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The ubiquitous pink ribbons of breast cancer philanthropy - and the hand-in-hand marketing of brands and products associated with that philanthropy-- permeates our culture, providing assurance that we are engaged in a successful battle against this insidious disease. But the campaign obscures the reality and facts of breast cancer - more and more women are diagnosed with breast cancer every year, and face the same treatment options they did 40 years ago. Yet women are also the most influential market group, buying 80 percent of consumer products and making most major household purchasing decisions. So then who really benefits from the pink ribbon campaigns -- the cause or the company? And what if the very companies and products that profit from their association have actually contributed to the problem?
In showing the real story of breast cancer and the lives of those who fight it, Pink Ribbons, Inc. reveals the co-opting of what marketing experts have labeled a "dream cause."
Very informative about the interests of corporate America in approaching this problem from the point of a cure rather than prevention. Money drives an industry rather than ethics.Published 6 months ago by Craig Holman
For people who want to know the truth about all the money collected in the name of a cure, why not use the money to find the cause and correct that?Published 9 months ago by Linda D
Very well made documentary about the profiteering on the backs of breast cancer patients. I was very excited about this film's release as I was diagnosed with Triple Negative... Read morePublished 15 months ago by BParkins
*** This review may contain spoilers ***
The average person would never imagine that the ongoing feel-good Breast Cancer Awareness movement is profoundly wrong-headed,... Read more
Excellent, thought provoking movie. An excellent addition to my business, as well as personal library. Viewing quality is also good. Read morePublished 20 months ago by Pamela Burley
I think, with a product of this nature, it's important to stay focused on the nucleus of what this is: it's a documentary, plain and simple. Read morePublished 22 months ago by Paul M. Budd
Don't get me wrong. This film is definitely worth watching - no doubt. It brings up a lot of great points. Read more
This is a great video and is EXTREMELY educational on the "business" of fund raising. It's great that you delve into the the environmental issues. But.... Read morePublished on May 4, 2013 by A. Culver