Ping: How To Tap Into The Power of Traditional & Social Media To Massively Improve Your Profile & Profits [Paperback]

Alan Stevens (Author)

Book Description

Publication Date: October 8, 2009

Integrate your PR using print, radio, television, blogs, twitter, linkedin, facebook, podcasts. . .ping is not about social media.ping is not about traditional media.ping is about both.In this hands-on manual, 25-year media veteran and media coach, Al

Product Details

• Paperback: 168 pages
• Publisher: Bookshaker (October 8, 2009)
• Language: English
• ISBN-10: 1905430701
• ISBN-13: 978-1905430703
• Product Dimensions: 5 x 8 x 0.4 inches
• Shipping Weight: 6.4 ounces (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #4,668,851 in Books (See Top 100 in Books)

More About the Author

Alan Stevens is a Media Coach, Speaker and PR expert and has been both a TV presenter and expert interviewee. In the latter capacity, he has given over 2,000 radio and TV interviews, so is uniquely placed to give insights about the media, and how companies and individuals can improve their image. His is a Member of the Chartered Institute of Public Relations and also the Vice-President of the International Federation for Professional Speakers.

For the past 25 years, he has appeared regularly on BBC TV News, Sky News, CNN, and Bloomberg, as well as on hundreds of radio stations, He has been quoted in every UK newspaper, the New York Times, Forbes magazine, The Economist and many others. In 2006, The Independent newspaper listed him as "one of the top 10 media experts in the UK".

His client list includes; Virgin, The Dorchester Hotel, Glaxo, Dubai Stock Exchange, North Yorkshire Police, Sony Ericcson, Mumm Champagne, Guinness World Records and BMW. His popular book "The Pocket Media Coach" was published by HowToBooks in November 2005. He is publishing two books this year - "MediaMasters", co-authored with Jeremy Nicholas, and "Press Beats and Mean Tweets", about how to get free PR.

Customer Reviews

Most Helpful Customer Reviews

4.0 out of 5 stars Wilma Garvin [...], August 23, 2010

By 

Wilma Garvin (Chelmsford, Essex United Kingdom) - See all my reviews

This review is from: Ping: How To Tap Into The Power of Traditional & Social Media To Massively Improve Your Profile & Profits (Paperback)

ping by Alan Stevens is a book designed to help you tap into the power of traditional and social media to help you to improve your profile with the aim of ultimately increasing your profits. Although the book is called ping, it should not be confused with ping.fm which enables you to manage your twitter and facebook accounts.

Alan aims to show you how to integrate your PR using print, radio, television, blogs, twitter, linkedin and facebook. Alan is a media specialist. He makes the point about becoming an expert which means offering to speak about your area of expertise, writing articles, giving interviews and making yourself available to answer questions from journalists.

He provides some useful suggestions such as focusing on one socisl network at a time, offer something of value such as advice, a contact or a link and don't sell or even expect to sell using social media. Alan suggests that people who use social media should tell others their views, get involved in debates and offer opinions on current topics. This partly conflicts with other experts' views such as Dan Crowther who has suggested tweeting a range of content that includes information about your latest blogs and articles as well as providing alerts to other useful informtion or discussions on other sites and blogs. Personally, I share a range of information and sources through my daily tweets that I think might be of interest to my followers and which fit in with my own profile. You need to decide what is most appropriate for you,

The checklists at the end of each section are useful and can provide useful guidance to those who are new to traditional and social media as well as handy reminders to the more experienced. The information is presented in bite-sized chunks and it is easy to dip in and out of the book. The contents information is detailed and it might have benefitted from an index.

While it has benefits for the inexperienced and the experienced, the more experienced might need books with more in depth information so that they can maximise their use of specific media.