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Pinfluence: The Complete Guide to Marketing Your Business with Pinterest Paperback – June 12, 2012


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Pinfluence: The Complete Guide to Marketing Your Business with Pinterest + Pinterest Power:  Market Your Business, Sell Your Product, and Build Your Brand on the World's Hottest Social Network
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Product Details

  • Paperback: 190 pages
  • Publisher: Wiley; 1 edition (June 12, 2012)
  • Language: English
  • ISBN-10: 1118393775
  • ISBN-13: 978-1118393772
  • Product Dimensions: 6 x 0.6 x 9 inches
  • Shipping Weight: 8.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (35 customer reviews)
  • Amazon Best Sellers Rank: #753,201 in Books (See Top 100 in Books)

Editorial Reviews

Amazon.com Review




From the Author: Guidelines for Great Pinning

Beth Hayden

In Pinfluence, I'll give you the tools and tips you need to create visual content that is so compelling that you may not even need to distribute it yourself; your readers, fans, and followers will do it for you! Here are some quick guidelines for great pinning:

  • Your images should be beautiful, remarkable, and interesting.
  • You want to post pictures that are attractive and well lit. If you plan to upload or pin a lot of your own photography, this is good time to invest in a great quality digital SLR camera. Remember that good-quality photography will get more attention on Pinterest.
  • Don't make your images too tall and skinny, or pin anything that is over 5,000 pixels tall. This is crucial because the "Repin" and "Like" buttons are at the top of each pin. If a user has to scroll a long way just to see the entire image, then it's very unlikely they will scroll back up to repin your image.
  • Remember to caption the great images you create with keyword-rich captions so that people can easily find them when they search. Keyword-rich means that you want to use terms that are specific and meaningful to your potential customers. For example, instead of a caption saying, "Our lovely spring bouquet," use some specific words and say something like, "Our lovely spring bouquet of white hydrangea and pink roses."



Review

'Pinfluence covers everything from the basics of setting up an account to dealing with tricky copyright issues.' (B2B Marketing, October 2012)

More About the Author

I'm Beth Hayden, and I help entrepreneurs make money and get out of social media overwhelm by helping them create online marketing systems that really work.

I'm a nationally known speaker and social media expert, and I regularly contribute to the web's top social media blogs, including Copyblogger.com and Problogger.com. My guest post on Pinterest marketing for Copyblogger.com is one of the site's most-shared posts. I frequently speak about blogging, content marketing and Pinterest at conferences and events across the country.

For information about booking me as a speaking for your upcoming event, write to me via my website: http://bethhayden.com/contact

Customer Reviews

Clearly written, easy to use.
R. Glenn
I also like the action plan items at the end of each chapter - these are a great way to give yourself a concrete task list to move forward on.
Reader
If you have any interest in using Pinterest for marketing, this is a good starter book.
MysteryFanatic

Most Helpful Customer Reviews

20 of 20 people found the following review helpful By Betsy Talbot on June 28, 2012
Format: Kindle Edition
I have to confess I originally thought Pinterest was just for brides, foodies, and crafters. Boy, was I wrong!

This is the first business book I've read in a long time that required a notebook and pen. I could not stop the ideas from flowing! The book is not only a primer on using Pinterest for business, but also a great tool on using social media in general (and I'm not new to this).

What I really loved about this book is its wide range of focus on who could use Pinterest and why. I'm not a brick-and-mortar business or a nonprofit, but I still gleaned ideas from those sections as well. Specifically, it gave me great ideas as an author for promoting my own books, and I've already seen a financial return on my time investment.

It is a well-researched book with practical, doable solutions for your business without a heavy time commitment. Beth knows you still have a business to run, and Pinterest is simply a great way to drive more people to it.
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19 of 20 people found the following review helpful By Deb Baker on July 1, 2012
Format: Paperback Verified Purchase
I purchased this book 3 short days ago and have literally ripped through it. If you are doing any sort of online business, whether it's selling your products or services or just recommending other people's stuff...then you NEED this book. I kid not.

