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Planet Google: One Company's Audacious Plan to Organize Everything We Know Paperback – Bargain Price, September 22, 2009
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Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to the Hardcover edition.
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Top Customer Reviews
The various chapters in the book relate how and why Google acquired companies such as YouTube and Keyhole. The book explores the opposition and challenges that Google has faced as it has become larger and entered new areas.
I found "Planet Google" to be neither worshipful nor vindictive. It was largely unbiased reporting. The book does not say much about the people or personalities involved. There is not much time spent on anecdotal storytelling. This book is more of a straight-forward review of how Google started, what Google has done, and thoughts about Google's future.
"Planet Google" provides a good overview for someone who does not know much about the company, but does not really provide much depth.
Google has been a company which has been a source of inspiration and intrigue for the past decade. Like all big firms, it has had its fair share of problems (legal and competition wise) but it is still standing.
The book talks about all the steps Google has taken to follow it initial mantra of getting all the data in the world together and indexed. From youtube to keyhole to its documents software to its news reader, this book briefly talks about all of googles achievements.
This is not a book which talks in depth about the life of google but it does give the reader a glimpse of one of the most innovative and exciting companies in the world.
The author claims to enjoy fairly generous access to Google's facilities and some of its top executives, including CEO Eric Schmidt. The book provides a quick read and is much shorter than the number of pages would suggest as the last 75 pages contain only massive amount of footnotes. It will certainly delight those who have always been fascinated by everything Google.
Brin's and Page's vision was to organize all the world's information, and to do it strictly according to computer code that weights and ranks web pages to determine their places in search results. Google relied from the beginning on the principle of letting the computer program -- "the algorithm" -- do the ranking of pages. Strict reliance on the algorithm has allowed Google to "scale" rapidly -- that is, index huge amounts of new information and accommodate rapid spikes in the number of searches performed by users. Three years ago the company revealed that it had crawled and indexed 8 billion pages, but no updates have been forthcoming since then.
How do they pay for it? Advertising. Brin and Page initially believed that advertising was a sure path to biased results and wanted no part of it for their search engine. In 2000, however, they began to experiment with text ads targeted to the search terms, contracting with advertisers who would pay a price per click. The money rolled in, funding enormous expansion. The company approach to insuring capacity has been unique and uniquely successful; they are the McDonald's of the tech world; all in the name of scalability.
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Most Recent Customer Reviews
This should have been a great book - the subject certainly is. The writing was lacking. It read like a high school term paper.Published 11 months ago by Frances Stewart
Randall Stross writes a New York Times column, and if professor of business at San Jose State University; he has also written books such as Steve Jobs & the Next Big Thing, The... Read morePublished on February 15, 2013 by Steven H Propp
This is a really informative well written book. The author has an excellent understanding of Internet trends. He gives you many insights new to any layperson. Read morePublished on July 4, 2010 by Sympa
the book tells a great story about scale and prosperity. a good guide for young enterpreneursPublished on July 2, 2010 by rilsk
I just wanted to give this a five star rating. I didn't want to spend 10 mins writing a review, Amazon! - It's a good book if you're interested in the technology wave. Read morePublished on April 15, 2010 by R. R. Noseworthy
This book is definitely non-technical about Google's technical side. And, it's not hugely in-depth on its business development side. Read morePublished on March 17, 2010 by S. J. Snyder
A well researched, balanced look at the rise of Google and the impact they've had on business and the world. Read morePublished on January 25, 2010 by Dan Burleigh
Great book for non-technical people to understand what Google is really all about. I particularly like the chapter about The Algorithm. Read morePublished on December 9, 2009 by Dr. R
"Planet Google" was a fast and enjoyable read. Having been an Internet aficionado since its early beginnings as the World Wide Web, I was able to relate my place in time to the... Read morePublished on November 19, 2009 by Esteban Ess