Most helpful critical review
31 of 32 people found the following review helpful
A Nice Overview, Without Much Depth or Storytelling
on September 29, 2008
"Planet Google" is a simple, well-written overview of Google and its business. The book explains how Sergey Brin and Larry Page started Google while they were students at Stanford and made it their mission to organize all of the world's information.
The various chapters in the book relate how and why Google acquired companies such as YouTube and Keyhole. The book explores the opposition and challenges that Google has faced as it has become larger and entered new areas.
I found "Planet Google" to be neither worshipful nor vindictive. It was largely unbiased reporting. The book does not say much about the people or personalities involved. There is not much time spent on anecdotal storytelling. This book is more of a straight-forward review of how Google started, what Google has done, and thoughts about Google's future.
"Planet Google" provides a good overview for someone who does not know much about the company, but does not really provide much depth.