From board games to beauty pageants, a smart, witty, pop-culture history of the perilous path to achieving the feminine ideal.
Deluged by persuasive advertisements and meticulous (though often misguided) advice experts, women from the 1940s to the 1970s were coaxed to "think pink" when they thought of what it meant to be a woman. Attaining feminine perfection meant conforming to a mythical standard, one that would come wrapped in an adorable pink package, if those cunning marketers were to be believed. With wise humor and a savvy eye for curious, absurd, and at times wildly funny period artifacts, Lynn Peril gathers here the memorabilia of the era —from kitschy board games and lunch boxes to outdated advice books and health pamphlets—and reminds us how media messages have long endeavored to shape women's behavior and self-image, with varying degrees of success. Vividly illustrated with photographs of vintage paraphernalia, this entertaining social history revisits the nostalgic past, but only to offer a refreshing message to women who lived through those years as well as those who are coming of age now. 8 pages of color, 45 black-and-white illustrations.
Lynn Peril has been writing since she could hold a pencil. She is the author of three books, pens the long-running "Museum of Femoribilia" column at Bust Magazine, and contributes regularly to the HiLo Heroes series at HiloBrow.com. Her writing has also appeared in the New York Times, London's Guardian newspaper, Ms. Blog, as well as on National Public Radio's All Things Considered. She lives in Oakland, California, with her husband and two black-and-white cats.
Come and visit me at www.pinkthink.com.
