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Using the S.T.R.O.N.G. Method, you will discover that PITCH ANYTHING gives you a common vocabulary in identifying hurdles that might keep you from getting your next deal. You will learn how to read subtle (but obvious) shifts in power during meetings; how to own the room by creating local star-power and capture the alpha position; you will learn when to press forward and when to pause. Once you realize you have control over the agenda and the flow, you’ll always stay composed, get the high-status position, own the frame, and get to the hook point. Then, closing is easy.
PITCH ANYTHING is a fast-paced narrative packed with crystal clear examples illustrating the unique S.T.R.O.N.G. Method, which takes advantage of how the brain really works by Setting the Frame; Telling the Story; Revealing the Intrigue; Offering the Prize; Nailing the Hookpoint; and Getting a Decision. These are methods to get frame control, a way of making your perspective the dominant one in social encounters. Each of these tactics can get you closer to closing a deal. Used together, they give you complete control over the pitch process.
IF YOU’RE THE FRONT MAN, THE PERSON WHO HAS TO PITCH THE DEAL OR SELL SOMETHING, THEN TODAY YOU HAVE TO RISE TO A NEW LEVEL. Your marketplace is more crowded than ever. Socially,with people’s attention splintered over half dozen devices, and the speed of life increasing, the attention of your target is growing more and more scarce. If you can’t get and keep your target’s attention, then it doesn’t matter how well you present the information about your product or deal. And getting attention isn’t a technical or business skill; it’s become social skill.
A very entertaining book with very useful concepts and really nice to read.
You will end up being in total control and will never experience that horrible feeling of having the person you are trying to pitch to make you feel like a loser.
Yes, it's business focused and an amazing read but the truth is that the lessons contained in the book can be used in any situation.
Without a doubt the best business book I have ever read. While books like The E-Myth Revisited and Good to Great are essential reads to get your systems and culture in order, if... Read morePublished 2 days ago by Simon Derrick-Roberts
Excellent book! It has a lot of little advices that has big impact for your pitchesPublished 7 days ago by Victor Du Solier
Loved the technique and its application to anything you wish to sell, present or pitch.
Would recommence it to teachers and salespeople. Read more
I profoundly recommend this amazing book for any kind of professional field. Is the most assertive tool in not only closing deals, but all the strategic points in every step of the... Read morePublished 14 days ago by jeanette
Very good tips in this book. It is not verbose. Sprinkled well with actual real life events. This is coming from someone who has pulled off big deals in investment banking, the... Read morePublished 23 days ago by Sagheer
Learn from a real life business man who has pitched and won both multi-million and billion dollar deals alike. Read morePublished 24 days ago by Cody