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Starred Review. In this spellbinding behind-the-scenes look at Google, New York Times columnist Stross (The Microsoft Way) provides an intimate portrait of the company's massively ambitious aim to organize the world's information. Drawing on extensive interviews with top management and his astonishingly open access to the famed Googleplex, Stross leads readers through Google's evolution from its humble beginnings as the decidedly nonbusiness-oriented brainchild of Stanford Ph.D. students Sergey Brin and Larry Page, through the company's early growing pains and multiple acquisitions, on to its current position as global digital behemoth. Tech lovers will devour the pages of discussion about the Algorithm; business folk will enjoy the accounts of how company after company, including Microsoft and Yahoo, underestimated Google's technology, advertising model and ability to solve problems like scanning library collections; and general readers will find the sheer scale and scope of Google's progress in just a decade astounding. The unfolding narrative of Google's journey reads like a suspense novel. Brin, Page and CEO Eric [Schmidt] battle competitors and struggle to emerge victorious in their quest to index all the information in the world. (Sept.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to an out of print or unavailable edition of this title.
Stross, a college business professor who writes the New York Times column “Digital Domain,” conveys how, in its overreaching pursuit of growth, Google continues to offer unprecedented access to information while raising questions about copyright and privacy issues. The goal of Google, founded by two engineering graduate students 10 years ago, is to organize and profit from the entirety of the world’s information. With its self-proclaimed “Don’t Be Evil” corporate mantra, Google also plans on unseating archrival Microsoft as king of the hill by introducing “cloud computing,” whereby the Internet becomes the operating system, software, and storage medium, thereby eliminating the need for software upgrades. Google has made its fortune on the unobtrusive text ads that appear to the right of search results, using a complex, self-evolving system called the Algorithm to both match ads to the search parameters and auction those ads to the highest bidder. As the first outsider to receive unfettered access to Google’s headquarters, top management, and company meetings, Stross has provided the most in-depth look at the company to date. --David Siegfried --This text refers to an out of print or unavailable edition of this title.See all Editorial Reviews
This should have been a great book - the subject certainly is. The writing was lacking. It read like a high school term paper.Published 5 months ago by Frances Stewart
Randall Stross writes a New York Times column, and if professor of business at San Jose State University; he has also written books such as Steve Jobs & the Next Big Thing, The... Read morePublished on February 15, 2013 by Steven H Propp
This is a really informative well written book. The author has an excellent understanding of Internet trends. He gives you many insights new to any layperson. Read morePublished on July 4, 2010 by Gaetan Lion
the book tells a great story about scale and prosperity. a good guide for young enterpreneursPublished on July 2, 2010 by rilsk
I just wanted to give this a five star rating. I didn't want to spend 10 mins writing a review, Amazon! - It's a good book if you're interested in the technology wave. Read morePublished on April 15, 2010 by R. R. Noseworthy
This book is definitely non-technical about Google's technical side. And, it's not hugely in-depth on its business development side. Read morePublished on March 17, 2010 by S. J. Snyder
A well researched, balanced look at the rise of Google and the impact they've had on business and the world. Read morePublished on January 25, 2010 by Dan Burleigh
Great book for non-technical people to understand what Google is really all about. I particularly like the chapter about The Algorithm. Read morePublished on December 9, 2009 by Dr. R
"Planet Google" was a fast and enjoyable read. Having been an Internet aficionado since its early beginnings as the World Wide Web, I was able to relate my place in time to the... Read morePublished on November 19, 2009 by Esteban Ess