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Pinterest for Business: How to Pin Your Company to the Top of the Hottest Social Media Network (Que Biz-Tech) Paperback – August 18, 2012
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Getting Down to Business & Investing
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About the Author
Jess Loren is a consultant, strategist, speaker, and eternal “lemonade stand” purveyor (aka, entrepreneur) in the world of social media and digital marketing. She is the cofounder and managing partner of Kambio Group, a digital marketing agency that concentrates on social media management and event-based campaigns. Loren has contributed across the industry and across the spectrum, working with everyone from Fortune 500 companies to a company that hosts the “largest bar crawl in America.”
Edward Swiderski is a marketing and technology leader with more than 12 years of experience increasing revenue and lowering costs for clients. He is a cofounder and managing partner of Kambio Group. Swiderski focuses on strategy and implementation to help customers embrace digital and social marketing and eliminate traditionally fixed technology costs. Outside of his professional career, he has also costarred on ABC’s Bachelor Pad, and ABC’s The Bachelorette, where he was selected as the final contestant.
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Top Customer Reviews
The authors, Jess Loren (@ChiTownJess) and Edward Swiderski (@ESwiderski) are the principals of the Kambio Group agency, which specializes in social media marketing ... this book, "Pinterest for Business: How to Pin Your Company to the Top of the Hottest Social Media Network" is obviously an extension of their efforts in that context. I suppose at this juncture I need to take a step back and ask, "do you know about Pinterest?" ... although, in the social media world, that's about like asking if you've breathed any air, I realize that in the "real world" these things take a while longer to get into the common consciousness. This is a site where you create "pin boards" on which you "pin" graphics. It's been around for a couple of years, but was in an invite-only "beta" until just this past August (the book was done before this change to open sign-up) ... however, in that time, it managed to become the third largest social media platform (behind Facebook and Twitter), and was the fastest site to reach 10,000,000 users.Read more ›
After reading this book I realized that using Pinterest is a good social media tool, even if its just to organize or get exposure. Every chapter is a different idea, and it is def eye opening and if you want to realize the true potential of social media and how it relates to business, you should give this book a read.