As Pinterest rockets onto the list of most popular social networks, you recognize that something is different about Pinterest. It isn’t like the others. The appeal to women and their families, the explosion of visual images instead of blocks of text, the showcase of aspirational lifestyles… this is no Facebook or Twitter. Pinterest is a completely new model not just for the users, but also for marketers. Don’t let the lack of overt advertising on Pinterest fool you. Marketers who understand this new model are already building brands, communicating with affinity groups, and driving sales and traffic. They’re tapping into a window of opportunity – and so can you. But in order to make Pinterest work effectively, you have to know what brands and products work well on Pinterest. You need a strategic plan that’s appropriate for an environment of rapid change. You’ll also need specific tactics for board organization, pin selection and copy, getting followers, and tools. With this information, you’ll have a great head start on the network that is quickly becoming an essential marketing channel for anyone working in or using social media for marketing.
Pinterest Marketing Bible
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About the Author
Leon Cho is a technology executive who has worked at the intersection of online marketing and product management for over 15 years. He is a former VP/GM at Match.com (Chemistry.com division), General Manager at Real Networks, and has held senior roles at AOL and Netscape. He has an MBA from the University of Chicago in Marketing and Finance where he received the university's Marketing Concentration scholarship. He has dual degrees from the University of California at Berkeley in Computer Science and Applied Mathematics.
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2 of 2 people found the following review helpful
By jouster555
Format:Paperback
Sorting through all of the hype, Cho has done a great job capturing the essence and power of Pinterest for marketing products. The case studies and marketing tactics definitely make this book worth the price of admission.
By S. kay
Format:Paperback|Amazon Verified Purchase
It is a good guide to help you with all the rules and in and outs of moving around Pinterest. Very easy to read but a lot
to remember. It walks you through each step if you want to refresh your memory and review.
to remember. It walks you through each step if you want to refresh your memory and review.
Format:Kindle Edition|Amazon Verified Purchase
Learning more about Pinterest is fantastic, and you can learn a lot more if you invest in the Pinterest Makreting Bible. I got into Pinterest because I LOVE PHOTOGRAPHS. Little did I know that you can market stuff using that same platform. This book is called The Definitive Guide to Marketing Your Brand..... and it's just that. An easy to read, well thought out guide that shows you how to market your products and services using pictures and memes. Memes are those little scares that combine pictures with words to make funny, inspirational or informative things that are everything from cats in flight to Mother Theresa and her quotes.
The photographs you'll find on Pinterest are stunning, and mixed in between those are advertisements for everything from bread makers to shoes. People look at and repin the things that they like, and many, many times if done' correctly, they will click on the picture which has a link to an outside website. This is where the magic happens, and this guide shows you how to do that.
If you haven't tried Pinterest, you're missing a world of fun, photos and laughs. If you haven't tried marketing your stuff on Pinterest, you're missing a great source of genuinely interested people who will arrive looking to buy your products. And, finally, if you haven't already bought the Pinterest Marketing Bible, you're missing a sure-fire way to get your products and services out there for PinPeople to find. It's a no-brainer that I enjoyed and learned from thoroughly.
The photographs you'll find on Pinterest are stunning, and mixed in between those are advertisements for everything from bread makers to shoes. People look at and repin the things that they like, and many, many times if done' correctly, they will click on the picture which has a link to an outside website. This is where the magic happens, and this guide shows you how to do that.
If you haven't tried Pinterest, you're missing a world of fun, photos and laughs. If you haven't tried marketing your stuff on Pinterest, you're missing a great source of genuinely interested people who will arrive looking to buy your products. And, finally, if you haven't already bought the Pinterest Marketing Bible, you're missing a sure-fire way to get your products and services out there for PinPeople to find. It's a no-brainer that I enjoyed and learned from thoroughly.
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