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Product Details

  • Paperback: 216 pages
  • Publisher: For Dummies; 1 edition (July 13, 2012)
  • Language: English
  • ISBN-10: 111838315X
  • ISBN-13: 978-1118383155
  • Product Dimensions: 9.2 x 7.4 x 0.4 inches
  • Shipping Weight: 11.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #537,461 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

Build your brand, market your products, and gain a following on social media's hottest destination

Many companies are rushing to stake their claim on Pinterest and don't want to make the wrong moves. Find out how to do it right and build your brand on the fastest-growing social network with this guide. Expert tips show you how to nurture a following, encourage participation, and engage your audience as you implement effective marketing techniques!

  • Get on board — discover your Pinterest personality to best showcase your business, and then get up to speed on proper etiquette and lingo
  • Build a following — find out how to get active on Pinterest, get customers and clients to follow you, and become a well-liked member of the community
  • Buzz, buzz, buzz — generate Pinterest traffic, use tricks to track content, and then learn how to go viral as part of a successful marketing campaign
  • The results are in — get the tools to measure the results of your Pinterest efforts and determine if you've achieved your marketing goals
  • Follow the leader — view pins that went viral to see how other companies have effectively used Pinterest

Open the book and find:

  • Secrets for getting invited and setting up your account
  • Tips for naming and organizing your boards
  • Steps for pinning, repinning, commenting, and liking
  • Advice on how to run the right contests
  • Strategies for launching a product on Pinterest
  • Ways to showcase your personality through pins
  • How to humanize your brand and introduce followers
  • Techniques for building a strong community

Learn to:

  • Seek an invitation and set up your account
  • Name and organize your boards, pin, comment, and like
  • Run contests, launch or test products, and humanize your brand
  • Showcase your personality through pins and build a community

About the Author

Kelby Carr is the founder and CEO of Type-A Parent, a social network and online magazine-style blog for moms and dads. She also founded the Type-A Parent Conference, an annual blogging and social media conference. Kelby is active on Pinterest with thousands of followers and hundreds of pins. Kelby is the author of Pinterest For Dummies.

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Most Helpful Customer Reviews

3 of 3 people found the following review helpful By L. M. Keefer TOP 50 REVIEWERVINE VOICE on January 25, 2013
Format: Paperback Verified Purchase
If you want an introduction to Pinterest and to expanding your business with the aid of this social media tool, this is a well-designed, accessible book for basic concepts. I liked the physical design of the book for clarity. Good graphics, checks, tips, light and dark print so it's well formatted.

I bought several copies of this book to use for a tutorial for a client who has a clothing design business who knows nothing about pinterest and wants help setting up her profile, naming and organizing her boards, pinning images, following leaders in her business, transporting images from design websites, blogs, magazine sites and repinning others' images.

What I liked about the book is that it is written for the beginner and it has tips for marketing your business so you get two for the price of one. I have been using Pinterest for about 6 months for my interior design classes that I teach. I use pinterest to catalog and store images which I use in class. I have 40,000 images stored on Pinterest, and over 6000 followers who follow my boards, but I still learned some essential concepts reading this book as I never read any how-to's on Pinterest. I found some gaps in my knowledge of Pinterest which this book filled in.

I've been stumbling along through trial and error, but when you are being paid to teach someone, felt I needed to find out what I hadn't discovered on my own. And there were some key activities this book taught me. It was helpful to have a couple of copies so I could send the student home with the book for homework help as she sets up her boards until our next session.

The author is active on Pinterest. You can check out her profile on Pinterest. She has a board on this book and pinterest tips.
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By Mimi on August 5, 2013
Format: Kindle Edition
Great tips and overview of how to use Pinterest. It is a really fun social media tool and clearly Kelby Carr is a master at it!
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Format: Paperback
A nice, short book on navigating a fairly simple site and the way it can help those seeking to increase sales, this Dummies guide fulfills its aims well. Carr spends part of the book giving you details on how to use Pinterest and the latter half pointing up the benefits and pitfalls of a strategy that uses the site to build your brand, market your products, and build a following.

With the growing power of Pinterest, an excellent guide for the uninitiated, although there have been minor tweaks in appearance since publication as with any popular website.
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