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Using the S.T.R.O.N.G. Method, you will discover that PITCH ANYTHING gives you a common vocabulary in identifying hurdles that might keep you from getting your next deal. You will learn how to read subtle (but obvious) shifts in power during meetings; how to own the room by creating local star-power and capture the alpha position; you will learn when to press forward and when to pause. Once you realize you have control over the agenda and the flow, you’ll always stay composed, get the high-status position, own the frame, and get to the hook point. Then, closing is easy.
PITCH ANYTHING is a fast-paced narrative packed with crystal clear examples illustrating the unique S.T.R.O.N.G. Method, which takes advantage of how the brain really works by Setting the Frame; Telling the Story; Revealing the Intrigue; Offering the Prize; Nailing the Hookpoint; and Getting a Decision. These are methods to get frame control, a way of making your perspective the dominant one in social encounters. Each of these tactics can get you closer to closing a deal. Used together, they give you complete control over the pitch process.
IF YOU’RE THE FRONT MAN, THE PERSON WHO HAS TO PITCH THE DEAL OR SELL SOMETHING, THEN TODAY YOU HAVE TO RISE TO A NEW LEVEL. Your marketplace is more crowded than ever. Socially,with people’s attention splintered over half dozen devices, and the speed of life increasing, the attention of your target is growing more and more scarce. If you can’t get and keep your target’s attention, then it doesn’t matter how well you present the information about your product or deal. And getting attention isn’t a technical or business skill; it’s become social skill.
Great book, very insightful!!!
You will end up being in total control and will never experience that horrible feeling of having the person you are trying to pitch to make you feel like a loser.
As a writer, you may be reading this last paragraph and think this book is only for business people and way beyond your publishing life.
The big issue: Oren Klaff views sales as pure confrontation.
If you want to learn how to pitch clients who will play games with you and manipulate you - and attempt to... Read more
Great Book, loved it. Wish I could get this guy to help me license my products.Published 5 hours ago by REiler
At first, it made sense. Then I realized what a load of crap this book is just like a lot of other books. Read morePublished 6 days ago by Jason Cao
This book sounds like a perfect work of an internet marketing scam artist. Like most good works of fiction, the book is a riveting read and the ideas are presented in a manner to... Read morePublished 10 days ago by haguar
I absolutely loved this book and have been using the material in it to improve my business success. I do not go out to make pitches as does Mr Klaff, but people come to me to buy... Read morePublished 13 days ago by Winfield G. Jones
Entertaining, but poorly organized. The chapters are a MESS. There's not even a specific chapter allocated to (or so much as named after) each of the items in his acronym: STRONG. Read morePublished 18 days ago by Four Fingers
This book lives up to its name. Yes it's about pitching big deals, but if you're paying attention, the approach can be used in all social situations. Read morePublished 22 days ago by Max Rouzier
Absolutely Genius! Opened my eyes for different perspective about making deals and how "frames" are important. And Actually really fun to do it! Read morePublished 22 days ago by Szymek