Place Promotion: The Use of Publicity and Marketing to Sell Towns and Regions [Hardcover]

John R. Gold (Editor), Stephen V. Ward (Editor)

Book Description

ISBN-10: 0471948349 | ISBN-13: 978-0471948346 | Publication Date: June 1994 | Edition: 1

Examines how place images are created, articulated, developed and assessed at a variety of scales and contexts. Chapters one through three present a theoretical analysis of how images are created, use insights from communication theory, as well as describe a ``vocabulary'' and ``grammar'' of effective place promotion. The remainder of the book analyzes specific types of place promotion in a series of thematic but example-rich chapters covering cities, suburbs, industrial towns, fairs and festivals, the countryside, the American west, China and Eastern Europe.

Editorial Reviews

From the Publisher

Examines how place images are created, articulated, developed and assessed at a variety of scales and contexts. Chapters one through three present a theoretical analysis of how images are created, use insights from communication theory, as well as describe a ``vocabulary'' and ``grammar'' of effective place promotion. The remainder of the book analyzes specific types of place promotion in a series of thematic but example-rich chapters covering cities, suburbs, industrial towns, fairs and festivals, the countryside, the American west, China and Eastern Europe.

Product Details

• Hardcover: 278 pages
• Publisher: John Wiley & Sons; 1 edition (June 1994)
• Language: English
• ISBN-10: 0471948349
• ISBN-13: 978-0471948346
• Product Dimensions: 9.8 x 7.6 x 0.9 inches
• Shipping Weight: 1.8 pounds
• Amazon Best Sellers Rank: #3,632,287 in Books (See Top 100 in Books)