Pinterest Power: Market Your Business, Sell Your Product, and Build Your Brand on the World's Hottest Social Network [Paperback]

Jason G. Miles (Author), Karen Lacey (Author)

Book Description

Publication Date: October 9, 2012

Start Marketing NOW on the World's Fastest-Growing Website!
You thought Facebook, YouTube, and Twitter were big? Pinterest is outpacing them all. As a marketer, you can't afford to ignore this amazing new platform. Why should you start marketing right now on Pinterest? In a word: MORE. You'll drive more traffic, get more customers, and make more money than ever!

"Pinterest has unimaginable potential as a marketing and customer relationship building tool. In this fantastic book Jason and Karen reveal their highly effective blueprint for using it the right way. This is the guide to Pinterest that I'm having my staff read." -- JIM COCKRUM, bestselling author of Free Marketing: 101 Low and No-Cost Ways to Grow Your Business

"Pinterest is one of the hottest and fastest social tools on the Internet today. It's growing faster than Facebook did, and you don't want to be left behind. Jason Miles will show you step-by-step how he uses Pinterest to make money online." -- SKIP MCGRATH, author of Three Weeks to eBay Profits

Editorial Reviews

From the Author

Are you a marketer or small business owner trying to improve sales? Wondering if Pinterest can help you grow revenue? It can. 
 
In Pinterest Power you'll find the tools, tips, and techniques to market your business, sell your products and expand your reach. Here is what Susan Koger, Co-founder of Modcloth, has to say about Pinterest Power:
 
"Pinterest Power is the ultimate guide for any small business owner hoping to leverage the Pinterest social platform to increase sales and brand awareness. Jason Miles and Karen Lacey answer the right questions for the busy entrepreneur or marketing leader looking to explore a Pinterest account for his or her business. The book details the most important aspects of launching a Pinterest strategy: basics of the platform, real-world examples from innovative brands, and strategic advice from experts in the field. There are powerful case studies from small companies such as Liberty Jane Clothing and BurdaStyle, the former seeing sales double after implementing a Pinterest strategy and the latter seeing the site refer over 25 percent of its traffic! The early adopters high-lighted in the book offer invaluable best practices that will provide a solid foundation for building your own Pinterest presence..."
 
[Susan should know - the Modcloth Pinterest account has over 2.2 million followers.]

Let me give you a quick overview of how Pinterest Power is unique:
 
First, we take you inside our small business numbers and explain how Pinterest impacted Liberty Jane Clothing. We share the before and after site traffic, revenue details, and clear examples of how we benefited from the power of Pinterest. This isn't social media theory; it's a collection of hard won principles and best practices. We explain how we actually use Pinterest to make money. You can verify that we use Pinterest by looking at our profile at pinterest.com/cinnamonmiles/. 

 

Next, we interview some of the most successful small businesses on Pinterest. We include great companies like Modcloth, BurdaStyle, MADE and more. Our interviews shed light on how these smart marketers are using this new platform to generate massive referral traffic. They share their tips and techniques with surprising candidness. We also include insights from non-profits and service providers, not just physical product sellers. Many service providers are using Pinterest successfully, you can learn from their success.
 
Finally, we interview the Pinterest team and they share wisdom and insight on how brands should use Pinterest for maximum success. You won't find this information in any other book, or online interview. It's only available in Pinterest Power.
 
We've built this book as a detailed blueprint for effective marketing on Pinterest, with chapter after chapter of selling strategies, concepts, tips, and tactics all designed to get you launched successfully on this amazing new social media site. 
 
If you need a Pinterest plan that is battle tested, proven to work in the real world of competitive marketing, and written by small business marketers for other small business marketers, then Pinterest Power is for you.
  
