Reviews from popular websites can make or break your product. So why do so many developers throw opportunities away? Some devs work on their apps and hardware for months or years and then send in weak, quickly written pitches that fail to sell their excitement. These two-minute e-mails and months-in-development ideas quickly move from the blogger’s inbox to the trashcan rather than getting featured on the front page of a site.
In this short ebook, you'll learn from experts and noted bloggers Erica Sadun and Steven Sande about the successful pitch. You'll discover how to effectively position and sell your app's story. Sure, you still won't be guaranteed any positive reviews, but you'll learn how to avoid many of the most common pitfalls that send your message off-track.
Remember this: most web site staff members are passionate about good apps and accessories. They want to love your product as much as you do—but if you don't tell them why, your pitch will be lost among the hundreds that sites receive daily. Having your product featured on a top website in a positive light turns sales from lackluster to blockbuster.
This ebook offers simple and practical advice with real-world examples. The topics discussed will help you strengthen the way you think about promotion and marketing. You'll see where other developers have gone wrong and where they've gotten it exactly right, lessons that you can apply to your own marketing efforts with real world examples and success stories.
Written with a sense of humor, Pitch Perfect also features illustrations by The Joy of Tech's Nitrozac and Snaggy that will have you laughing while you learn.
"A must-read for anyone trying to get their app reviewed by the media"
- Aaron Watkins, President - Appency PR
“This book illustrates the intricate relationship between product developers and bloggers so well, that I can almost hear David Attenborough’s disembodied voice narrating the complex dance.”
- Carl E. Moebis @ iBackFlip Studios LLC
“As a long time indie app publisher I felt like someone had finally lifted the veil over what really goes on in the minds of the reviewers at a major blog site.”
- Ken Landau, co-founder, mobileAge, LLC
“Lots of bite-sized action points and for the savvy developer without the massive PR budget, this is Gold”
- Tope Abayomi, AppDesignVault Founder
“This book is fabulous. I wish I would have read it 3 weeks ago. It would have saved me some embarrassment. I haven’t been able to put it down since I started.”
- Jon Fawcett, Jon Fawcett, Owner, [Fuse]Chicken
“[E]very developer probably would benefit by checking out this e-book before approaching a publication with either a press release or a pitch to do a review…These two writers have been there and done it all, so their advice is spot on. Pitch perfect is 235 pages, well written, informative, and has an extensive table of contents.”
- John Martellaro, the Mac Observer
“There are tons of great mobile programming resources but very few great resources for app marketing. Erica and Steve do a fantastic job in their book Pitch Perfect explaining in detail the best way to raise awareness for your indie apps. I have virtual yellow highlighter all over my copy!”
- Elia Freedman, CEO, Infinity Softworks, maker of powerOne calculators
“Because of Perfect Pitch, I now have a glimpse of a bloggers life and can ask myself, “What would I want to see/read if I was in their shoes?” I enjoyed learning from the many real life examples of Do’s and Don’ts, the importance of the subject line, and the structure of a description. I also laughed quite a few times at the comics throughout the book. The comic where the mom reviewed her sons app cracked me up.”
- Saied G, It’s About Time Products LLC
“I bought & gifted “Pitch Perfect” after seeing @macgenie’s tweet last week. Started it today. Condensed wisdom.”
– Mark Fuccio, Tactics Sells High Tech Inc.
This book has approximately 235 pages.
In this short ebook, you'll learn from experts and noted bloggers Erica Sadun and Steven Sande about the successful pitch. You'll discover how to effectively position and sell your app's story. Sure, you still won't be guaranteed any positive reviews, but you'll learn how to avoid many of the most common pitfalls that send your message off-track.
Remember this: most web site staff members are passionate about good apps and accessories. They want to love your product as much as you do—but if you don't tell them why, your pitch will be lost among the hundreds that sites receive daily. Having your product featured on a top website in a positive light turns sales from lackluster to blockbuster.
This ebook offers simple and practical advice with real-world examples. The topics discussed will help you strengthen the way you think about promotion and marketing. You'll see where other developers have gone wrong and where they've gotten it exactly right, lessons that you can apply to your own marketing efforts with real world examples and success stories.
Written with a sense of humor, Pitch Perfect also features illustrations by The Joy of Tech's Nitrozac and Snaggy that will have you laughing while you learn.
"A must-read for anyone trying to get their app reviewed by the media"
- Aaron Watkins, President - Appency PR
“This book illustrates the intricate relationship between product developers and bloggers so well, that I can almost hear David Attenborough’s disembodied voice narrating the complex dance.”
- Carl E. Moebis @ iBackFlip Studios LLC
“As a long time indie app publisher I felt like someone had finally lifted the veil over what really goes on in the minds of the reviewers at a major blog site.”
- Ken Landau, co-founder, mobileAge, LLC
“Lots of bite-sized action points and for the savvy developer without the massive PR budget, this is Gold”
- Tope Abayomi, AppDesignVault Founder
“This book is fabulous. I wish I would have read it 3 weeks ago. It would have saved me some embarrassment. I haven’t been able to put it down since I started.”
- Jon Fawcett, Jon Fawcett, Owner, [Fuse]Chicken
“[E]very developer probably would benefit by checking out this e-book before approaching a publication with either a press release or a pitch to do a review…These two writers have been there and done it all, so their advice is spot on. Pitch perfect is 235 pages, well written, informative, and has an extensive table of contents.”
- John Martellaro, the Mac Observer
“There are tons of great mobile programming resources but very few great resources for app marketing. Erica and Steve do a fantastic job in their book Pitch Perfect explaining in detail the best way to raise awareness for your indie apps. I have virtual yellow highlighter all over my copy!”
- Elia Freedman, CEO, Infinity Softworks, maker of powerOne calculators
“Because of Perfect Pitch, I now have a glimpse of a bloggers life and can ask myself, “What would I want to see/read if I was in their shoes?” I enjoyed learning from the many real life examples of Do’s and Don’ts, the importance of the subject line, and the structure of a description. I also laughed quite a few times at the comics throughout the book. The comic where the mom reviewed her sons app cracked me up.”
- Saied G, It’s About Time Products LLC
“I bought & gifted “Pitch Perfect” after seeing @macgenie’s tweet last week. Started it today. Condensed wisdom.”
– Mark Fuccio, Tactics Sells High Tech Inc.
This book has approximately 235 pages.
