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Using the S.T.R.O.N.G. Method, you will discover that PITCH ANYTHING gives you a common vocabulary in identifying hurdles that might keep you from getting your next deal. You will learn how to read subtle (but obvious) shifts in power during meetings; how to own the room by creating local star-power and capture the alpha position; you will learn when to press forward and when to pause. Once you realize you have control over the agenda and the flow, you’ll always stay composed, get the high-status position, own the frame, and get to the hook point. Then, closing is easy.
PITCH ANYTHING is a fast-paced narrative packed with crystal clear examples illustrating the unique S.T.R.O.N.G. Method, which takes advantage of how the brain really works by Setting the Frame; Telling the Story; Revealing the Intrigue; Offering the Prize; Nailing the Hookpoint; and Getting a Decision. These are methods to get frame control, a way of making your perspective the dominant one in social encounters. Each of these tactics can get you closer to closing a deal. Used together, they give you complete control over the pitch process.
IF YOU’RE THE FRONT MAN, THE PERSON WHO HAS TO PITCH THE DEAL OR SELL SOMETHING, THEN TODAY YOU HAVE TO RISE TO A NEW LEVEL. Your marketplace is more crowded than ever. Socially,with people’s attention splintered over half dozen devices, and the speed of life increasing, the attention of your target is growing more and more scarce. If you can’t get and keep your target’s attention, then it doesn’t matter how well you present the information about your product or deal. And getting attention isn’t a technical or business skill; it’s become social skill.
If you focus on human behavior in business, this book is for you! It doesn't get much better than this!Published 7 hours ago by Lisa St. John
This book feels like 21st century sales.
I can't describe it, this book is entirely on a league of it's own. It blows every other sales book I have read out of the water. Read more
I didn't like the first few chapters where the author talks about frame control and crop brain. I thought it was non sense and gave up on reading the rest. Read morePublished 10 days ago by Ed
"THE best way to conduct business, hands down." "Sun Tzu Channeled into Business"
This review may sound like I was paid to do this, but that's because the results of... Read more
Very unique book that changed my entire outlook on pitching/presenting. Introduced a lot of concepts which we all unconsciously know but fail to acknowledge (or realize) such as... Read morePublished 17 days ago by T. Koshy
This is the human nature 101. This is the Self confidence manual Tony Robbins cannot write for us. This is the; 33 Strategies of war / Selfish gene / Blink / Red Queen /... Read morePublished 1 month ago by Kamil