All the best on your Pinterest marketing efforts, 
 
Jason Miles
Co-founder of Liberty Jane Clothing
Seattle, Washington

Product Details

• Paperback: 240 pages
• Publisher: McGraw-Hill; 1 edition (October 9, 2012)
• Language: English
• ISBN-10: 0071805567
• ISBN-13: 978-0071805568
• Product Dimensions: 6.1 x 0.6 x 9 inches
• Shipping Weight: 12 ounces (View shipping rates and policies)
• Average Customer Review: 4.8 out of 5 stars  See all reviews (45 customer reviews)
• Amazon Best Sellers Rank: #126,955 in Books (See Top 100 in Books)
  • #54 in Books > Business & Investing > Marketing & Sales > Marketing > Multilevel
  • #77 in Books > Business & Investing > Small Business & Entrepreneurship > Marketing

Most Helpful Customer Reviews

6 of 6 people found the following review helpful

4.0 out of 5 stars Well worth the money November 13, 2012

By Karen Tiede VINE™ VOICE

Format:Paperback

Full disclosure: I paid full (Amazon) price for my copy of this book (that is, I did not receive a review copy) but I did receive a ton of associated "reserve your copy in advance" material as part of the purchase. The goodies aren't changing my review. I reserve five stars for books that pretty much change my core thinking about something, and Pinterest Power doesn't do that. However, it's good, it's as good as any of the current crop of Pinterest how-to books, and I like the tone.

One of the business-popular-tech magazines (Inc or Fast Company or Wired) covered the previous books about Pinterest a few months before Pinterest Power came out, and the reviews were all a bit dismissive. At that time, I held on to my money as a result. It may well be that Pinterest itself has matured and those books were premature. YMMV. I have followed Jason's pins and blog for a while and I like his approach. Tested, responsible, pragmatic, proven.

The book is easy, straightforward, and thorough, and if you're serious about using Pinterest to generate traffic, leads, and sales, you will be able to learn a lot. It's WAY cheaper than any of the on-line education I've seen, and covers at least as much if not a great deal more. More accessible, IMO, and bathtub friendly in a way anything online is simply not.

I'm not completely happy with the explanation of how US Copyright law intersects with Pinterest (in short, the authors punted with an "IANAL" clause). IMO, businesses are much more likely to be the target of a copyright challenge, because we have (at least in the eyes of the prosecution) the money. Copyright law is not difficult. If you're pinning for a business, you owe it to your business to understand how it works a little better than is explained here, although, I agree, the gist is correct: credit your sources (and, IMO, stay away from Tumblr).

I don't know whether the "don't pin from this site" functionality was available before the book was written; I wish it had been addressed. National Geographic is the most prominent site I have discovered using that code; stolen NatGeog images are all over Pinterest (and probably a few on my boards, although I have deleted some that I since came to recognize).

Somewhat minor quibble, unless your business is photography itself, which appears to have the most at risk.

Elsewise, you'll do well with Pinterest Power, you're bound to learn something, and follow Jason's blog and boards to stay up to date, because Pinterest is changing faster than paper can keep up with.

4 of 4 people found the following review helpful

5.0 out of 5 stars Tons of GREAT information! October 24, 2012

By janet

Format:Paperback|Amazon Verified Purchase

I found this book easy to read and filled with lots of great information about marketing and Pinterest. The points listed at the end of each chapter were great at focusing on exactly what needs to be considered. Good for a beginner or a seasoned user of social networks, this helps to explain how to tie everything together and get the most eyes on your product.

3 of 3 people found the following review helpful

4.0 out of 5 stars Worth the Purchase January 6, 2013

By Avant-Carde

Format:Paperback

As a small business owner (handmade cards, gifts and decor - avantcarde.etsy.com), I purchased this book as a way to boost our presence on Pinterest. Given that our products are visually appealing, I knew that learning about the 'power' of Pinterest (and being a part of this new social media giant) would be important to the growth of our business. I have been very impressed with the book and its content. When I bought the book, I knew the basics of Pinterest and had already successfully set up an Account and created several boards. Since I knew nothing beyond that, I wanted a book that would guide me through leveraging Pinterest and integrating it into our overall marketing strategy. I learned tons and have been implementing many of the techniques presented. The book is easy to read, well organized and full of valuable information that will benefit any business owner interested in using Pinterest. Would recommend highly.