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Pinterest for Business: How to Pin Your Company to the Top of the Hottest Social Media Network (Que Biz-Tech) Paperback


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Pinterest for Business: How to Pin Your Company to the Top of the Hottest Social Media Network (Que Biz-Tech) + Pinterest Marketing (Give Your Marketing a Digital Edge) + Pinterest Power:  Market Your Business, Sell Your Product, and Build Your Brand on the World's Hottest Social Network
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Product Details

  • Series: Que Biz-Tech
  • Paperback: 224 pages
  • Publisher: Que Publishing; 1 edition (August 18, 2012)
  • Language: English
  • ISBN-10: 0789749920
  • ISBN-13: 978-0789749925
  • Product Dimensions: 8.9 x 5.9 x 0.6 inches
  • Shipping Weight: 12 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #1,042,292 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Jess Loren is a consultant, strategist, speaker, and eternal “lemonade stand” purveyor (aka, entrepreneur) in the world of social media and digital marketing. She is the cofounder and managing partner of Kambio Group, a digital marketing agency that concentrates on social media management and event-based campaigns. Loren has contributed across the industry and across the spectrum, working with everyone from Fortune 500 companies to a company that hosts the “largest bar crawl in America.”

 

Edward Swiderski is a marketing and technology leader with more than 12 years of experience increasing revenue and lowering costs for clients. He is a cofounder and managing partner of Kambio Group. Swiderski focuses on strategy and implementation to help customers embrace digital and social marketing and eliminate traditionally fixed technology costs. Outside of his professional career, he has also costarred on ABC’s Bachelor Pad, and ABC’s The Bachelorette, where he was selected as the final contestant.


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Most Helpful Customer Reviews

2 of 2 people found the following review helpful By Eschatologist on October 25, 2012
Format: Paperback
I've known one of the authors of this book for a couple of years, both via the local Social Media scene, and from the late lamented Syncubator center where she had an office and P2PMicroversity (a start-up for which I'm a consultant) had "desk space". Since she knew I was a book-reviewing fool, when this came up she asked if I'd be interested in having a go at it (duh!) and presented me with a signed copy at the release party last week. I also got to meet some of the publicists from Que Publishing (who I've had intermittent contact with on other books) at the party, which was down at Rockit (a frequent host for Social Media events). Anyway, this is to provide a bit of transparency to the fact that I'm not exactly coming to this book "cold".

The authors, Jess Loren (@ChiTownJess) and Edward Swiderski (@ESwiderski) are the principals of the Kambio Group agency, which specializes in social media marketing ... this book, "Pinterest for Business: How to Pin Your Company to the Top of the Hottest Social Media Network" is obviously an extension of their efforts in that context. I suppose at this juncture I need to take a step back and ask, "do you know about Pinterest?" ... although, in the social media world, that's about like asking if you've breathed any air, I realize that in the "real world" these things take a while longer to get into the common consciousness. This is a site where you create "pin boards" on which you "pin" graphics. It's been around for a couple of years, but was in an invite-only "beta" until just this past August (the book was done before this change to open sign-up) ... however, in that time, it managed to become the third largest social media platform (behind Facebook and Twitter), and was the fastest site to reach 10,000,000 users.
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1 of 1 people found the following review helpful By Andrew7 on November 1, 2012
Format: Paperback
I just picked up my copy of Pinterest for Business the other day and I found it quite insightful and informative on a social media platform that the social media layman might not know much about. The authors take their time explaining every aspect on how one uses Pinterest and its use of "pins". While the book is a definite easy read, it is geared towards businesses, as the title suggests. It is very helpful for businesses in determining where to start with their Pinterest account and points out things to look out for when expanding your social media presence via Pinterest. Interesting and informative read!
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1 of 2 people found the following review helpful By Josh on October 29, 2012
Format: Paperback
I was very hesitant to jump into the Pinterest scene for my business because of a lot of stuff I have read on the internet. I understood people could find ways to advertise and monetize their business through facebook, twitter, and other social media platforms. Pinterest never struck me as a platform to jump to...

After reading this book I realized that using Pinterest is a good social media tool, even if its just to organize or get exposure. Every chapter is a different idea, and it is def eye opening and if you want to realize the true potential of social media and how it relates to business, you should give this book a read.
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1 of 3 people found the following review helpful By packard walsh on November 2, 2012
Format: Paperback
I'm not much on reading business books, but this was very well informed. I'm sure the information is only applicable to certain sections, but it was enjoyable to read. If you are interested in Pinterest, this book is good.
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