I've been online since 1999 with my health site (y2khealthanddetox.com ) to complement my practise of now 34 years and have spent a minor fortune in mentoring, courses, software, etc. I've written articles for ezine, Tumblr, Squidoo, Hubpages, etc., done the Digg thing, Facebook personal and pages and Twitter, etc. All have helped to some degree establish a presence for me.

Oh, yes and I've ridden the waves of Google's histrionics, through their Smackdown, Panda (not as cute a bear as I once thought) and managed to get unceremoniously relegated to their sandbox with a couple of my small sites..*sigh*

And if this wasn't crazy-making enough, I lather, rinsed, repeated the whole ball of wax for my fantasy book series, The Persephane Pendrake Chronicles (Book 1 is here on Amazon.) The Persephane Pendrake Chronicles: One - The Cimaruta.

Then a few months ago, I started to hear whispers about this "Pinterest" thing on a few membership sites I still belong to. Busy, busy...I really didn't have time to check out yet another social site..so I thought. It was Brilliant Beth's article "56 Ways to Market Your Business on Pinterest" from Copyblogger which appeared in my Facebook feed that finally drove me to Pinterest. So I opened an account for my author name of Lady Ellen and created a few boards following the steps in her article. It drove traffic to my site the same DAY! Ok, I was a fan.
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8 of 8 people found the following review helpful By Earth traveler on June 30, 2012
Format: Paperback
When a new social media trend comes along I generally like to buy a book so that I understand it before I dive in. I know, I know -- that seems old fashioned. But the reality is that getting my head around a social media site like Pinterest by reading about it first saves me lots of time and energy down the road. So when I started seeing many of my friends on Facebook posting links to Pinterest, I wanted to understand what the site is all about. Pinfluence was perfect for my needs.

Several things really stand out to me about this book. The strategy chapters are excellent -- and there are lots of strategy chapters (basically chapters 3 through 14 are all about strategy). The strategy chapters include everything from etiquette to how to build community.

The author works directly with small business clients, so she knows the real issues that they are dealing with. Best of all, the author is not a fan of marketing hype. Instead she shows one how to become more authentic and real in relating to followers (and potential customers) on Pinterest.

By the end of reading Pinfluence, I had a clear picture of where Pinterest fits within the larger social media universe and I had lots of great ideas for how to use this tool as part of my larger marketing strategy.
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4 of 4 people found the following review helpful By Tamara Suttle on July 6, 2012
Format: Paperback Verified Purchase
Whether you are the hobbyist who might one day become an entreprenuer, the artist who is already selling your work on Etsy, the psychotherapist (like me) who works with the general public, a Fortune 500 marketing guy, or the non-profit group out to save the world, Pinfluence is a must read. The author has packed a whole lot of practical strategies into a tiny little book (<200 pages) and the great news is that she gives you success story after success story (with online links as proof) for each and every one!

Hayden's background in marketing and social media is evident throughout the book. She mentors the Pinterest novices by walking them through setting up an account with a business-building strategy in mind but she doesn't stop there.

For the more seasoned entreprenuers and corporate types, she has attended to our needs too in chapters like "The Care and Feeding of Pinterest Followers" and "Twitter, Facebook, and Your Blog: How Pinterest Plays Well with Others." She even includes a section on mobile pinning for those of you out there who are geeks and nerds!

My favorite chapter is "Learning by Watching: Tracking Trends and Monitoring Conversations." OK - it's not a riveting title but it is a chapter for the serious business user. Here she provides tools and information about how to monitor the search engine traffic that comes your way and how to engage your ideal clients once they find you.

Hayden doesn't shy away from creative ways of using Pinterest to address the unique needs of nonprofits, B2B companies, and blog-based businesses. She insists that every business providing either services or products can increase their numbers in search engine traffic and sales, too, by strategically using Pinterest.
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