its wide range of focus on who could use Pinterest and why. I'm not a brick-and-mortar business or a nonprofit, but I still gleaned ideas from those sections as well. Specifically, it gave me great ideas as an author for promoting my own books, and I've already seen a financial return on my time investment.

It is a well-researched book with practical, doable solutions for your business without a heavy time commitment. Beth knows you still have a business to run, and Pinterest is simply a great way to drive more people to it.
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I purchased this book 3 short days ago and have literally ripped through it. If you are doing any sort of online business, whether it's selling your products or services or just recommending other people's stuff...then you NEED this book. I kid not.

I've been online since 1999 with my health site (y2khealthanddetox.com ) to complement my practise of now 34 years and have spent a minor fortune in mentoring, courses, software, etc. I've written articles for ezine, Tumblr, Squidoo, Hubpages, etc., done the Digg thing, Facebook personal and pages and Twitter, etc. All have helped to some degree establish a presence for me.

Oh, yes and I've ridden the waves of Google's histrionics, through their Smackdown, Panda (not as cute a bear as I once thought) and managed to get unceremoniously relegated to their sandbox with a couple of my small sites..*sigh*

And if this wasn't crazy-making enough, I lather, rinsed, repeated the whole ball of wax for my fantasy book series, The Persephane Pendrake Chronicles (Book 1 is here on Amazon.) The Persephane Pendrake Chronicles: One - The Cimaruta.

Then a few months ago, I started to hear whispers about this "Pinterest" thing on a few membership sites I still belong to. Busy, busy...I really didn't have time to check out yet another social site..so I thought. It was Brilliant Beth's article "56 Ways to Market Your Business on Pinterest" from Copyblogger which appeared in my Facebook feed that finally drove me to Pinterest. So I opened an account for my author name of Lady Ellen and created a few boards following the steps in her article. It drove traffic to my site the same DAY! Ok, I was a fan.
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Format: Paperback
When a new social media trend comes along I generally like to buy a book so that I understand it before I dive in. I know, I know -- that seems old fashioned. But the reality is that getting my head around a social media site like Pinterest by reading about it first saves me lots of time and energy down the road. So when I started seeing many of my friends on Facebook posting links to Pinterest, I wanted to understand what the site is all about. Pinfluence was perfect for my needs.

Several things really stand out to me about this book. The strategy chapters are excellent -- and there are lots of strategy chapters (basically chapters 3 through 14 are all about strategy). The strategy chapters include everything from etiquette to how to build community.

The author works directly with small business clients, so she knows the real issues that they are dealing with. Best of all, the author is not a fan of marketing hype. Instead she shows one how to become more authentic and real in relating to followers (and potential customers) on Pinterest.

By the end of reading Pinfluence, I had a clear picture of where Pinterest fits within the larger social media universe and I had lots of great ideas for how to use this tool as part of my larger marketing strategy.
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I have been doing internet marketing for over 15 years now, and have finally given in and started building a social media presence for myself and a few clients. I bought this book because of the strong reviews, and because it is one of the most recently published books on Pinterest - this book came out barely 2 months ago at the time of this writing.

This is a very helpful guide to setting up and using a Pinterest account. The author very intelligently draws on other books like Content Rules and The New Rules of Marketing & PR. I got a lot of actionable ideas out of this and feel like I can get started on Pinterest with confidence after reading this.

At the beginning of the book the author says one of the smartest things I've heard yet about social media: Forget trying to be on all social media sites. Define who your ideal customers are. Find out where they are online and what they like. Then build a social media strategy around that. One of my biggest problems with social media is my worry about it being a waste of time in terms of ROI, but that simple suggestion goes a long way to avoid wasting time.

I also like the action plan items at the end of each chapter - these are a great way to give yourself a concrete task list to move forward on. I also like how the author frames "marketing" on Pinterest within the context of content marketing (buy the book to find out what that is) and content curation. Her definition of content curation is very different than the SEO/blogging technique that's promoted by Mike & Troy and other SEO gurus.
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