Customer Reviews

Ping: How To Tap Into The Power of Traditional & Social Media To Massively Improve Your Profile & Profits

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ping by Alan Stevens is a book designed to help you tap into the power of traditional and social media to help you to improve your profile with the aim of ultimately increasing your profits. Although the book is called ping, it should not be confused with ping.fm which enables you to manage your twitter and facebook accounts.

Alan aims to show you how to integrate your PR using print, radio, television, blogs, twitter, linkedin and facebook. Alan is a media specialist. He makes the point about becoming an expert which means offering to speak about your area of expertise, writing articles, giving interviews and making yourself available to answer questions from journalists.

He provides some useful suggestions such as focusing on one socisl network at a time, offer something of value such as advice, a contact or a link and don't sell or even expect to sell using social media. Alan suggests that people who use social media should tell others their views, get involved in debates and offer opinions on current topics. This partly conflicts with other experts' views such as Dan Crowther who has suggested tweeting a range of content that includes information about your latest blogs and articles as well as providing alerts to other useful informtion or discussions on other sites and blogs. Personally, I share a range of information and sources through my daily tweets that I think might be of interest to my followers and which fit in with my own profile. You need to decide what is most appropriate for you,

The checklists at the end of each section are useful and can provide useful guidance to those who are new to traditional and social media as well as handy reminders to the more experienced. The information is presented in bite-sized chunks and it is easy to dip in and out of the book. The contents information is detailed and it might have benefitted from an index.

While it has benefits for the inexperienced and the experienced, the more experienced might need books with more in depth information so that they can maximise their use of specific media.