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Pinterest Power: Market Your Business, Sell Your Product, and Build Your Brand on the World's Hottest Social Network Paperback – October 30, 2012
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From the Author
Wondering if Pinterest can help you grow revenue? It can.
In Pinterest Power you'll find the tools, tips, and techniques to market your business, sell your products and expand your reach. Here is what Susan Koger, Co-founder of Modcloth, has to say about Pinterest Power:
"Pinterest Power is the ultimate guide for any small business owner hoping to leverage the Pinterest social platform to increase sales and brand awareness. Jason Miles and Karen Lacey answer the right questions for the busy entrepreneur or marketing leader looking to explore a Pinterest account for his or her business. The book details the most important aspects of launching a Pinterest strategy: basics of the platform, real-world examples from innovative brands, and strategic advice from experts in the field. There are powerful case studies from small companies such as Liberty Jane Clothing and BurdaStyle, the former seeing sales double after implementing a Pinterest strategy and the latter seeing the site refer over 25 percent of its traffic! The early adopters high-lighted in the book offer invaluable best practices that will provide a solid foundation for building your own Pinterest presence..."
[Susan should know - the Modcloth Pinterest account has over 2.2 million followers.]
Let me give you a quick overview of how Pinterest Power is unique:
First, we take you inside our small business numbers and explain how Pinterest impacted Liberty Jane Clothing. We share the before and after site traffic, revenue details, and clear examples of how we benefited from the power of Pinterest. This isn't social media theory; it's a collection of hard won principles and best practices. We explain how we actually use Pinterest to make money. You can verify that we use Pinterest by looking at our profile at pinterest.com/cinnamonmiles/.
Finally, we interview the Pinterest team and they share wisdom and insight on how brands should use Pinterest for maximum success. You won't find this information in any other book, or online interview. It's only available in Pinterest Power.
We've built this book as a detailed blueprint for effective marketing on Pinterest, with chapter after chapter of selling strategies, concepts, tips, and tactics all designed to get you launched successfully on this amazing new social media site.
If you need a Pinterest plan that is battle tested, proven to work in the real world of competitive marketing, and written by small business marketers for other small business marketers, then Pinterest Power is for you.
All the best on your Pinterest marketing efforts,
Co-founder of Liberty Jane Clothing
About the Author
Karen Lacey, MS, RD, CD is currently the director of the dietetics program at the University of Wisconsin-Green Bay. Karen has over 15 years of experience in dietetics' education, having also previously directed the dietetic internship at UW-Green Bay. Her career in dietetics began as a clinical dietitian and her expertise focuses on the implementation of ADA's Nutrition Care Process; having chaired the work group that first developed the Nutrition Care Process and Model in 2003. She is a coauthor of Medical Nutrition Therapy: A Case Study Approach, 3rd. Ms. Lacey has been and remains very active with the national, state and local dietetic associations. She has served on ADA's Commission for Dietetic Education (CADE) and continues to be a program reviewer for CADE. Karen is also a member of ADA's Association Position Committee and was recently elected as the Wisconsin Dietetic Association President-Elect. Ms. Lacey completed her Bachelor of Science Degree in Foods and Nutrition from Valparaiso University, and a Master's of Science in Dietetics with emphases in Clinical Dietetics and Management from Mt. Mary College, in Milwaukee, Wisconsin. She completed a Dietetic Internship at the University of Michigan Hospitals in Ann Arbor, Michigan. Karen is the recipient of ADA's Outstanding Dietetic Educator Award for both Didactic Programs and Dietetic Internships from Area 2 as well as Wisconsin Dietetic Association's State Medallion Award.
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Top Customer Reviews
One of the business-popular-tech magazines (Inc or Fast Company or Wired) covered the previous books about Pinterest a few months before Pinterest Power came out, and the reviews were all a bit dismissive. At that time, I held on to my money as a result. It may well be that Pinterest itself has matured and those books were premature. YMMV. I have followed Jason's pins and blog for a while and I like his approach. Tested, responsible, pragmatic, proven.
The book is easy, straightforward, and thorough, and if you're serious about using Pinterest to generate traffic, leads, and sales, you will be able to learn a lot. It's WAY cheaper than any of the on-line education I've seen, and covers at least as much if not a great deal more. More accessible, IMO, and bathtub friendly in a way anything online is simply not.
I'm not completely happy with the explanation of how US Copyright law intersects with Pinterest (in short, the authors punted with an "IANAL" clause). IMO, businesses are much more likely to be the target of a copyright challenge, because we have (at least in the eyes of the prosecution) the money. Copyright law is not difficult.Read more ›
This is an excellent book for all experience levels: whether you've been using Pinterest for months or you're just getting started, and whether you have extensive online marketing experience or you're new to the world of social media marketing. This book focuses on the use of Pinterest for all types of businesses and organizations, and it provides specific examples for how to use the site.
You'll learn how Pinterest can be of use to service-based businesses, product-based businesses, and nonprofits. If you're an eBay seller, an Amazon author, or an Etsy seller, you'll learn how to integrate Pinterest into your marketing efforts. You'll also learn how to use Pinterest for your school, your church, your local sports team, or your community or government organization. This book provides clear examples on how all types of businesses and organizations can use Pinterest.
Pinterest Power will also show you how to run contests on Pinterest, how to drive traffic to your Pinterest profile, and how to drive traffic from Pinterest to your own website. It also provides suggestions for an integrated marketing approach, and explains how to add Pinterest to your online marketing strategy. You'll learn the difference between camptaigns and tactics, and how you can run marketing campaigns using Pinterest.Read more ›
Most Recent Customer Reviews
In his 2000 film of Nick Hornby’s 1995 book, John Cusack makes an observation that, in the context of the movie makes perfect sense, but that, when considered outside of it,... Read morePublished 2 months ago by Them
A lot of good information. Jason gives examples from his own company - always a plus to hear about how someone else uses technology!Published 3 months ago by Amazon Customer