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Using the S.T.R.O.N.G. Method, you will discover that PITCH ANYTHING gives you a common vocabulary in identifying hurdles that might keep you from getting your next deal. You will learn how to read subtle (but obvious) shifts in power during meetings; how to own the room by creating local star-power and capture the alpha position; you will learn when to press forward and when to pause. Once you realize you have control over the agenda and the flow, you’ll always stay composed, get the high-status position, own the frame, and get to the hook point. Then, closing is easy.
PITCH ANYTHING is a fast-paced narrative packed with crystal clear examples illustrating the unique S.T.R.O.N.G. Method, which takes advantage of how the brain really works by Setting the Frame; Telling the Story; Revealing the Intrigue; Offering the Prize; Nailing the Hookpoint; and Getting a Decision. These are methods to get frame control, a way of making your perspective the dominant one in social encounters. Each of these tactics can get you closer to closing a deal. Used together, they give you complete control over the pitch process.
IF YOU’RE THE FRONT MAN, THE PERSON WHO HAS TO PITCH THE DEAL OR SELL SOMETHING, THEN TODAY YOU HAVE TO RISE TO A NEW LEVEL. Your marketplace is more crowded than ever. Socially,with people’s attention splintered over half dozen devices, and the speed of life increasing, the attention of your target is growing more and more scarce. If you can’t get and keep your target’s attention, then it doesn’t matter how well you present the information about your product or deal. And getting attention isn’t a technical or business skill; it’s become social skill.
Best book about pitching I have ever read!
I am an entrepreneur and I've used his techniques to raise money successfully for my business. Read more
Great book that has forever changed the way I approach pitching really any kind of idea - not just business but in life. Read morePublished 23 hours ago by Andrew P.
I'm only 1/3 into this book and I love it. I love what Oren talks about. His stories are engaging and gripping. It's kinda a page turner.... Read morePublished 2 days ago by Jonathan
A great read for any entrepreneur with a service or product they need to sell and understanding the best approach to do so in my opinionPublished 5 days ago by Nicholas Dogulin
Absolutely game changing. I have read my share of business books over the years. This blows away anything I have ever learned in sales and marketing. Top notch. Read morePublished 6 days ago by justin
when i read this explanations about how the author managed to create all this strategies to be in a power position during meetings, and how he feels like a supe hero when h... Read morePublished 11 days ago by Rodrigo Rosset
He offers entertaining writing, some good ideas and some that are more than a little questionable. He speaks of the brain and research but never references the research so you will... Read morePublished 12 days ago by V. Bede