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Pinterest Marketing: An Hour a Day Paperback – January 29, 2013


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Pinterest Marketing: An Hour a Day + Pinterest Power:  Market Your Business, Sell Your Product, and Build Your Brand on the World's Hottest Social Network + 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More!
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Product Details

  • Paperback: 336 pages
  • Publisher: Sybex; 1 edition (January 29, 2013)
  • Language: English
  • ISBN-10: 1118403452
  • ISBN-13: 978-1118403457
  • Product Dimensions: 7.5 x 0.8 x 9.2 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Best Sellers Rank: #848,709 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

Create a Winning Pinterest Marketing Strategy

A Step-by-Step Guide

Pin your way into the hearts, minds—and even the wallets—of your target audience by learning how to build a smart and sustainable Pinterest marketing strategy for your business. This focused, practical book walks you step by step through the process of developing, implementing, measuring, and refining a Pinterest marketing plan designed to attract and engage your target audience on the fastest growing social network in history. Learn how to develop key performance indicators, read insightful case studies of how first adopters are maximizing Pinterest's market potential, and build a strong understanding of how to curate content that cements your relationship with consumers.

  • Set up an account and get your pins into the right streams, including topical, popular, and product
  • Discover the difference between personal accounts and business accounts as well as how to set up and use secret pinboards
  • Learn which types of pins and pinning strategies are most likely to drive traffic and sales
  • Create a strategic board structure, and use boards to build a community around your brand
  • Understand the value of pinning versus repinnning, and what each means for your marketing efforts
  • Tie your Pinterest strategy into other social media channels, such as Facebook and Twitter
  • Measure traffic and retention rates, analyze results, and refine your strategy

You'll also find:

  • Tips and advice from successful Pinterest marketers and from happy, engaged pinners
  • Real-world case studies that illustrate successes to learn from and mistakes to avoid
  • Additional Pinterest tools and resources

Praise for Pinterest Marketing: An Hour a Day

"This book goes beyond basic understanding of Pinterest and unleashes the power to engage. It incorporates advance strategy and tools, and it saves months of ineffective work. You will see your results within days."

Rebecca Ryan, Senior VP of Social Media at Click Media Agency, LLC.

"This book gives you clear next steps on how to use Pinterest to increase sales, improve engagement, and build communities. It's an absolute must-read for today's marketer."

Joanna Lord, VP of Growth Marketing, SEOMoz

"Jennifer Cario's engaging writing style makes it easy to set up, manage and measure your Pinterest campaigns. You'll have people clicking your "Pin It" buttons in no time—and driving new (and profitable) traffic to your site."

Heather Lloyd-Martin, President and CEO, SuccessWorks Search Marketing

"By the end of the book you'll feel prepared and inspired to rev up your own Pinterest strategy—get ready to read, learn, pin, and repeat!"

Tori Tait, Senior Community Manager at DailyGrommet.com

About the Author

Jennifer Evans Cario is founder and President of SugarSpun Marketing, a boutique social media agency specializing in sustainable social media strategies, web analytics, and corporate training. She also serves as the Social Media Faculty Chair for Market Motive, a web-based training facility, and as adjunct faculty for Rutgers University's Mini-MBA programs. Jennifer has been in the industry since 1996 and has trained or consulted for a wide range of B2B and B2C companies across the United States and Canada.


More About the Author

Jennifer Evans Cario (previously Jennifer Laycock) is an online marketing veteran with more than fifteen years of experience in social media and online marketing.

She spent six years at the helm of Search Engine Guide before joining up as Social Media Faculty Chair for MarketMotive.com and launching SugarSpun Marketing, a social media strategy and analytics firm.

Cario is a popular speaker, having logged dozens of engagements at SES, SMX, Pubcon and a variety of other conferences. She's the author of Pinterest Marketing: An Hour a Day as well as several blogs and ebooks.

When she's not teaching companies how to leverage social media for their business, she's raising three kids and a flock of chickens on a 22 acre hobby farm in western PA. An avid baker, she's known throughout North America for making the best cinnamon rolls and chocolate chip cookies you've ever tasted.

Customer Reviews

4.9 out of 5 stars
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See all 12 customer reviews
Well, written, great examples.
Shirley
Jennifer offers very practical, how-to steps that will show you how to increase brand awareness, drive traffic and leverage Pinterest for sales.
Amber Watson-tardiff
I highly recommend this book for anyone interested in making their Pinterest usage more effective for their business(es).
Ross Dunn

Most Helpful Customer Reviews

6 of 6 people found the following review helpful By Kimberly Krause Berg on January 24, 2013
Format: Paperback
As a newcomer to Pinterest, I wondered what Jennifer could possibly write about it. Boy, was I ever wrong! In her conversational writing style, Jennifer tells the fascinating story of how Pinterest came into being and the power of women in the social space. I'm sorry I missed the early glory days but thankfully she takes you into the world of this popular new form of networking with a fresh perspective. Pinterest is fun, addicting and friendly. For online marketers, it provides a brand new way to engage with your customers using photos and bit of creative writing and yes, the power of women in marketing. If you want to promote your web site and products, news, and really most anything using Pinterest, Jennifer's book will show you how. Highly recommended.
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2 of 2 people found the following review helpful By David Wallace on January 25, 2013
Format: Paperback
Pinterest is without a doubt a social media phenomena that has businesses everywhere wondering how they can effectively utilize this relatively new medium to market themselves. Look no further than Jennifer's excellent book!

"Pinterest Marketing: An Hour a Day" will provide you everything you need to know about marketing your business on Pinterest. It is a must-have resource that is well written and provides step-by-step advice that any business, no matter how small or large, can implement in order to have an effective Pinterest marketing strategy.
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1 of 1 people found the following review helpful By Robert P. Miess on June 28, 2013
Format: Kindle Edition Verified Purchase
I was totally unfamiliar with Pinterest. This book walked me through it, and helped me to design an initial strategy for using it.
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1 of 1 people found the following review helpful By Shirley on June 27, 2013
Format: Paperback Verified Purchase
I learned so much about Pinterest from this book. Well, written, great examples. I use the strategies in this book on our clients websites.
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1 of 1 people found the following review helpful By Patrick Schaber on February 8, 2013
Format: Paperback
As a marketer these days, it can be challenging to stay on top of all the various mediums available to proliferate marketing content. Pinterest exploded and many businesses and individuals are scrambling to figure out how to take advantage of it. What "Pinterest Marketing: An Hour a Day" does is explain the power of the medium and offer a practical guide to using Pinterest to position your brand's personality. As a social media veteran, Jennifer does a great job of walking readers through best practices and tips to jump in and start using Pinterest now!
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1 of 1 people found the following review helpful By Craig Sutton on February 8, 2013
Format: Paperback
Jennifer Cario takes a simple not simplistic approach to using a highly effective social tool as a method to market your product or service. A must read for social marketers...
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