Drying off has never been as luxurious as with these super-soft hand towels. Expertly made in Turkey with 600 grams per square meter of Hydrocotton, the hand towels get their supple feel from a unique spinning process. The result is a low-twist, chunkier yarn that is thick yet lightweight and exceptionally soft. The process also allows the threads to open up for a high degree of absorbency. An attractive banded border at one end adds a subtle contrasting texture and a finished look. Machine wash and dry without fabric softener, which can block absorption. The hand towel measures approximately 20 by 30 inches and weighs 8 ounces. For easy accessorizing, the hand towel comes in a choice of colors and coordinates with a full line of Hydrocotton washcloths, bath sheets, bath towels, and even bathrobes, in the same palette.
Hydrocotton: Hydrocotton is designed to be extra soft, plush, and absorptive, qualities most desired in bath linens. Hydrocotton is the patented name of a cotton fabric produced by the Eke Textile Industry and Trading Company in the Denizli region of Turkey. The fabric is made by spinning cotton yarns at a uniquely low rate specific only to Hydrocotton. If spun more, the yarns would produce a fabric nearer to traditional cotton in feel and would be less absorbent. If spun less, the fabric would become weaker and would not stand up as well to everyday use. In Hydrocotton, open loops exist throughout the yarn, which increase its absorbency level. Once woven, Hydrocotton goes through a unique wash cycle that helps the loops expand, resulting in an even higher level of plushness and absorption.
History of the Textile Mill
Founded in Denizli, Turkey, in 1989 by Mr. Eke himself, the Eke Textile Industry and Trading Company began its operations with just a 1,500 square meter area and eight weaving looms. By 1991, the company established a sewing line to broaden its product range and increase market share. Soon, two computer-aided ETON system lines and 46 stations were added. The Swedish ETON system guarantees a minimum error rate of 2%-3%. It is an assembly-line-like system that allows the producer to know exactly who in which station is responsible for each part of the production process. This greatly minimizes production flaws, which earns EKE its stellar reputation for superior products. To meet continually growing demand, the operation was moved to a new 10,000 square meter plant in 1996. Mr. Eke is still in charge of daily operations and EKE has come to boast a 500+ strong workforce.
History of the Region
Denizli is the most famous city in Turkey for towels and bathrobes. The factories have employed a long line of towel weavers from the mountain top village of Babadag, near Denizli. Weaving is a tradition that has been perfected over the past 300 years. The technique originated from the weaving of Turkish carpets, and eventually moved to towels with the use of thinner cotton yarns. Denizli is not only known for its towels, but also for its hot springs, known as "Pamukkale," or, in English, "Cotton Castle." The natural thermal water, containing limestone, has flowed over the hilltops for hundreds of years, creating a smooth rock formation that gives the hills their clean, white appearance. Denizli is also one of the largest marble producing areas in the world. Their second biggest export after textiles is marble stone.